The Chameleon Book by Merrick Rosenberg, Review

The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does by Merrick Rosenberg, Review

About The Book:

The Chameleon Book by Merrick Rosenberg, Imagine what it would be like to understand the actions and motivations of others – and to know how to apply such knowledge to be a more effective leader, teacher, coach, or salesperson – or even a better partner, or parent.

The Chameleon, by Merrick Rosenberg, a fun, easy-to-understand read, teaches powerful lessons about gaining deeper self-awareness, maximizing personal strengths, and empowering others around you.

In The Chameleon, Merrick Rosenberg teaches powerful lessons about the most interesting topic of all – you! The Chameleon contains 22 fables based on the DISC styles represented as the Eagle, Parrot, Dove, and Owl he introduced in Taking Flight!. Guided by an all-knowing chameleon, the characters gain meaningful insights into understanding themselves and others.

The Introduction fable provides an overview of the four DISC styles. The next 20 fables follow the birds through a one-year period with five fables set in each season. Each of these fables includes a Chameleon Wisdom section that expands on the fable’s lessons and provides practical applications and scenarios for living the story’s morale in one’s life.

These deeper insights include examples of how to employ the DISC styles to increase effectiveness at work, deepen personal relationships, parent with compassion, and generally, live a more fulfilling life. The Chameleon teaches skills for understanding others, capitalizing on personal strengths, cultivating joy, and achieving success.

The Epilogue pulls together the insights about the four DISC styles and sets the stage for more stories about the beloved characters.


Editorial Reviews:

The lessons in this engaging book pack a powerful punch. With Rosenberg’s remarkably perceptive insights, we can finally understand the particular forces that drive our behavior and interact with others more successfully than ever!
– Marshall Goldsmith, author of the New York Times and Wallstreet Journal #1 Best Seller, Triggers

Rosenberg is a master storyteller who shows us how to mindfully create positive interactions through a delightful series of fables. This book will help you unlock your greatest potential and bring happiness into your life.
– Shawn Achor, author of The Happiness Advantage

The Chameleon breathes life into the DISC behavioral styles by giving your characters and stories that you will see yourself in. More importantly, it provides wisdom that you will hold onto, internalize and implement more than you ever could with your DISC profile alone.
– Mark Goulston, author “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone

This book is filled with practical ways to build strong relationships and winning teams. Merrick Rosenberg has shown he’s not just a great speaker, he’s a great writer as well.
– Ron Jaworski, ESPN Analyst

Some will remember the fables; others will remember the lessons. But everyone will feel the impact of these powerful truths that can transform even the most challenging relationships. Every boss, every parent, every coach, every friend – read this!
-Michael Wilkinson, author of “The Secrets of Facilitation”

Through a series of cleverly written and relatable fables, The Chameleon brilliantly conveys the complexities and deepest truths of what it means to be human – living an authentic life, honoring and embracing the differences in others, and staying true to who we are yet learning how to adapt and change. Rosenberg masterfully combines his gift for storytelling with the depth of who he is as a teacher, business consultant and expert in human behavior.
-Patricia Leuchten, President and CEO, The Avoca Group

Merrick Rosenberg’s collection of fables share timeless principles that challenge the way you think and act. The Chameleon is thought-provoking and transformational. This book should be required reading for anyone who pursues happiness and prosperity.
-Vince Stango, Chief Operating Officer, National Constitution Center

The Chameleon provides great insight into how to build prosperous relationships in business and in life. It will open your eyes to understanding different personalities and why it’s important to treat others like they need to be treated vs. how you want to be treated.
-Paul Muse, President, and Chief Executive Officer, 1st Advantage Federal Credit Union

If it’s true that the most self-aware people are the most successful, those who read The Chameleon are destined for greatness. Rosenberg firmly establishes himself as a thought leader as he makes learning about yourself easy and enjoyable.
-Sue Schick, Chief Growth Officer, UnitedHealthcare

The chameleon wisdom contained in this book should serve as a valuable addition to any educator’s collection – a true gem for teachers to understand themselves, their students and the dynamics in the classroom. Rosenberg captures the essence of how and why people get along and how they can create harmony, not just in school, but in any setting.
-Salvatore J. Illuzzi, Ph.D., Superintendent of Schools, Cinnaminson Township Public Schools

This book provides practical wisdom through captivating storytelling that is applicable and influential throughout the many aspects of your life. The Chameleon provides a deep understanding of how the styles interact and how to get the most out of working together to fulfill your mission. Merrick’s books continue to make me a better CEO, husband, and parent.
-Kevin Havens, CEO, Allied Health Media


About The Author:

Merrick Rosenberg co-founded Team Builders Plus in 1991 and is the co-author of Taking Flight!, a book about the DISC behavioral styles. In addition to being an entrepreneur and author, Merrick is an experienced speaker and facilitator who has led sessions such as this throughout the US and around the world.

He received his MBA from Drexel University who recently selected him as the Alumni Entrepreneur of the Year. Under Merrick’s leadership, his company, Team Builders Plus, has been recognized as the New Jersey Business of the Year and named one of the Fastest Growing Companies and Best Places to Work in the Philadelphia area.

Merrick has worked with more than half of the Fortune 100 companies and some of his clients include: AAA, Aramark, Bank of America, Blue Cross Blue Shield, Campbell Soup Company, Chase, Colgate Palmolive Comcast, D&B, ExxonMobil, Ford Motor Company, General Electric, GlaxoSmithKline, Hewlett-Packard Company, InterContinental Hotels Group, Johnson & Johnson, L’Oreal, Lockheed Martin, Lufthansa, Nabisco, National Institute of Health, NBCUniversal, Nestle Purina, Novartis, PECO Energy, Pepsi, Philadelphia Eagles, Reliance Standard Life, Temple University, UnitedHealthcare, Verizon and all four major branches of the US armed forces.



Appearance: I’ve received the paperback book, I like the cover design as it represents the type of the book (storytelling) and 4 main characters. good quality of paper and printing.

Content: The Chameleon book is a storytelling method of teaching format incorporating the use of fables, about “4 personality styles” that each one of us either is the exact match of one style or a combination of styles in different situations, the author has successfully used The Art of Storytelling in a unique way of introducing these styles by choosing identical 4 main characters who represent one style of DISC theory.

In DISC theory, you’ll learn how to improve communication, less misunderstanding, less conflict, effective business strategy, more cooperation, more productivity at workplace among employees, and a better relationship at home.

The author used 4 birds to make DISC style easier to understand for the audience, by telling the stories of different events simplified the techniques of identifying who has the D-DOMINANT, I-INTERACTING, S-SUPPORTIVE or the C-CONSCIENTIOUS characteristics.

As the author mentioned the first step to better understanding of these important styles is to know yourself first, by understanding your style, you’d be able to recognize others styles better and faster and you’ll be able to make a stronger connection (in personal life) or team collaboration (in professional life) with them.

The Chameleon character in this book is to show the unique flexibility of the chameleon to an important lesson: Treat others how they need to be treated not how we want to be treated.

This book contains 4 seasons, in each season the author explains events such as natural disaster, travel, etc.. and explains how a person with specific personality style could be effective and act as a leader to lead others or could be a good fit in other areas.

All sections in this book are equal and truly interesting, but as a business-related book, I found it a little long especially because the major audiences of this book are business professionals, employers, and managers who have limited time. at the end of each fable, the author has a wrap-up (Chameleon Wisdom) to bring the fable into the reality of our lives in a nutshell along with useful tips.

I recommend this book, not just to whoever wants to know DISC style, but everyone who wants to know himself or herself, whoever wants to have a better relationship in personal and professional life, parents who want to know their kids and managers who want to have a better communications with their employees for optimal result.

In the end, I’d like to thank the author “Merrick Rosenberg“, by providing a copy of this amazing book in exchange for my honest review.


Did You Know: (Book Articles)

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!


Book Girl by Sarah Clarkson Review and summary

Book Girl: A Journey through the Treasures and Transforming Power of a Reading Life by Sarah Clarkson, Review and summary


About The Book:

When you hear a riveting story, does it thrill your heart and stir your soul? Do you hunger for truth and goodness? Do you secretly relate to Belle’s delight in the library in Beauty and the Beast?

If so, you may be on your way to being a book girl.

Books were always Sarah Clarkson’s delight. Raised in the company of the lively Anne of Green Gables, the brave Pevensie children of Narnia, and the wise Austen heroines, she discovered reading early on as a daily gift, a way of encountering the world in all its wonder. But what she came to realize as an adult was just how powerfully books had shaped her as a woman to live a story within that world, to be a lifelong learner, to grasp hope in struggle, and to create and act with courage.

She’s convinced that books can do the same for you.

Join Sarah in exploring the reading life as a gift and an adventure, one meant to enrich, broaden, and delight you in each season of your life as a woman. In Book Girl, you’ll discover:

  • how reading can strengthen your spiritual life and deepen your faith,
  • why a journey through classic literature might be just what you need (and where to begin),
  • how stories form your sense of identity,
  • how Sarah’s parents raised her to be a reader―and what you can do to cultivate a love of reading in the growing readers around you, and
  • 20+ annotated book lists, including some old favorites and many new discoveries.

Whether you’ve long considered yourself a reader or have dreams of becoming one, Book Girl will draw you into the life-giving journey of becoming a woman who reads and lives well.


Editorial Reviews:

Starred review. Blogger and author Clarkson (Read for the Heart) shares her deep affection for books in this enlightening mix of memoir, spiritual affirmations, and reading lists. “A woman who reads is a woman who ponders, who knows the holy secret of time spent in quiet,” she writes, and reading her book feels akin to walking into a library or bookstore and spending a few hours browsing.

Her suggestions are wide-ranging―Fyodor Dostoyevsky, George Eliot, C.S. Lewis, Thomas Merton, A.A. Milne, Lucy Maud Montgomery, among many others―and are introduced by Clarkson asking, “What makes a book acceptable to me as a Christian reader?” Great books, Clarkson contends, wrestle with life’s great questions and influence readers’ worldviews and theologies. Not all suggestions are overtly Christian, but they do speak to spiritual truths:

Anna Karenina is about adultery, for instance, but also about “the consequences of putting self-fulfillment above other people.” Whether highlighting fables, novels or works on church doctrine, Clarkson’s fun lists will prompt bibliophiles to rediscover books they have loved and helped readers looking for books to deepen their spirituality (Publishers Weekly)


About The Author:

Sarah Clarkson is an author, a blogger, and a student of theology. She graduated from Wycliffe Hall, in Oxford, with a bachelor’s degree in theology, where she also spent a proud year as president of the Oxford University C. S. Lewis Society. She’s the author of several books on reading including the upcoming Book Girl (a woman’s guide to the reading life).

Through blogs, books, and her current research, she explores the theological significance of the story, the intersection of theology and imagination, and the formative power of beauty. She writes regularly about her adventures at and is at slow work on a novel.

She can often be found with a cup of good coffee in one of the many quaint corners amid Oxford’s “dreaming spires,” where she lives in a red-doored cottage with her husband, Thomas, and their daughter, Lilian. You can follow Sarah’s literary adventures on her blog at and over at,,






Did You Know: (Book Articles)



I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!



A Beginner’s Guide to Learning HTML by John Rhea

A Beginner’s Guide to Learning HTML: and Smacking Zombies Upside the Web Development (Undead Institute)
Kindle Edition by John Rhea, Review


About The Book:

Learning to code can be about as fun as walking barefoot across hot sand in the blistering, post-apocalyptic sun.

But it doesn’t have to be.

In this book, John Rhea mashes up zombies, humor, and learning actual HTML skills to help make your learning exciting.

Besides learning how to punch a zombie in the HTML, you’ll learn the major HTML elements that make up a modern web page and how to put them to good use. You’ll learn the structural underpinnings of a web page, how to mark up text, how to wrangle attributes, and ways to embed images, audio, and video. By the time you’re done, you’ll have a good handle on the basic tenants of HTML and how to build your own simple web page.

