How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux
About The Book: (Amazon)
Every salesperson looking to succeed beyond their wildest dreams. If you want to succeed beyond the status quo and create an exceptional quality of life for you and your family, then this book is for you.
Does Selling 100 Cars a Month Sound Impossible? I Thought So, Too…Until I did it!
No one can sell 100 cars a month. Can they? Well, yes, they can. And you can, too. All you need are two things.
You need to believe it’s possible, And you need to decide you want to do it. Once you have those two pieces of the puzzle firmly in place, your brain will start seeking out ways to make it happen. You’ll start thinking in new ways.
You’ll approach your job differently. You don’t sell cars? That’s okay. It doesn’t matter whether you sell trucks, boats, RVs, motorcycles, or houses. Heck, this even works if you’re selling insurance or appliances. It’s a different approach that blows the doors of traditional sales techniques. This book is all about getting to the next level.
Whatever that is for you at the moment. You might not get to 100. You might not even care to get to 100. Maybe 45 would rock your world. The number itself doesn’t matter. What matters is continually raising your awareness of what’s possible. And challenging yourself to get to that next milestone. Everything in life is impossible until it’s done . . . Then it’s inevitable.
About Ali Reda
People will drive 40 minutes and pass 100 dealerships to come to me because I provide a fun atmosphere. Ali Reda is a sales consultant at Les Stanford Chevrolet Cadillac in Dearborn, Michigan. He currently sells an average of 115 cars a month through the Relationship Model of selling.
In an effort to help other salespeople reach their highest aspirations, Reda is also a faculty member at the Auto Training Academy, an online resource for salespeople in the automotive business.
About Damian Boudreaux
The business of our business is people. And the key to massive success is being who you are at your best, and then figuring out how to take care of others. Master this, and you will be profitable and proud of your way of life.
Damian Boudreaux is a speaker and teacher for the automotive industry and founder of the Auto Training Academy, an online training resource for automotive salespeople. His 30 years of experience selling, training, consulting, and connecting with auto professionals across the United States, South America, and Canada is the perfect recipe for those who are hungry to improve every area of their lives.
He educates and inspires folks to succeed by believing in themselves, the deal, their product, their company, and their service—one lifelong relationship at