You won’t just passively take in the content, though. You’ll use guided tutorials to better understand each tag and concept, and get a handle on how they work in the real world. All the code and directions are provided for both as online tutorials and as downloadable HTML files so you can work with them on your own device.

There’s no reason good learning can’t live right alongside good fun. So grab your computer, grab your sense of humor and get ready to beat down the zombie horde.  Getting Braaains should be fun.

If you’re putting anything up on the web, learning HTML will help you make cleaner, clearer content, whether you’re embarking on a new career in web development or just adding another weapon to your zombie fighting arsenal.

But so many books about HTML are stodgy and technical. You barely get to kill any zombies in them! Not so here. You’ll be taking zombies out left and right as you learn about HTML, how it works and put it into action. You may have heard of “smarter” or “better” ways to learn HTML, but this builds on those techniques with lots of practice adding both fun and analogies that help the concepts stick like zombies to an apocalypse.

What You’ll Learn
Besides learning how to punch a zombie in the HTML5, you’ll learn the major HTML elements that make up a modern web page and how to put them to good use. You’ll learn the structural underpinnings of a web page, how to mark up text, how to wrangle attributes, and ways to embed images, audio, and video. By the time you’re done, you’ll have a good handle on the basic tenants of HTML (the most basic building block of the web) and how to build your own simple web page.

How You’ll Learn
You won’t just passively take in the content, though. You’ll use guided tutorials to better understand each tag and concept, and get a handle on how they work. All the code and directions are provided as both Codepen tutorials and downloadable HTML files. You can work with them on the Codepen site or on your own device.

The author teaches from his professional, first-hand knowledge of HTML5. But not every website you work on will be the latest and greatest. Often in your journey across the post-apocalyptic web-scape, you’ll find sites that are zombies in and of themselves. Here you’ll learn both the latest and greatest and the tags that just won’t die, giving you the tools you need to update, maintain, and conquer any site you come across.

There’s no reason good learning can’t live right alongside good fun. So grab your computer, grab your sense of humor and hit that buy button. We’ve got sites to build.

Formerly titled HTML: The Language That Never Dies


About The Author:

John C. Rhea
Getting braaains should be fun. So many technical books are drop dead boring, but books from John Rhea and the Undead Institute balance excellent learning with good clean fun.

Plus John is a working web developer who has used these technologies first hand, building sites for bosses, clients, and his own side projects. But he’s also a born educator and teaches web development at the college level. He’s spoken at many national conferences and been published in Smashing Magazine.

His books aim to open up web development to a wide audience making it easy for career switchers to get into web development, help bloggers and content specialists to spice up their work for the web, and give the seasoned professional a few chuckles as she picks up a new skill or tool for her tool belt.

If you enjoy his odd sense of humor you might also enjoy his Eight Word Stories ( or his Pineapple Comics ( He lives with his wife, five or more children, six cats, four dogs, and a small army of fish near Charlottesville, Virginia. If on any given day he remembers to wear pants it’s been an extravagant success.

Have a hankering for humor, zombies, and web development? Then check out the books here and add a skill to your resume.

I also have three more books in this series coming out soon Like
Putting Lipstick on a Zombie: Basic CSS
Zombie in a Cocktail Dress: Advanced CSS
Responsive Design: An Undead Introduction. 



Appearance: 52-page E-book

Content: I won this E-book through review program on LibraryThing. and I was honored and contacted by Jhon Rhea, the author of HTML book.
Highly knowledgeable book for web designers and bloggers who are interested to know more about codes and how to add or remove media features on their web theme.

The author explains every aspect of HTML codes in a very simple language that everyone can benefit from it and understand it. you may purchase this Ebook or Kindle version on Amazon.
Did you Know: (Book Articles)

  • The three main image formats web browsers can handle are GIF, JPG, and PNG. GIF and PNG are best for graphics, drawings, line art, and anything else with large sections of uniform color like simple maps of zombie hiding places. JPG works best for photo-quality images like satellite images of zombie nests.
    Both GIF and JPG are lossy formats, meaning they drop information in order to reduce file size and make it easier for an image to be downloaded. PNG is lossless and keeps all the information but is usually larger than the other two formats. (Please note: There are “lossy” versions of PNG, but your standard 24bit PNG is lossless)


  • Four important tags that can help you build an actual web page: <!doctype>, <html>, <head>, and <body>. <!doctype> is unique in that it has no closing tag and isn’t technically HTML. It signifies the document type (i.e., that this is an HTML page). The <html> tag encompasses all the other HTML tags. It tells the browser where the HTML content is. Some information can be included through attributes, but the simple <html></html> tag pair is all we need.


  • There may be times when you don’t want the browser to interpret the HTML tags—you just want them to be displayed exactly as you wrote them (such as in a book about how to code HTML). You can do this by translating each “<” and “>” signs into symbols that will be displayed on the front end. For instance &lt; will show a “<” and &gt; will show a “>”. Using the symbols allows you to keep the code inline, but you’ll have to do the switch for both < and > on every tag.


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as FacebookInstagramTwitterLinkedInTelegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!



One Alternative To Linkedin For Professional Networking

what is One Alternative To Linkedin For Professional Networking that you would suggest?


One Alternative To Linkedin For Professional Networking is introduced in this post, we’re gonna talk about it and say why it’s a lot better and safer than Linkedin?

Let’s take a look at Linkedin brief history:

LinkedIn (/lɪŋktˈɪn/) is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
In late 2002, Reid recruits a team of old colleagues from SocialNet and PayPal to work on a new idea. Six months later, LinkedIn launches. Growth is slow at first—as few as 20 signups on some days—but, by the fall, it shows enough promise to attract an investment from Sequoia Capital.

2004 Experimentation, Growth accelerates with the introduction of address book uploads in late 2003. LinkedIn introduces new features like Groups and partners with American Express to promote its offerings to small business owners.

2005 Revenue, LinkedIn introduces its first business lines: Jobs and Subscriptions. The company also moves into its fourth office in three years. 2006 Foundations With the launch of public profiles, LinkedIn begins to stake its claim as the professional profile of record. In 2006, the company achieves profitability, and core features like Recommendations and People You May Know are introduced. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals.

But now let’s get to know aioconnect, a business network for professionals and even for selling your products and services. this network was founded on December 12, 2015, owned and operated by aioconnect LLC. aioconnect is the first advanced integrated office platform owned and operated by aioconnect LLC, a digital company headquartered in Toronto, Canada. Their mission is to empower individuals with the right set of marketing, communication and e-commerce tools that can help them become a “Power Brand” in an ever-changing world.

What makes aiconnect (Pronounce I O – IOConnect) stands out is, this network is not for free and you have to pay $25 annual fee to register it’s because of avoiding fake profiles and spam messages from fake identities in the network.
When you’re done with the registration, you need to introduce yourself to your network:
Like on any other social media you try to catch the attention of your profile visitor by focusing on who you are, your biography and education and explanation of your expertise and welcome them to connect with you.

here is a sample of Personal Profile on aioconnect.

aioconnect Introduction
aioconnect Introduction

The next step is to open your E-Office :
Like as you see in the picture below, you need to introduce your company / Service / Trademark and or your product to your audience. here you sell your services such as consulting or podcast or your E-books, etc.

Make sure to add the most updated contact information in order to stay connected with your customers or clients.

Best Alternative to LinkedIn
Best Alternative to LinkedIn

Why aioconnect?

This business model is unique as its founder Mr. Shahriar Shahabi claiming. in aioconnect in File Cabinetyou can add your brochures, catalogs, etc. for download.

In Products & Services simply add what you want to sell, customers will pay directly with Paypal or major credit cards to purchase what you have to offer. It’s one of the biggest differences that makes it unique in comparison to other social networks.

In Videos & Podcast part, you may add your advertisement or your Paid or Free Podcast to your audience.

One the greatest futures of aioconnect is Send Voice Message, where you can record your Voice Message and listen to it before you send it, it’s much more convenient and faster than typing with misspellings and typos.

Message Board is the history of your activities on different groups and your conversations with other members.

On your dashboard, you also will see View Messages, My Network, Chat, Pending Invitations, Meeting Requests, Manage Account, Change Background, Affiliate Partner.

Meeting Requests also is one the features that allow your connections send that request to you and stay in touch. you’ll need to accept their meeting time according to your schedule.

Change Background is the personalization and customization part that you may add your own preferred background pictures to your profile.

Affiliate Partner is the fun part, which allows you simply make more revenue by inviting your connections from other social media here to aioconnect, you’ll make %40 percent of your referrals as soon as they create their own aioconnect profile. you’ll just need to add your E-mail address which is associated with your Paypal account.

What you need to be cautious about is, aioconnect is a new business model of MEconomy which allows you to make unlimited revenue as you can refer your serious, professional connections to aio. this social network has absolutely no-refund policy as $25 investment is just 1 annual fee and it’s the lowest investment on your business network.

Don’t forget to take a look at aio, register and invite your other social networks‘ connection to your aioconnect and start selling your products or services.


Win-Win Corporations by Shashank Shah, Review

Win-Win Corporations: The Indian Way of Shaping Successful Strategies by Shashank Shah, Review


About The Book:

Win-Win Corporations by Shashank Shah Review and summary is about Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in Taj or elsewhere?
How did Hindustan Unilever develop a cheaper and better product to beat its competitor Nirma?
And How did TVS Motor Company craft a turnaround after breaking up with Suzuki and become the first two-wheeler company in the world to win the prestigious Deming Prize?

Let’s see How did Larsen & Toubro Construction complete the Tirumala Water Supply Project in just 77 days?
What do Taj Hotels, Hindustan Unilever, TVS Motor Company, Larsen & Toubro, HDFC Bank and Bharat Petroleum have in common?

They are Win-Win Corporations! Based on over a decade of research, Dr. Shashank Shah identifies six Indian companies and tells you how they are truly outstanding in the way they do business. Each of them has remarkable practices when it comes to stakeholder management. Whether the stakeholder is a customer, employee, investor, vendor, dealer or even society at large; these companies exemplify that looking at their interests doesn’t really mean compromising your own.

Often, the two complement each other and that is what makes it a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. It also tells you how you can make your company a Win-Win Corporation.

Full of fascinating anecdotes, eminent leaders speaking on their management philosophy, background stories of organizations, and an implementation toolkit, this book is an inspiring read into what makes companies phenomenal!


Editorial Reviews: 


About The Author:

Review: I’m still waiting for the book, as the author requested my review




Did You Know: (Book Articles)



I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!



SCRAMBLE A Bussiness Thriller, How agile strategy can build epic brands in record time By Marty Neumeier, Review & Summary


About The Book:

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. His only hope is to try something new. But what?

The powerful tools at the center of this “business thriller” are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.

Who should read it:

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration.


Editorial Reviews:

Here’s some advance praise for the book to whet your appetite:

“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.” 
—Kit Yarrow, Ph.D., professor of consumer psychology, author of Decoding the New Consumer Mind

“Neumeier turns out to be thriller writer as well as brand sage. Dramatically poignant, and highly recommended for anyone facing a strategy dilemma.” 
—Kevin Duncan, thought leader and author of The Ideas Book and The Smart Strategy Book

“His storytelling superpowers transmute business strategy into an unputdownable thriller. Porter meets Grisham—but better.”
—Robert Jones, professor of brand strategy, University of East Anglia; strategist at Wolff Olins; author of Branding: A Very Short Introduction

“He pulls no punches. This book is a pleasure to read and a delight to think about afterwards.”
—Niraj Dawar, professor of marketing, Ivey Business School, author of Tilt

Scramble is the culmination and ultimate compilation of Marty Neumeier’s groundbreaking books.” 
—Denise Lee Yohn, author of Fusion and What Great Brands Do

One of the most surprising and valuable business books I’ve read in a long, long time.”
—John Spence, Top 100 Business Thought Leader, author of Awesomely Simple


About The Author:

Marty Neumeier, the author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

The powerful tools at the center of the story are the five Qs of strategy and the five Psof design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.

I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded.

I later merged Neutron with Liquid Agency, and here I am. As Director of CEO Branding at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.

When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon.


You want to be a brand genius. You want to build businesses, outmaneuver competitors, even disrupt industries. You’re not happy just to satisfy customers. You want to delight them. Engage them. Empower them. You want to organize them into an army of advocates who’ll spread the word about your product, service, or company. I’m here to help.







Did You Know: (Book Articles)



I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!


Infonomics Book by Douglas B. Laney Review and Summary

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage Book by Douglas B. Laney, Review and Summary


About The Book:

Infonomics Book by Douglas B. Laney Review and Summary is about, Treat Your Information Like an Asset — for Competitive Advantage

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. “Infonomics” provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth. 

Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets.

This book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more “infosavvy.”

Infonomics also provides guidance for:

  • CEOs and business leaders to more fully wield information as a corporate asset
  • CIOs to improve the flow and accessibility of information
  • CFOs to measure the actual and latent value in their organization’s information assets

The three sections of the book explore how to put your information to work.

Part I: Monetize
Explores why information affords unique opportunities to be monetized both directly and indirectly and provides a range of examples to help justify the business case for further deploying your organization’s (and others’) information.

Part II: Manage
Tackles the challenges and best practices for managing all forms of information as assets, including how to build an infosavvy organization.

Part III: Measure

Cuts through the real and perceived impediments to measuring information as an asset, providing specific valuation models adapting key economic principles to help you begin quantifying the various aspects and impact of your information assets.

Why a Book on Infonomics?
Many people have inquired about what compelled me to write a book about infonomics. Moreover, what kind of crazy person decides to write a book in his “spare time” while in a job demanding much more than bankers’ hours, The short answer is that it’s been germinating inside me for many years, and kind of bursting to get out. (Yes, much like in the Alien films.)
Back in 1999, I casually and kind of tongue-in-cheek coined the “infonomics” term in a META Group research piece, before META was acquired by Gartner, and even before the first incredible Freakonomics book. It took a couple of years for me to realize that information isn’t formally valued, recognized or reported as an economic asset. From that moment onward, I was on a mission! And for the past couple of decades, I have been researching, working with clients, developing ideas, and writing articles on this topic among others.
After compiling 3000 articles, papers and ideas in an Evernote folder on the topic of valuing, accounting for, and administering various kinds of assets, and having amassed over 300 examples of organizations monetizing information, it seemed high time to write a book. Thankfully Gartner has provided me with the ideal platform, surrounding me with dozens of brilliant colleagues and hundreds of enthusiastic clients over the years with whom to further explore and develop the infonomics concept.

But being either too busy or too lazy (more likely both) to write three separate books on monetizing, managing, and measuring information as an asset, it’s packed it all into a single book. Feel free however to digest it as three separate books, focusing on one part or another, depending upon your role and interests.

What do I hope to achieve from writing the book? In short, it would be great to affect some kind of awakening that provokes further economic expansion at the hands of a growing cadre of infosavvy leaders and their companies. The book isn’t about me nor about achieving fame and fortune. (Most Gartner analysts already have all the tech industry notoriety we can handle. And the book is a Gartner book, so no monetization for me no matter how well it sells.)

Rather, day in and day out we Gartner analysts speak with clients who are struggling to manage their data better and do more with it. Their organizations put incredible discipline and resources into the handling and leveraging of other business assets, but not so much with their information. So if there’s one question (maybe two) that I would like the book to evoke from business, technology and information leaders, it’s this:

Why hasn’t our organization been treating information as an asset all along, and how the heck can we hope to thrive, let alone survive, in an increasingly digital world without doing so???
It would be great to see many of you in any of these roles take some of the ideas from the book on just how to do so, implement them, and build on them.

Perhaps the book brings about a revolution of sorts, leading to the recognition of information as an accounting asset, and subject to the same legal treatment as other forms of property.

Or maybe the book will compel some bright young economist to expand upon and develop infonomics into a new branch of economics, earning herself a Nobel Prize. But accounting regulations and the field of economics are not really my main concern. More than anything, I’m anxious to see how organizations that internally embrace and execute on these ideas and practices become tomorrow’s economic powerhouses.

So I hope you and your organization’s other business leaders, technology, data and analytics leaders, and architects (at least) get the book. And that you each find it interesting, informative, and instructive. Or at least one of the above.
Follow me on Twitter @Doug_Laney #infonomics #GartnerDA. And check out my blog on the Gartner  Blog Network.

Editorial Reviews:

“Infonomics is a must-read for business leaders who intend to succeed in data monetization, a requisite organizational capability for firms competing in the Digital Economy. Doug’s passion and deep understanding of information and the value it offers organizations is evident. He offers rich examples and detailed foundations that leaders can draw upon as they formulate their data strategies.”
– Barb Wixom, MIT Sloan Center for Information Systems Research
Data is the currency of the twenty-first century. The problem is we don’t have good ways to measure its value. Doug Laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace.
– Jim Short, UCSD Supercomputing Center
Infonomics is an important work, laying the foundation for an emerging field of study and activity. Most business leaders seem to oblivious to information’s near limitless reproducibility and reusability, and how its low storage and transmission costs, coupled with a high degree of software automation, can render it as an incomparable resource.

This book offers useful frameworks for valuing information, identifies the multitude of challenges faced by companies trying to maximize the value of information, and most helpfully, ways organizations must address these challenges to thrive in the New Economy.”

– Ian Oppermann, Chief Data Scientist, New South Wales, Australia, CEO Data Analytics Centre;  ICT and Digital Government, Department of Finance, Services & Innovation
“Along with people, many executives claim that ‘information’ is their organization’s’ greatest asset. Their actions, however, consistently belie their words. With regard to enterprise information, it’s high time that business leaders move beyond facile platitudes and paying lip service. Merely hiring employees with trendy titles such as Chief Data Officer and data scientist is neither necessary nor sufficient to capture the enormous value of information, but where to begin?

Against this backdrop, Doug Laney’s well-researched and compelling text is a much-needed breath of fresh air. Laney formalizes the case for finally treating information as the truly valuable asset that it is. Infonomics challenges longheld–and, quite frankly, largely dated–beliefs about data, governance, and IT roles. It may well make you and your organization uncomfortable in the short term–and that’s a good thing.”

– Phil Simon, award-winning author of “Analytics: The Agile Way” and faculty member at the Arizona State University W. P. Carey School of Business
“Data has been called the new oil. In his new book, Infonomics, Doug Laney outlines what it truly means to leverage data as a critical business asset. This book provides executives with the tools they will need to go beyond lip service and to actually behave like information is an asset that demands executive attention.

Infonomics teaches us how organizations can monetize their data assets to derive measurable business value and become data-driven organizations.  Laney was one of the first experts to identify and call out the power of Big Data.  Now, in Infonomics, Laney issues a call to action.  This book is a welcome addition to the emerging body of serious literature on the power of data in an Age of Information.”

– Randy Bean, CEO, and Founder of NewVantage Partners LLC, and thought-leader and contributor to Forbes, MIT Sloan Management Review, Harvard Business Review, and The Wall Street Journal.  

About The Author:

Doug Laney is Vice President and Distinguished Analyst with the Gartner Chief Data Officer (CDO) Research and Advisory team. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance and big-data-based innovation. He is the author of Gartner’s enterprise information management maturity model and is a two-time recipient of Gartner’s annual Thought Leadership Award.

You can follow Doug on Twitter at @doug_laney and on LinkedIn at

He is an accomplished practitioner and recognized authority on information and analytics strategy and is a three-time recipient of Gartner’s annual Thought Leadership Award. Doug specializes in data monetization and valuation, open and syndicated data, data governance and big-data based innovation. In 2001 he coined the “3Vs” of volume, velocity, and variety, now commonly used in defining Big Data.

Nearly two decades ago, Doug originated the field of Infonomics, developing methods to quantify information’s economic value and apply asset management practices to information assets. He authored the book “Infonomics: Monetizing, Managing and Measuring Information as a Competitive Advantage,” and lectures at leading business schools on the topic.

In addition to his dozens of Gartner research publications and blogs, Doug is a contributing author with Forbes and Information Management Magazine and has been published in the Wall Street Journal and the Financial Times. He also edited and co-authored Forbes’ Big Data e-book in 2013.

Prior to rejoining Gartner, Doug helped form and lead the Deloitte Analytics Institute, a global initiative to grow Deloitte’s multi-billion-dollar analytics business through marketing, social media, thought leadership, internal education, sales support, and recruiting.

With BMC Software, Doug formed and headed its global services marketing organization, led the development and introduction of strategic service offerings for BMC, and was a member of BMC’s thought leadership counsel.

Previously, Doug formed and ran the Enterprise Analytics Strategies research practice with leading IT advisory firm, META Group (now part of Gartner). In this role, he advised and consulted with IT organizations at major businesses and government organizations on relevant trends, architecture, best practices, and technology selection. Doug later co-founded, raised equity funding for, and was CEO of a market intelligence firm that provided a continuous, peer-based, empirical vendor ratings and reviews.

Prior to META Group, Doug managed professional services for Prism Solutions’ Asia-Pacific and Midwest US businesses while providing data warehouse architecture services to clients and leading product development for Prism’s project methodology offering. Before Prism Solutions, he spent several years in the expert systems field developing decision support and natural language query systems.

After receiving a degree in Software Engineering and Business Administration at the University of Illinois, Doug began his career at Andersen Consulting (now Accenture) where he managed multi-million dollar data management engagements.

Doug lives in Chicago with his wife and son where he bikes, plays competitive tennis (and non-competitive golf), is a volunteer Junior Achievement instructor at local grammar schools, advises startups at the 1871 entrepreneurial space, and is on the University of Illinois Department of Accountancy advisory board.



I have received the PDF Version and hardcover of the book, great quality of printing and paper.

(Let’s talk about writing a review for special books such as Infonomics before reading my review, as a book reviewer I admit and believe you should be familiar with genre of the book that you’re reading and writing your review or feedback, otherwise you won’t be able to provide a good, honest, unbiased or beneficial feedback to its author, or publisher, which would cause the decrease in credibility as well.

here, by reading Infonomics, I noticed sometimes a review writing could be really challenging and it takes more than normal time to provide what the author or his audience need. I have read this book and I hope you enjoy my review)


Infonomics Book, Is written in a comprehensive and not concise way of introducing Data and Information to CEO’s and CFO’s and leaders or managers in all industries. this book provides more value in your company, by harnessing your own “covered” data or other companies (3rd party, partners, etc) information.

The author began with an old story of watching the first live stream and the fascination with multimedia information technology and what empowers them was the major motivation for him to study and work in this field.

He continues by showing his concern that senior executives don’t treat information, the health of it as they claim, but instead spending their time and effort on other tangible assets which are not acceptable in today’s data age.

The author provides you with examples of different industries and data-driven efficiencies which enable you to focus on most profitable products/services. those examples also teaching the audience how successful companies on the same market are connected to each other by using the shared information, which has mutual benefit for both companies and the consumers as well.

He also is claiming that monetizing data in all industries has an endless way. he covers the myths of monetizing which like a barrier hinder business leaders of considering it. the “Infonomics” is reminding them, using the indirect data not just reduces the cost but increases the conversion in their business.

The author has understood the true value of data and its certain degree of liquidity (not as liquid as cash) and recognized the core of the problem in companies, and he offers the resolution, which is the managing the information with the same discipline as their other assets in long-term program, which evolves over time.

I’d like to thank Douglas B. Laney for providing me a copy of this book along with PDF version, in exchange for honest and unbiased feedback for the book. I also have purchased the audio version, which I highly recommend.


Did You Know: (Book Articles)

-Bartering for Goods and Services

Sometimes you want something someone else has but are unwilling to or cannot pay the cash price they’re asking. Or maybe you want to keep the exchange off-book for reasons of privacy, reputation, or taxation. In these cases, it makes perfect sense to revert back to the most ancient form of commerce: bartering. As explained in chapter 1, “loyalty-based discount” is code for “free stuff in exchange for information about you and your purchase.” More than your loyalty, grocers and other and merchants with similar programs are after your information.

Exchanging information for goods and services is the basis of the upstart business HERE Life that affords students at the Universities of Illinois and Kansas special iPads, shared automobiles, and swank apartments in a new building in which their every movement (well, almost) is tracked and recorded. In turn, HERE Life markets analyses of this information to major consumer brands.

Recently, we see companies purely in the business of accumulating and monetizing information benefit from stratospheric valuation multiples. But why should they be the sole purveyors of information? Retailers, mobile and internet service providers, energy and utility companies, and financial transaction processors are on the leading edge of bartering with information.

This is because most information bartering examples today involve customer data. But other kinds of business information are becoming accepted currency as well, such as the retail product categorization and basic market data IRI trades with its customers in return for their transaction feeds. In industries like manufacturing and shipping, making operational data available to others throughout the business ecosystem is becoming more commonplace, and expected by business partners.


Bartering for Favorable Terms and Conditions, and Improved Relationships

While bartering with information for goods and services may make sense in a consumer product–oriented ecosystem, in the B2B world, discounts frequently are prearranged or based on volume. Sometimes, however, it’s easier to win favorable contract terms in return for sharing information. Moreover, the liquidity and regulatory conspicuousness of money can make information a preferable form of currency.

Traditionally, favorable terms and conditions are offered to customers in good standing or based on guaranteed purchase volumes. More often, however, they’re based on the exchange of information. In the case of at least one major airline manufacturer, detailed visibility into its suppliers’ operations, processes, inventory, and other business dealings gives it increased supplier confidence which it rewards with favorable contract terms.


-Which Role Does Information Play in an Information Ecosystem?

We can characterize information within an information ecosystem as a resource, or perhaps as an organism itself. Bear with me. Consider information as an energy source or resource. Peter Sondergaard, senior vice president of research at Gartner, has referred to Big Data as the oil of the 21st century. 8 Microstrategy’s founder Michael Saylor throughout the 2000s repeated his catchphrase, “information like water.”

These analogies make sense. Information fuels business processes and businesses themselves. It is also a lubricant for commerce. It is fairly abundant (depending on one’s climate and topology), can be collected and processed and stored. And it can even be bought and sold as a commodity.


-The Control of Information

Previously we covered questions about information ownership, which according to courts around the world may yet be resolved. However, the asset defi nition specifi es that an asset must be controlled by some entity. Accountants assert that control is easier to establish than is ownership, particularly for intangible assets—so when control alone can be ascertained for something, it is most often afforded asset status.

Control must be asserted or demonstrable via past events such as the asset’s purchase or self-creation. Again, there’s no arguing that all information is either collected via past events or generated by entities themselves. I would further argue that since information can be copied and shared easily, rendering it indistinguishable from the original, control must be asserted also by maintaining its proprietary nature within and among the entity, its agents, or its licensees.

Conversely, if you are publicly and freely sharing your data outside your organization with no contractual protection or means of enforcement, then you have lost control of it. You may retain rights to it, but its external use is beyond your control. Therefore, you cannot legitimately claim ownership of it any longer.

As well, information that only you retain may not be within your control if others have rights to it—as is the case with some PII. To further establish the control aspect of an asset, accounting standards require the condition that it is identifiable. This applies specifically to intangible assets wherein there is some question of separability —meaning that they are not inexorably bound to another asset or unable to be quantified. International Accounting Standard 38 (IAS 38) details the requirements for identifying and capitalizing intangible assets. It defines intangible assets as “non-monetary assets which are without physical substance.”

The standard further specifies that recognizable intangibles must be “identifiable (either being separable or arising from contractual or other legal rights).” This opens up another can of questions. Is information separable? And does (or can) information have contractual or legal rights?


Who Owns the Information?

As for separability, many IT people feel or behave as if information is bound to technology (e.g., “the DB2 point-of-sale data”). And similarly, business people often speak about information being bound to an application or system (e.g., “the customer data”). This only is due to years and decades of information being tightly and unfortunately coupled with technical or process components as a result of:

  • 1) a lack of architectural foresight,
    2) the need for expediency, and
    3) a propensity for developing systems on the cheap.

Today, information generated by one function is leveraged regularly in a multitude of ways. In effect, it is becoming unbound. It may take another generation of IT and business people to see and talk more comfortably about information as its own separate entity. From a data management standpoint, most types of information are easily separable, even if they are co-located in the same database or content store. For instance, you can separate customer data from transaction data and your vendor contract documents from your employee performance assessments.


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If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!


Capitalism Without Capital: The Rise of the Intangible Economy, summary

Capitalism Without Capital The Rise of the Intangible Economy Book by Jonathan Haskel & Stian Westlake, Review & Summary


About The Book:

The first comprehensive account of the growing dominance of the intangible economy

Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than intangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity.

Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this. They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles.

Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.


Editorial Reviews:

One of the “Wise Words 2017 Books of the Year” in Economics and Business

One of Blackwell’s Best of Non-Fiction 2017

One of Financial Times ( Best Books of 2017: Economics

Selected for Askblog’s Books of the year 2017, chosen by Arnold Kling

“Compelling…. Haskel and Westlake have mapped the economics of a challenging new economy.”
―Martin Wolf, Financial Times

“One of this year’s most important and stimulating economic reads…. Read this book.”
―Tyler Cowen, Marginal Revolution

“For an introduction … it would be hard to do better than Capitalism without Capital, which is clear and lively and raises―without having all the answers―the relevant questions.”
―Diane Coyle, Enlightened Economist

“The book makes its case in a lighthearted, conversational way that will appeal to economists and non-economists alike.”
The Economist

“One of the year’s most talked-about books.”
―John Harris, The Guardian


From the Back Cover

“The nineteenth- and the twentieth-century world where capitalists owned factories and workers supplied labor has ended. In this book, Haskel and Westlake explain with fascinating examples how business assets today are mostly intangible and how this changes everything we know about business—corporate strategy, accounting, leadership, and industrial strategy. Whether you are a customer, investor, manager, employee, or politician, you will gain new insights from this tour de force.”
–John Kay, author of Other People’s Money

“A must-read for anyone concerned about how to revive the growth of living standards.”
–Robert Peston, author of How Do We Fix This Mess?: The Economic Price of Having It All and the Route to Lasting Prosperity

“On almost every page of this book, I found myself going ‘Oh, now I understand’ or ‘Yes, I never looked at it that way.’ Capitalism without Capital is highly original and illuminating. It has changed the way I look at things.”
–Daniel Finkelstein, The Times columnist

“This book shines a wonderful spotlight on the hidden capital that influences our world–measuring and understanding it is a top priority.”
–William R. Kerr, Harvard Business School

“This fascinating book examines an important but overlooked subject—the intangible nature of capital and activity in the modern economy. The transformation of the intangible economy has rarely been pointed out, and its implications are not much understood or discussed. There are no other books similar to this one.”
–Diane Coyle, author of GDP: A Brief but Affectionate History

“With an impressive breadth of topics, this thorough book takes a compelling look at the importance of intangible capital. Arguing that it offers an invaluable lens to view modern, dynamic innovative economies, the framework that Haskel and Westlake set forth is useful, insightful, and indispensable.”
–Carol Corrado, The Conference Board


About The Author:

Jonathan Haskel, CBE is a British economist and professor of economics at Imperial College Business School. Prior to joining Imperial College London, Haskel was a professor and head of the economics department at the Queen Mary University of London.

Haskel has taught at the University of Bristol and London Business School and been a visiting professor at the Tuck School of Business, Dartmouth College, US; Stern School of Business, New York University, US; and visiting researcher at the Australian National University. Haskel is a professor of economics at Imperial College Business School, specializing in innovation and productivity.

He is a non-executive director of the UK Statistics Authority. In May 2018, it was announced that Haskel would become a member of the Bank of England’s Monetary Policy Committee (MPC), replacing Ian McCafferty from 1 September. There were four women on the five-person shortlist. He was appointed Commander of the Order of the British Empire in the 2018 Birthday Honours.

Stian Westlake, Executive Director of Policy and Research
Stian led Nesta’s Policy and Research team. His research interests included the measurement of innovation and its effects on productivity, the role of high-growth businesses in the economy, financial innovation, and how government policy should respond to technological change.

Stian joined Nesta in 2009. Before Nesta, he worked in social investment at The Young Foundation, as a consultant at McKinsey&Company in Silicon Valley and London (where his work focused on health care, private equity, and infrastructure), and as a policy adviser in HM Treasury. He also founded Healthy Incentives, a healthcare social enterprise. Stian was educated at the University of Oxford, Harvard University, and London Business School.

He is @stianwestlake on Twitter.





Did You Know: (Book Articles)

Why Are Intangibles Sunk Costs?

If a business makes an intangible investment and later on decides it wants to back out, it’s often hard to reverse the decision and try to get back the investment’s cost by selling the created asset— and, in general, it’s harder than in the case of a tangible asset. Economists describe these kinds of irrecoverable costs as “sunk.” Consider a world in which some commercial disaster hits a hypothetical chain of coffee shops— let’s call it Tarbucks— and the company goes bust. What assets could the liquidators sell to pay off its outstanding debts? First to go would be the shops that the company owns or leases;

there’s an active and liquid market in commercial property, so finding a buyer at a reasonable price should be possible. Its coffee machines and shop fixtures and delivery vehicles and cash registers will also be salvageable: there are secondary markets where these sorts of things are bought and sold. (Indeed, as we saw in chapter 1, there are markets for all sorts of exotic plant and machinery, from oil tankers to tunnel- boring machines.) But its intangible assets are harder to sell.

Its brand may be valuable, but perhaps not— and even if it is, getting money for it may rely on a trade sale that has to be negotiated specifically for the purpose. Tarbucks’s codified operating procedures and the processes it uses to serve customers quickly may have been very valuable to the company when it was in business, but they will prove difficult to sell to someone else, especially if they are specific to Tarbucks’s layout or product offering.

If Tarbucks has some valuable intellectual property, say, a patented roasting technique, the liquidators may be able to sell this. But if the knowledge isn’t governed by formal intellectual property rights (say, the know-how involved in buying coffee beans effectively) or if it’s distributed among the company’s employees (for example, through training), it becomes, to all intents and purposes, impossible to sell.

Now, of course, some tangible assets are also hard to sell if a company or a project fails. Very specialized machinery may be worthless to anyone but its original owner, implying a certain proportion of its cost is sunk. An isolated coal mine dug in a spot that can only sell to a local power station is worthless if the local power station does not want to buy its coal.

The Channel Tunnel or Narita Airport can’t be packaged up and moved should they no longer be required in their present location. But on the whole, the problem is worse when it comes to intangible assets. In particular, there are two characteristics of tangible assets that make them easier to sell and less likely to be sunk investments.

The first is the phenomena of mass production and standardization. One of the wonders of mass production is that many tangible assets are copies of other tangible assets. The world’s businesses own lots of Ford transit vans, lots of Windows servers, lots of ISO- 668 shipping containers. This makes them easier to sell. (It also makes it easier to estimate their price, since there are often published market values for secondhand tangibles, a point we will return to.) Standards also help make tangible assets fungible between businesses.

Common power sockets and voltages make it easier to move machine tools from one factory to another. Midsized vans are to some extent interchangeable. But there are far fewer standards among intangible assets, nor are most intangibles mass- produced.

The second reason tangible investments are easier to sell is that they are less likely to be uniquely linked to the firm that owns them and its business. Plenty of tangible assets, from buildings to land, are useful to many types of business. A patent, a clever set of operating procedures, or a brand are more likely to be mainly useful to the company that developed them in the first place. Even where markets for intangibles exists— such as for patents— many of the assets are much more useful to their original owner than to anyone else.


One of the most debated economic issues of the 2010s is inequality.

According to the painstaking work of Thomas Piketty, Anthony Atkinson, and others, the rich (in terms of earnings and wealth) have over the past few decades been getting richer, and the poor poorer. And other dimensions of inequality have become more salient: inequalities between generations, between different places, and between elites and those who feel alienated and disrespected by modern society. Perhaps this multidimensional element to inequality is why it has such huge public resonance.

The news provides a steady stream of stories about billionaires buying £150- million apartments in London and Manhattan, juxtaposed with reports of people in “left- behind” communities falling prey to opiate addiction, embracing political extremism, and dying young. Many reasons have been proposed for why inequality is increasing, from new technologies to neoliberal politics to globalization. But as we’ve seen in the past few chapters, there is a deep and long-term shift going on in the nature of developed economies because of the rise of intangibles. Might this also have contributed to levels and different dimensions of inequality that we see in today’s societies?


measures of inequality

To clarify the types of inequality it’s helpful to distinguish between two economic concepts: income and wealth. Incomes are earned by labor and by capital (an asset) and are a “flow.” The incomes of labor consist mostly of earnings. Incomes of capital are rental payments and dividends, both being flows of payments received over a time period. Wealth is the value of assets/capital owned, which is a “stock.” For households, wealth is typically a house; for businesses, the tangible and intangible assets owned and used in production.

The flow is computed from the stock by means of a rate of return: your capital income is your wealth times the rate of return you are earning on wealth. You can think of your labor income flow in terms of rates of return as well: it’s the rate of return on your stock of “human capital.” Wealth capital is typically the result of saving and inheritance, human capital of education and talent. Data show that in developed economies labor income is typically about 65– 75 percent of total national income (also called GDP), the rest being capital income.

The annual return on wealth is around 6– 8 percent, so total wealth is about 400 percent of GDP/total income. How can wealth be so much larger than GDP? Wealth is a stock and is accumulated over potentially many years of building assets. gDP/income is an annual flow. Finally, as the Institute for Fiscal Studies notes, wealth inequality is much higher than income inequality. The wealthiest 10 percent of households hold 50 percent of the wealth. The least wealthy 25 percent of households hold almost no wealth at all.

The Gini coefficient, which is a summary measure for how unequal a distribution is, ranges from 0 to 1, where a measure of 0 is equality and 1 is where only one person accounts for the entire measure. The Gini coefficient is 0.64 for wealth and 0.34 for net income (Crawford, Innes, and O’Dea 2016).


The softest of soft infrastructure:
Trust and social capital

Trust among people and firms is an important precondition for intangible investment in two ways.

First of all, it encourages the kinds of interactions that create synergies between different intangibles: people are less likely to share ideas in closed and demarcated societies. (Other social characteristics, like openness to experience and low levels of hierarchy, both of which are occasionally measured at a population level, probably matter too.)

Second, trust helps provide certainty around the rules for investing in intangibles. We saw earlier that uncertain rules are bad for investment: if a company is unsure whether it can gather data on its customers and whether it can use such data for commercial purposes, it is less likely to spend money gathering the data in the first place; indeed, even knowing that it specifically cannot use the data for certain things may be a better basis for investment than total uncertainty. Higher levels of trust and social capital may make it easier to reach stable consensus on these kinds of rules, which makes the rules themselves more reliable.


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!


LS Gen IV Engines 2005 – Present: How to Build Max Performance

LS Gen IV Engines 2005 – Present: How to Build Max Performance

Book by Mike Mavrigian, Review


About The Book:

The GM LS Gen IV engine dominates the high-performance V-8 market and is the most popular powerplant for engine swap projects. In stock trim, the Gen IV engines produce class-leading horsepower. The Gen IV’s rectangular-port heads flow far more air/fuel than the Gen III cathedral-port heads. However, with the right combination of modification procedures and performance parts, you can unlock the performance potential of the Gen IV engines and reach almost any performance target.

Engine-building and LS expert Mike Mavrigian guides readers through the best products and modification procedures to achieve maximum performance for a variety of applications. To make more horsepower, you need to flow more air and fuel into the engine; therefore, how to select the industry-leading aftermarket heads and port the stock heads for superior performance are comprehensively covered.

The cam controls all major timing events in the engine, so determining the best cam for your engine package and performance goals is revealed. But these are just a few aspects of high-performance Gen IV engine building. Installing nitrous oxide or supercharger systems and bolting on cold-air intakes, aftermarket ignition controls, headers, and exhaust system parts are all covered in detail.

The foundation of any engine build is the block, and crucial guidance for modifying stock blocks and aftermarket block upgrade advice is provided. Crankshafts, pistons and rods, valvetrain, oiling systems, intakes and fuel injection, cooling systems are all covered so you can build a complete high-performance package.

Muscle car owners, LS engine builders, and many enthusiasts have migrated to the Gen IV engine platform, so clear, concise, and informative content for transforming these stock engines into top performers for a variety of applications is essential.

A massive amount of aftermarket parts is available and this provides guidance and instructions for extracting top-performance from these engines. If you’re searching for an authoritative source for the best components and modifications to create the ultimate high-performance packages, then you’ve found it.


Editorial Reviews:

From the Back Cover


About The Author:

Mike Mavrigian, a certified member of the National Institute of Automotive Service Excellence, has authored Modern Engine Blueprinting Techniques; Performance Exhaust Systems: How to Design, Fabricate and Install; and many other titles. He is editor-in-chief of Auto Service Professional and contributes to a number of magazines. He also owns and operates Birchwood Automotive Group, which assembles project vehicles.



Appearance: High-quality glossy paper and perfect quality of full-color printing along with colorful pictures.

Content: I won this book in LibraryThing review program, and I’m writing this review as an automobile enthusiast who grew up with different cars and always takes care of his car, not as a mechanic or an engineer.

In LS Gen IV Engines 2005, the author began with an introduction of this generation of LS engine and also a comparison and the differences with older versions.

This book contains high-quality pictures that show each part of the engine from a different angle, also with a clear explanation of each part, and how to dispatch or install each part.


Did You Know: (Book Articles)


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!



List of Descriptive Words and Phrases For Book Reviews

List of Descriptive Words and Phrases For Book Reviews

Check similar post: List of Adjectives That Describe a Book or Magazine

Negative Vocabulary Word List for Book Reviews (This List will be updated with definition soon)

a bore
uninteresting or tedious talk or dull.

having or revealing an exaggerated sense of one’s own importance or abilities.

having qualities that are seen as typical of a particular person or thing.

so lacking in originality as to be obvious and boring.

unimpressed or indifferent to something because one has experienced or seen it so often before.

talk long-windedly without making very much sense.

not interesting; tedious.

the denouement of a drama, especially a classical tragedy.

silly and immature.

a phrase or opinion that is overused and betrays a lack of original thought.

occurring, found, or done often; prevalent. not rare.

a book into which notable extracts from other works are copied for personal use.

excessively proud of oneself; abilities, appearance, etc.; vain and egotistical.

bewildering or perplexing. make (something) more complex or less easy to understand.

created or arranged in a way that seems artificial and unrealistic.

make a similar or identical version of; reproduce.

simple and not skillfully done or made. (of figures) not adjusted or corrected. 


causing or resulting in a feeling of miserable dejection.

failing to fulfill someone’s hopes or expectations.

lacking a coherent sequence or connection.

fail to satisfy (someone).

preventing concentration or diverting attention; disturbing.

lacking brightness or interest; drearily dull.

causing or involving great suffering, fear, or unhappiness; extremely bad or serious.

silly nonsense.

bare or lacking adornment. / forget one’s lines.

lacking interest or excitement.

lacking meaning or sincerity. / having no value or purpose.

a feeling of weariness and dissatisfaction: boredom.

intended for or likely to be understood by only a small number of people with a specialized knowledge or interest. obscure, cryptic, mysterious

needs editing
A copy editor has the expertise needed to find and correct errors in spelling, grammar, continuity, flow, and punctuation.

extremely unpleasant.

easily perceived or understood; clear, self-evident, or apparent.

actively aggressive; attacking.

one-dimensional characters
The term one-dimensional character in a book review or story refers to a character who lacks depth and who never seems to learn or grow. When a character is one-dimensional, he or she does not demonstrate a sense of learning in the course of a story. (thoughtco)

overly difficult to understand or explain

have a higher opinion of (someone or something) than is deserved.

paper-thin plot
insubstantial / lacking strength and solidity.

lacking inspiration or excitement; dull.


not carefully planned or considered, ill-conceived.

not done correctly from a technical point of view.











skeletal development

















holes in the plot




in poor taste










lacking literary merit

lacking talent



little character development






stock plot






too long



























Words used to describe writing or speech style provided by Macmillan Dictionary.


able to express your thoughts, arguments, and ideas clearly and effectively



articulate writing or speech is clear and easy to understand


be couched in something

to be expressed a particular way



a chatty writing style is friendly and informal



taking a long time to say what you really mean when you are talking or writingabout something



clean language or humour does not offend people, especially because it doesnot involve sex



formal short but containing all that is necessary



a conversational style of writing or speaking is informal, like a privateconversation



crisp speech or writing is clear and effective



formal expressing feelings or opinions with great force



formal using too many words and not easy to understand



including information that is not relevant to the main subject



an economical way of speaking or writing does not use more words than are necessary



suggesting what you mean rather than saying or writing it clearly



expressing what you mean using clear and effective language



making your meaning very clear because you have very strong feelings about a situation or subject



very firmly and clearly



expressing something such as a feeling or idea in a short and clever or funnyway



literary relating to the writing of letters



euphemistic expressions are used for talking about unpleasant or embarrassing subjects without mentioning the things themselves



flowery language or writing uses many complicated words that are intended to make it more attractive



expressing yourself in a clear and confident way, without seeming to make an effort



correct or conservative in style, and suitable for official or serious situations or occasions



in a correct or conservative style or manner that is suitable for official or serious situations or occasions



a gossipy letter is lively and full of news about the writer of the letter and about other people



formal expressed in extremely formal language in order to impress people, and often sounding silly because of this


have something/a lot/nothing etc to say for yourself

to be fairly/very/not at all keen to talk, especially about yourself and your reasons for doing something



expressing things in a way that sounds natural



using a particular type or style of writing



not able to express clearly what you want to say



not spoken or pronounced clearly



unable to express yourself clearly



used about language or behaviour that is suitable for using with friends but not in formal situations



similar in style to journalism



a learned piece of writing shows great knowledge about a subject, especiallyan academic subject



involving books or the activity of writing, reading, or studying books



relating to the kind of words that are used only in stories or poems, and not in normal writing or speech



using words to express feelings in the way that a song would



having the qualities of music



using unusual words and complicated sentences



very formal containing extremely formal and complicated language intendedto impress people



not directly connected with what you are saying or writing



formal a pejorative word, phrase etc expresses criticism or a bad opinion of someone or something



picturesque language is unusual and interesting



a pithy statement or piece of writing is short and very effective



expressing ideas in a very sensitive way and with great beauty or imagination



formal using or supported by strong arguments



mainly literary ponderous writing or speech is serious and boring



formal trying to seem very serious and important, in order to impress people



very formal using too many words and therefore boring



a punchy piece of writing such as a speech, report, or slogan is one that has a strong effect because it uses clear simple language and not many words



a rambling speech or piece of writing is long and confusing



writing that is readable is clear and able to be read



relating to a style of speaking or writing that is effective or intended to influence people



written or spoken in a way that is impressive but is not honest



in a way that expects or wants no answer



using or relating to rhetoric



a rough drawing or piece of writing is not completely finished



in a strong and clear way



formal expressing opinions about right and wrong behaviour in a way that is intended to impress people



very formal using a lot of long words that most people do not understand



using words in the way that is typical of Shakespeare’s writing



informal containing or using a lot of slang



relating to ways of creating effects, especially in language and literature



expressed in a very short but clear way



using language in a way that is complicated and difficult to understand



used for describing writing or words that you think are offensive



someone who is vague does not clearly or fully explain something



in a way that is not clear



formal using more words than necessary, and therefore long and boring



a well-turned phrase is one that is expressed well


with (your) tongue in (your) cheek

if you write or say something with tongue in cheek, you intend it to be humorous and do not mean it seriously



expressed in a particular way



using more words than are necessary, especially long or formal words


Investing In Young Entrepreneur In Automotive Industry

Investing In Young Entrepreneur In Automotive Industry


Before Investing with a Young Entrepreneur In Automotive Industry, you’d need data and information to make sure you’re making the right decision, here is question Would you invest in the Automotive business (detailing, accessories, etc)? why? and below, you can read the data that you’ll need before investing in the Auto industry.


First, most major auto suppliers derive the bulk of their sales from overseas, where car sales are still growing. Kristen Perleberg, senior research analyst and co-portfolio manager at the Leuthold Group in Minneapolis, says the median percentage of sales outside the U.S. for large- and mid-cap auto suppliers is 63 percent.

“It is this diversification across geographies that will act as a buffer if the U.S. auto industry is indeed entering a downturn,” she says.

Large auto suppliers especially have an advantage. “The large ones – the Lears, the Magnus, the Delphis – they have the diversity to grow regionally and makeshifts, leverage their niches across suppliers, customers, and regions,” says Efraim Levy, equity analyst at CFRA in New York.

From CEOToday and Indigo

The auto industry is putting millions of dollars into startups as they search for sources of innovation. Park Indigo compare the five biggest auto giants venture arms who have invested the most in the space of two decades to reveal the future of the automotive industry; who are investing the most and where.

By providing funding to startup companies during various phases of development BMW, Toyota, Ford, General Motors and Daimler AG are ensuring that they are powering some of the most innovative technology breakthroughs for the automotive industry, ever. From safer roads to social companions, what other future changes will investment funding help to uncover?


Car Detailing Products Investment Opportunity With An Entrepreneur.


Who are the five auto giants investing in?

The General Motors investment strategy for the past two decades has focused predominantly on autonomous vehicles. Out of their investment total sum of $338,710,000, almost half of that, $159,000,000, was spent in 2017 on Nauto Inc; a company who claim to be rethinking transportation safety by building a data platform for autonomous mobility that makes driving safer and fleets of vehicles smarter. GM’s next biggest spend has been on the renewables sector, spending $123,210,000 on investments since 2011 on companies including Proterra, a leader in the production of zero-emission electric buses, and Alphabet Energy, who manufacture the world’s first low-cost thermoelectric generator.

BMW iVentures are the biggest spenders out of the five, forking out an eye-watering $670,800,000 on investments since 2012. The autonomous vehicle sector receives the most cash from BMW, $177,500,000 in total, also on Nauto Inc but also on Zendrive, a smartphone-powered road safety company that uses sensors to produce measurable insights on the driving behavior of its users. Other big BMW investment spends include Carbon Robotics ($81,000,000 in 2016), ChargePoint Inc ($109,000,000 in 2017) the world’s largest network of electric vehicle charging stations, and Moovit ($50,000,000 in 2015) a public transit app and mapping service.

German multinational automotive corporation Daimler AG was the next biggest spender on investments across six different sectors: electric vehicles, robotics, apps & software, ride-sharing, autonomous vehicles and ‘other’. $254,500,000 has been invested in electric vehicle startups, with $172,500,000 of that going to Tesla since 2008. Daimler’s 2017 strategy has so far seen them investing in companies like ChargePoint Inc, Careem, and Starship Technologies, ttotaling$295,200,000.

According to the graphic, Toyota Research Institute has spent $9,000,000 on investing in 2017. Unlike the other auto giants, Toyota has chosen to invest in only one area and one company; Intuition Robotics. The maker of the ElliQ robotic elder care assistant, Intuition Robotics are developing social companion technology to positively impact the lives of millions of older adults.

Toyota wasn’t the only investing giant to choose to focus their spending on a single company. Ford Venture Capital Group spent $10,700,000 in 2005 on deCarta, who provide a geospatial software platform that powers internet, mobile, personal navigation, and location-based service applications.


Car Detailing Products Investment Opportunity With An Entrepreneur.


Which startups are most popular?

There are a few startups who appear numerous times within the piece who have received hundreds of thousands of dollars of investment from the auto giants: Chargepoint Inc, Proterra and Nauto Inc. General Motors have invested in Proterra and Nauto Inc, Daimler AG have invested in Chargepoint Inc, and BMW has invested in all three.

But, which of these startup favorites has received the most cash?

Nauto Inc has received a total of $318,000,000 in 2017 from General Motors and BMW. That’s nearly half of BMW’s total investing spend for the past two decades, and just over 35 times more than Toyota’s total investing spend.

Which sectors are receiving the most investments?

It looks like there is a close-call between the electric vehicle sector and the autonomous vehicle sector as to who has been receiving the highest amount of investment from large automotive companies. Overall, the autonomous vehicle sector is just ahead and takes the position as the auto venture arms champion, receiving a total of $425,453,375 of investments. Electric vehicle startups, including Sakti3, follow closely behind having received a sum of $395,500,000.

The sectors that have received the least amount of investment are nanotech and ride sharing. Since 2012, General Motors have invested $22,500,000 in Nanosteel, a leader in nano-structured steel material design. This is the only form of nanotech investment that appears within the piece. Although the ride sharing sector appeared various time, companies such as and Ridecell received just £31,800,000 from BMW and Daimler AG. It’s no surprise that these auto giant venture arms are investing their money into autonomous vehicles, di􀃗erent softwares, and electric vehicles as the future of automotive progresses. As revolutionary designs are splashing across the markets, what auto giant will you pick for your vehicle of the future?


Car Detailing Products Investment Opportunity With An Entrepreneur.

Well, Would you invest in the Automotive industry (detailing, accessories, etc)? and why? let’s have a discussion below. We greatly appreciate sharing your thoughts with us.


#FashionVictim Book A Novel by Amina Akhtar, Review

#FashionVictim Book A Novel by Amina Akhtar, Review


About The Book:

A darkly thrilling take on the fashion world, #FashionVictim is Heathers meets The Devil Wears Prada.

“#FashionVictim is sick and vicious and funny and voicey… I ‘totes’ loved this one.”
―Caroline Kepnes, New York Times bestselling author

Fashion editor Anya St. Clair is on the verge of greatness. Her wardrobe is to die for. Her social media is killer. And her career path is littered with the bodies of anyone who got in her way. She’s worked hard to get where she is, but she doesn’t have everything.

Not like Sarah Taft. Anya’s obsession sits one desk away. Beautiful, stylish, and rich, she was born to be a fashion world icon. From her beach-wave blonde hair to her on-trend nail art, she’s a walking editorial spread. And Anya wants to be her friend. Her best friend. Her only friend.

But when Sarah becomes her top competition for a promotion, Anya’s plan to win her friendship goes into overdrive. In order to beat Sarah…she’ll have to become her. Friendly competition may turn fatal, but as they say in fashion: One day you’re in, and the next day you’re dead.


Editorial Reviews:

Praise for #FashionVictim:

#FashionVictim is sick and vicious and funny and voicey… I ‘totes’ loved this one.”
―Caroline Kepnes, New York Times bestselling author“Hilariously funny as well as profoundly unsettling . . . will keep readers hooked and laughing, if a bit uncomfortably, from Page 1 until the shocking ending.”
Kirkus“Full of suspense, social satire, and deliciously dark humor, #FashionVictim gives ‘killer wardrobe’ a whole new meaning. I couldn’t put it down.”
―Alison Gaylin, USA Today Bestselling Author of If I Die Tonight#FashionVictim is sharp, stylish, and gleefully sinister; you’ll never read Vogue the same way again.”
―Jessica Morgan and Heather Cocks, founders of Go Fug Yourself and authors of the national bestseller, The Royal We

#FashionVictim gives new meaning to the phrase “Dressed to Kill”… instead of the devil wearing Prada, she’s wearing her victim’s blood in a perfect shade of Essie red.”
― Aliza Licht, EVP marketing & communications and the author of Leave Your Mark

“Every page of #FashionVictim pops with a dark and dishy verve. Fierce in every sense of the word.
―Jessica Tom, author of Food Whore

#FashionVictim is a book to not only buy, keep and read, but to inhale from page one. The sense of menace in the prologue will hook readers from the get-go, and Akhtar’s sharp as a tack writing will carry you along this entertaining read to a stunning end, um, ending.”
―New York Journal of Books

Gleefully bloodthirsty . . . This dark novel has the energy of Heathers gone 20-something.”
Publishers Weekly

“The characters reminded me a great deal of the dark movie, Heathers… A whole lot of sick fun… All I can hope is that the author was not speaking from reality…and that another book will be written very, very soon.”
Suspense Magazine



About The Author:

Amina Akhtar is a former fashion writer and editor. She’s worked at Vogue,,,, and where she was the founding editor of The Cut blog.

She’s written for numerous publications, including Yahoo Style, Fashionista, xoJane, Refinery29, Billboard, and for brands like Bergdorf Goodman and H&M’s 10 Years of Style tome. After toiling in the fashion ranks for over fifteen years, she now writes full time in the desert mountains, where she’s detoxing from her once glam life. #FashionVictim is Amina’s first novel.





Did You Know: (Book Articles)


I always write my reviews on Amazon, 3ee, Goodreads, Librarything and Social Media such as, Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!



Financial Section of a Business Plan Book by Olofu Mcadams

Financial Section of a Business Plan Book by Olofu Mcadams, Review


About The Book:

If you are a Business owner or you plan to grow a startup someday, you’ll need to have a professional and accurate financial plan for your business. Prospective business owners applying for grants or financial capital are often required to present their business plan along with their income statements, balance sheet, and cash flow projections.

Majority of businesses are under-performing or are failures because of lack of a proper financial plan, a key cause of this problem is the absence of or gap of professional financial knowledge and of skills that exists among ordinary business owners. This Book, Financial Section of a Business Plan is for Startups and Business owners who want to write a business financial plan. The book will teach you how to write your Balance Sheet, Income Statement, and Cash flow analysis professionally and accurately all by yourself with practical examples and diagrams What’s included?
1 Screenshots of a Sample Balance Sheet, Income Statement, and Cash flow analysis.
2 Explanation of the financial section of a business plan.

3 Example using a cassava processing business plan template. Benefits:
1 Learn the basics of the financial section of a business plan.
2 Make accurate financial projection for your business using concrete data.
3 Learn to write your financials professionally to attract investors, grants, business loans and financial capital.

Who is it for? This book Is for Startups and business owners and for those writing a business plan who would want to get their financials right. Book Introduction We live in a time and age when so many new businesses spring forth every day to join millions of other existing businesses. But for these businesses to thrive, they need to be founded on good and accurate financial projections. The balance sheet and the cash flow with the income statement are tools necessary to provide useful information indicating how available financial capital can be efficiently allocated and utilized by a business in order to break-even in the long run and yield a great return on investment (ROI).

Using a practical simplistic approach through a step-by-step guide on how to prepare the balance sheet, the cash flow analysis and the profit and loss account, this book will help to put readers in a strong position to lead the successful implementation of their business through proper financial planning. As you plan for the success of your business or company, a lot will depend on your financial statements, this book will guide you to put your business financials in proper perspective so that you can present the facts clearly using concrete data.



About The Author:

Olofu Mc-adams is Head of Software Development Unit, Bitwealth Systems Limited, Software/Web developer, IT Consultant and Administrator with many years of practical expertise on Software development using cutting-edge software technology. Holds B-Tech Degree in Mathematics/Computer Science from the Federal University of Technology, Minna Niger State Nigeria, Oversee the Software Development Unit and coordinating the development of dozens of Software, Web Apps, and mobile apps

The company is an industry-leading information technology service provider targeted at the global marketplace specializing in software development, web/mobile apps development, database, and hardware integration since 2009. Headquartered at Garki, Abuja, Bitwealth Systems Limited has provided Information Technological Services for numerous Clients and Organizations.

website: email:



A wide book with extra large fonts, just for 28 pages. The paper quality is ok but printing quality, especially on screenshots, was poor.

Financial Section of a Business Plan is the book for writing the most important part of a business plan since it will be submitted to the bank, lender or investors. it’s written based on an experience of the author for the specific BP and example.

The author began with an introduction of the book and the importance of Financial Projection in a business plan, then an assumption of Cassava processing business in Nigeria. He explains all expenses in Naira which is Nigerian currency, that makes it a little confusing especially for readers who are not familiar with different currencies.

He continues with just one project and the source of his costs which is ALIBABA (an e-commerce Chinese website) and doesn’t explain what other sources could be used to get estimate assumptions for expenses in different types of business plans. The author clearly explains each part of the Financial Section of Business Plan but he failed in explanation of borrowing money, and the assumption is that you already have the funds.

there are some small screenshots of Microsoft Excel Softwares in wide pages of the book while they have really poor printing quality and an annoying and distracting printing of the name of the book across the pages, which I believe Author added to protect his copyright on the electronic version of the book.

This book was written in June 2017 (first edition), hopefully in next editions author will take care of those issues and will provide us with a better version of The Financial Section of Business Plan.


Did you Know (Book Articles):

  • The Balance Sheet:

is one of the major financial statements used by accountants and business owners. (The other major financial statements are the income statement, statement of cash flows, and statement of stockholders’ equity) The balance sheet is also referred to as the statement of financial position.

  • Cash Flow:

Cash flow is the net amount of cash that an entity receives and disburses during a period of time. A positive level of cash flow must be maintained for an entity to remain in business. The time period over which cash flow is tracked is usually a standard reporting period, such as a month, quarter, or year. Cash inflows come from the following sources:

  • Operations. This is cash paid by customers for services or goods provided by the entity.
  • Financing activities. An example is a debt incurred by the entity.
  • Investment activities. An example is the gain on invested funds.
  • Income Statement:

The income statement presents the financial results of a business for a stated period of time. The statement quantifies the amount of revenue generated and expenses incurred by an organization, as well as any resulting net profit or loss. The income statement is an essential part of the financial statements that an organization releases. The other parts of the financial statements are the balance sheet and statement of cash flows.

The income statement may be presented by itself on a single page, or it may be combined with other comprehensive income information. In the latter case, the report format is called a statement of comprehensive income.

There is no required template in the accounting standards for how the income statement is to be presented. Instead, common usage dictates several possible formats, which typically include some or all of the following line items:

  • Revenue
  • Tax Expense
  • Post-tax profit or loss for discontinued operations and for the disposal of these operations
  • Profit or loss
  • Other comprehensive income, subdivided into each component thereof
  • Total comprehensive income


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as FacebookInstagramTwitterLinkedInTelegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!


Quantum Success Book by Christy Whitman, Review

Quantum Success: 7 Essential Laws for a Thriving, Joyful, and Prosperous Relationship with Work and Money by Christy Whitman, Review


About The Book:

In the bestselling tradition of The Secret, learn how to use the law of attraction for your career to access greater financial success and fulfillment in this positive, detailed guide from celebrated life coach and New York Times bestselling author of The Art of Having It All, Christy Whitman.

Whether your vision of an ideal career is starting your own business, rising to a different position within your current company, or landing your very first job, Quantum Success will help you make the prosperity and fulfillment of your dreams a reality.

Through her accessible, empowering writing, Christy Whitman shares the fundamental principles that she’s discovered after more than twenty years of studying universal forces—such as polarity, alignment, resonance, momentum, and magnetism—and explains how to harness these forces to optimize your wealth and career. Exemplified by numerous case studies, Christy’s ten-step plan teaches you how to establish inner relationships with future clients, associates, and employees, work with light and energy to magnetize opportunities and resources, build a culture of value and appreciation that brings out the very best in those around you, and operate at your highest capacity.

By mastering this process, you will enable yourself to achieve unimaginable success in your career, however you define it.


Editorial Reviews:

“In Quantum Success, celebrity coach and Law of Attraction expert Christy Whitman shows you how to harness universal forces such as attraction, polarity, alignment, and momentum to create or re-create a career expression that is ideal for you in every imaginable way.”
(Natalie Ledwell, author of Never in Your Wildest Dreams and cofounder of Mind Movies)

“No matter what your present circumstances – whether you’re working to expand a business that you love; re-evaluating your current career path, or looking for your very first job – the process that Law of Attraction coach Christy Whitman outlines in Quantum Success will show you how to align yourself on every level with your highest vision.”
(John Assaraf, spiritual entrepreneur, philanthropist, and teacher)

Quantum Success is a must-read for anyone in search of greater career success, and who wants to make more money!”
(Rick Amato, political commentator, talk show host, and cofounder of RAD TV Network)

“At last! Christy Whitman reveals a step-by-step process for creating quantum success from the inside out. I wish I had had this book 30 years ago!”
(Dr. Joe Vitale, bestselling author of The Miracle and Zero Limits)

Quantum Success offers a refreshing new approach that will change the way you think about business, entrepreneurship, and finding work that fulfills you.  In reading it you will discover that you are the one with the power to hold yourself back from–or to allow yourself the full realization of–your greatness and creative power.” (Marci Shimoff, New York Times bestselling author of Happy for No Reason)

“Many business books focus on teaching strategies for achieving external markers of success – for example, attaining a particular position, or amassing certain amount of money in the bank – and as a result, many people believe these circumstances are necessary in order to feel successful. But Quantum Success by Christy Whitman takes a radical approach to marking success, showing readers how to cultivate within the field of their thoughts, moods, and attitudes an atmosphere of success that will continue to build in momentum and attraction power, regardless of outside circumstances.”
(Dr. John Demartini, international bestselling author of the Values Factor)

“Christy Whitman lives what she teaches and her message has helped tens of thousands. In her newest book, Quantum Success, Christy guides you through a proven process for realizing – in full tangible form – the highest vision of success that you hold in your heart.” (Mary Morrissey, author of Building Your Field of Dreams)

“There are shades of The Secret here, backed up by the author’s own ‘law of sufficiency and abundance,’ which reassures readers that everything they need to succeed is already inside them…Readers looking for encouragement will find it.”
(Publishers Weekly)

Quantum Success is a radical and new approach to creating success! Christy Whitman applies universal laws to help people realize greater professional and financial success by outlining a precise ‘inside-out’ approach. This is a must read for everyone who wants to accelerate their innate power to manifest.”
(David Meltzer, bestselling author, business coach, and creator of Elevator Pitch and The Playbook)

“Whether you’re a young professional, someone looking into expanding your career, or thinking about maybe switching to a different field, this book is for you. Christy Whitman created a powerful tool box with clear directions, personal examples, and testimonies from some of the most inspiring Law of Attraction coaches. It’s a book you will come back to time and time again for many years to come.”
(Anna Trebunskaya, dancer/choreographer, actress & TV personality)


About The Author:

Christy Whitman is a New York Times bestselling author, transformational leader, and author of the forthcoming book The Art of Having It All. She has appeared on The Today Show and The Morning Show, and her work has been featured in People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, among others.

As the CEO and founder of the Quantum Success Coaching Academy, a 12-month Law of Attraction coaching certification program. Christy has helped thousands of people worldwide to achieve their goals through her empowerment seminars, speeches, and coaching sessions and products. Christy’s life-changing message reaches over 125,000 people a month, and her work has been promoted by and featured with esteemed authors and luminaries such as Marianne Williamson, Dr. Wayne Dyer, Marci Shimoff, Brian Tracy, Neale Donald Walsch, Abraham-Hicks, and Louise Hay. She currently lives in Montreal with her husband, Frederic, and their two boys, Alexander and Maxim.

Meet her at and



Appearance: I’ve received the galley copy of the book, it’s very smooth and light in my hand, with a nice cover design.

Content: I have read multiple different books on the same subject, but each book teaches you a different point of view and gives you a new vision of how to look at your world or what to expect in your future.

In Quantum Success, the author is talking about, how powerful you are, she opens your mind and asking you to believe in yourself to go way beyond your expectations.

She is explaining the importance of conceiving a vision (goal) and visualizing how you would feel to have accomplished your goal. She also explained about her experience of a great feeling which encouraged her to achieve what she wanted.

By reading Quantum Success, you’ll find out in order to create a future you’ll need to focus on it and you must have a SMART goal setting, which has 5 steps (characteristics): Specific, Measurable, Attainable, Relevant and Time-bound. she also explains each step and helps you to set your SMART goal, as she made examples of her own experience.

There is a story about Mary (author friend) on page 17 which I really didn’t care about until the end of the 3rd page of the story where a chaplain came to her room to pray for her since she was going to have a risky surgery on the next day, she talked about “the power of knowing” and said: … you already know this—in fact, EVERYONE knows this and almost NO ONE knows the POWER of knowing this.
It was a spiritual awareness to Mary who was totally hopeless about her future life and who already knew “everything created twice” but she was not able to think about it due to all those negativity in her mind and disappointment of her future life. (Don’t skip this story)

I am an optimistic and energetic person and many years ago have learned to think positive and be optimistic even in the worst situations and just spread positive energy with others and I have experienced it’s super awesome consequences each time, but this book took me to the next level of optimism and positivity.

Quantum Success is a spiritual, inspiring, and motivational book for young, entrepreneurs, adults and even people who are hopeless and disappointed like when myself or Mary used to be.

The author also has an easy to understand definition and solution for obstacles and setbacks: as she explained, the obstacle that stands in our way is not a money or time problem but thinking problem which can be solved by applying The Law of Deliberate Creation and each setback that we go through will give us a clarity of new direction that we want to take.

Which chapter is the most interesting to me? in my opinion, all 7 laws that the author is teaching in this book are all the same and I really couldn’t pick one as my favorite or interesting chapter, but maybe “Emotional Chanel-Surfing” in chapter 3 where the author is talking about the idea that different emotions transmit different frequencies of vibration is the most interesting part to me.

Right now, there are actually thousands of possible futures that you could live intoin your career expression and in all other aspects of your life and don’t forget what you focus upon, you create a relationship with.

and since The energy of appreciation is one of the most attractive in all the universe, I would like to appreciate Christy Whitman the author of Quantum Success and Natalia Vargas-Caba, Publicity Assistant at Simon and Schuster for providing me a copy of this book in exchange of an honest and unbiased feedback.


Did you Know: (Book Articles)



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Important Testosterone Replacement Therapy Questions Answered by Dr Brett Osborn and Jay Campbell, in The Definitive Testosterone Replacement Therapy MANual Book.





Dr. Brett Osborn is a Board—Certified Neurosurgeon with certification in Anti—aging and Regenerative Medicine, a CSCS honorarium from the National Strength and Conditioning Association and over 30 years of exercise experience.

Dr. Osborn completed his 7-year residency at NYU Medical Center in 2003. He has performed well over 1,500 brain and complex spine operations. Also certified in Anti-Aging and Regenerative Medicine (by the American Academy of Anti-Aging Medicine), Dr. Osborn incorporates non—surgical modalities into his practice, emphasizing proper nutrition, hormonal optimization and strength training as preventive modalities. Practicing what he preaches, Dr. Osborn is the author of GET SERIOUS A Neurosurgeon? Guide to Optimal Health and Fitness. Dr. Osborn resides in West Palm Beach, FL with his girlfriend Melissa Hankins. He is the father of three beautiful children: Jack, Ellis and Makenna.


JC: Thank you so much for doing this interview Dr. Osborn. Let’s get right into it: At this point in time very little consensus exists on 1) what constitutes low testosterone, 2) when testosterone supplementation makes sense, 3) what are the major risks patients face. From your anti-aging physician’s point of view, how would you quickly answer or assess those 3 questions?

BO: Low testosterone is a clinical as opposed to a laboratory diagnosis. It is not simply “low testosterone” on blood testing. What constitutes “low” for one individual may be different than what is considered low for another. So—called “normal” testosterone constitutes levels that fall within a hug range.  And herein lies the problem. You may have symptoms of hypogonadism (fatigue, loss of muscle mass, poor libido, etc.) and have T levels within the “normal” range. Likely you would benefit from testosterone replacement therapy regardless (provided other causative etiologies have been ruled out).

Unfortunately, most mainstream physicians fail to recognize that a “normal” T level means relatively little in the context of symptomatic hypogonadism. Again, what be considered a “normal” value (level), may not be normal for you. Discuss T supplementation with your doctor if you suffer from any of the aforementioned symptoms (which typically begin in one’s early 30’s). If he/she is unwilling to consider HRT, well find a new doctor.

The risks of testosterone treatment are minimal despite the media ranting. To date, not a single one of my many HRT patients has developed side effects from treatment. This is due to cautious prescribing habits. Side effects as discussed in the text include alopecia (low percentage of patients), prostatic “flare” (testosterone does not cause prostate cancer; this is a myth), polycythemia, low sperm count and in the case of injectable T, infection. ‘Ihese risks are far outweighed by the benefits of supplemental testosterone.


JC: It appears many doctors struggle with understanding the correlation between free testosterone and SHBG especially as men age. Do you have a preference between the free testosterone and total testosterone tests?

BO: Both free and total testosterone levels should be assayed. Why? The majority of circulating testosterone is protein bound. Albumin binds testosterone “reversibly.” It has affinity for the molecule but freely releases into the tissues. Sex hormone—binding globulin has a higher affinity for testosterone (and other sex hormones) and binds them “irreversibly.” Once bound therefore, it is unavailable to the tissues as SHBG does not readily release its grip on the molecule. That said, an SHBG level must be obtained as well. Noting all three levels, your physician will best be able to tailor your therapy. You may have high-normal Total T levels but very low Free T due to high levels of circulating SHBG (essentially gobbling up your manhood). This can be remedied easily with the addition of stinging nettle root extract (228) (and other agents potentially). Obtaining these values in isolation is worthless.

  • 228


JC: In the book I discuss how in my experience many endos/doctors inaccurately dose injectable testosterone (cypionate/enanthate) allowing for too many peaks and valleys creating a roller coaster effect of T and E. In your practice, how do you avoid this?

BO: I use testosterone cypionate in my practice and dose according to my knowledge of its half—life. That said, I prescribe injections once or twice weekly (at half the dosage). Patient feedback is paramount to optimize one’s response to HRT. If one feels better on twice weekly dosing, so be it. Levels of both T (total and free) and estradiol are checked frequently as to avoid any significant deviations from optimal levels. ‘Ihere tends to be a less aggressive approach in the community however. I know of many patients who were given prescriptions for T cyp injections once monthly. This carries with it significant risks, namely marked fluctuations in testosterone and estradiol levels in addition to dramatically stressing (and suppressing) the HPTA.


JC: Let’s talk about TRT and cardiovascular risk. How flawed are the JAMA and TOM studies?

BO: Great question. And very timely. Simply put, the studies are flawed.

There were several major flaws in both:

  1. The men were not properly monitored and the dosages of T therefore were not restorative (to levels offering previously demonstrated cardio-protection). The men enrolled in this study only boosted their mean total T to 332 ng/dL. This is low in the context of cardio—protecfion. See previous studies that such levels are associated with an increased risk of MI compared with levels above 500-550 ng/dL (229/230).


  1. Estrogen levels were not routinely assayed. Likely many of the subjects aromatized T (testosterone) to E2 (estrogen) excessively, having not been placed on aromatase inhibitors (or similar medications). Excess circulating estrogen predisposes individuals to thrombotic events.Bottom line, and likely for a variety of reasons, testosterone in physiologic doses (at optimal levels) is cardio—protective. How could the resultant increased vitality (and tendency to exercise which itself confers protection from cardiovascular disease), muscle mass and libido be associated with elevated risk of heart attack? Aren’t these entities associated with youth? That said, adolescents exhibit very high levels of T on formal testing. When was the last time you heard of a 16—year—old male dying of a heart attack? Hmm, never.
  • 229 Ohlsson C, Barrett-Connor E, Bhasin S, et 3.1. High serum testosterone is associated with reduced risk of cardiovasmlar events in men
  • 230 The MrOS (Osteoporotic Fractures in Men) study in Sweden. JAm Coll Cardiol. 2011 Oct 11;58(16): 1674-81


JC: Is therapeutic phlebotomy a treatment for polycythemia? How many times a year should a man have his RBC’s and hematocrit measured in his blood work?

BO: Many of my patients are routinely phlebotomized. I tolerate hematocrit levels of 50. Anything above warrants concern. I tend to be aggressive about phlebotomy to avoid any potential issues due to “sludging.” That said, patients undergo laboratory testing at 3—month intervals initially. After optimizing their hormone levels, I will typically see patients (and obtain labs) every 6 months. In the interim, they are being phlebotomized per schedule (which ultimately depends upon their response to the prescribed blood draws: a STAT hematocrit is obtained prior to every phlebotomy session).


JC: Do you believe patients with an elevated PSA but otherwise presenting in healthy/normal condition avoid TRT?

BO: It is not unreasonable to utilize TRT in patients with elevated PSA provided the patient has a normal digital rectal exam (as documented by a urologist) and lacks urinary symptoms. I typically discuss these patients with the treating urologist who may opt to perform a biopsy prior to the initiation of TRT. Again, testosterone does not cause prostate cancer, but prostate cancer is hormone—responsive. Therefore, testosterone therapy should be avoided in individuals harboring untreated prostate cancer. A patient with treated prostate cancer however may be treated with the consent, and under the supervision of his urologist.


JC: What’s your strategy for the concomitant administration of erectile dysfunction medications specifically Cialis, Viagra, and Levitra while using TRT?

BO: 1 have limited experience with these medications but have on occasion prescribed them. Of course, should there be underlying vascular disease (of which erectile dysfunction is often a harbinger), it warrants concern and mandates treatment. Phosphodiesterase inhibitors and the likes should not be used as a “workaround” for small vessel atherosclerotic disease. Again, this is about health. Erectile dysfunction is a warning sign, period.


JC: Let’s discuss the disease of aging and how it relates to low testosterone. Ronald Swerdloff UCLA MD and the co-author of the Endocrine Society’s current Testosterone Treatment Guidelines recommends “measurement of testosterone on two separate occasions as well a thorough evaluation to look for chronic conditions, such as type 2 diabetes, that can lead to low T.” What is your take on aging and low testosterone?

BO: Chicken or the egg controversy reiterated. At this point, we as scientists are unsure whether hormonal decline “causes” aging or whether the converse is true. Regardless, as posed in the question, there are environmental factors to which the “disease” of aging (and age-related disease) may be attributed. In fact, there is indirect evidence that aging is 75—80% environmental in etiology. Keep in mind that “environment” encompasses ALL factors to which the body is exposed: nutrition, physical and psychological stressors and toxins to name a few. That said, many conditions such as type II diabetes and obesity, both of which have their underpinnings in insulin resistance, can cause hypogonadism.

The proverbial “quick fix” is to place a patient on restorative testosterone therapy, thereby correcting one’s lab values. This however is a short—sighted approach, in essence addressing the epiphenomenon, as opposed to the phenomenon (type II diabetes in this case), or treating the effect and not the cause. I wholeheartedly agree with Dr. Swerdloff in this regard and routinely screen my patients for disease risk factors. In this context, I address BOTH the low testosterone AND said risk factors concomitantly. This is my practice paradigm. One is not addressed without the other.

Patients are started on a rigorous exercise program (as per the protocol outlined in GET SERIOUS), advised as to proper nutrition and supplementation, placed on medication (I utilize metformin, aspirin and antihypertensives aggressively) and counseled on the management of stress. Restorative hormonal therapy is often initiated concomitantly. The effects of the above are synergistic. Lowering disease risk factors (inflammation and insulin resistance) increases testosterone levels. Supplemental testosterone, in a reciprocal manner, reduces risk factors for disease. It’s a double whammy.


JC: With the FDA’s recent ruling on adding Black Box Label Warnings to all testosterone products, is the landscape becoming better or worse for men seeking to optimize their hormones?

BO: Neutral. I believe the FDA is simply looking out for the pharmaceutical industry and the populace at large. By virtue of their labeling, the FDA is exonerating itself as a governing body by indirectly publicizing the results, albeit flawed, of the recent TRT study. This should be held in the same regard as commercial—embedded warnings issued by pharmaceutical companies. And while attorneys may be chomping at the bit to vilify prescribing physicians in the wake of such labeling, this is by no means proof of danger (and likely is the opposite in fact). Answering your question, sometimes perceived “negative” publicity serves an antithetic function, and hopefully in this case will raise awareness of the health—promoting benefits of TRT in select individuals.


JC: What changes do you see taking place on the testosterone front over the next five years?

B0: The acceptance of TRT will continue to lag behind the robust manifestations of its life-changing effects. Millions of men and women are successfully utilizing TRT currently and regaining their vitality and lust (no pun intended) for life. And without side effects. Properly prescribed, TRT is perfectly safe. Its acceptance is simply a matter of its gaining momentum through documented treatment successes. A revolution of thought is in order. We are fast moving more towards a preventive health care paradigm and ultimately into one of human optimization. The treatment of disease post—facto will soon be of days yesteryear.


JC: Talk about your practice—where is it going relative to all of the TRT clinics springing up across the country and the globe.

BO: Continuing the thought my practice is currently a hybrid. The mainstay of my practice is neurosurgery albeit with a holistic slant. I make concerted efforts to treat all patients conservatively unless there are pressing neurologic issues which mandate surgery. Anti—inflammatory agents (high—dose omega—3 fatty acids and pharmaceuticals) are utilized as are exercise and nutritional strategies. Degenerative disease of the spine (affecting a large percentage of my patients) is an age—related disease. And herein lies the tie-in to Anti—Aging and Regenerative medicine. Treating degenerative disease of the spine is nearly identical to the treatment of all other degenerative diseases: coronary artery and cerebrovascular disease, diabetes and Alzheimer’s dementia. It’s just different geography. And the aging process itself is a degenerative disease, right?

This notion will drive the expansion of my practice ultimately. Many physicians have taken this leap of faith already, as the rewards (mostly financial) of primary care medicine have become Virtually non-existent. And while it is unlikely that I will forego neurosurgery (patients will still fall ill), I plan on making every effort, through the looking glass of anti-aging physician, to alert the masses that we are simply doing it backwards.



When assessing modern day society, millions of men needlessly suffer from low sex drive, loss of energy, an inability to focus, soul crushing indecisiveness and a steadily diminishing enthusiasm for life—because of chronically low levels of their essential life blood—testosterone. Too many physicians who know little to nothing about TRT and even more lay people continue to be mystified by numerous misconceptions, both about testosterone’s effects on human biology and behavior, and about the role of testosterone therapy in adults.
Testosterone replacement therapy is a verifiable and scientifically proven way to dramatically enhance your life. It should also be quite apparent “optimal levels” can be readily restored using the proven TRT protocols of progressive physicians.
It is important to thank the small number of dedicated physicians, scientists and active researchers who have devoted their lives to understanding testosterone’s numerous effects on male life spans, and on building a factual, myth-destroying approach to TRT. This book is the result of close to 20 years of trial—and—error research, testing, refining, and a ton of blood (literally and figuratively), to deliver what I believe is THE authoritative research manual on testosterone replacement therapy.
My listed and recommended TRT protocols represent efficient strategies known to bring blood testosterone values to the highest end of the range while minimizing side effects and maintaining optimal health and safety. Rest assure, I and my research confidantes will be at the forefront of learning newer and more therapeutic protocols in the hopes of continuing the betterment of all men. You should now be informed enough to speak intelligently with your TRT doctor. Together you should be able to formulate a plan for using TRT that will positively transform your life.

The ball is in your court to take action and optimize your Testosterone levels. Remember, he who hesitates is lost (and likely the Victim of low testosterone).



Even though it can be confusing sifting through the information found on the web about Testosterone, allow us to point you in the right direction to excellent websites, books and podcasts providing helpful information and answers to FAQ regarding TRT.


I always write my reviews on Amazon, 3ee, Goodreads, Librarything and Social Media such as, Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!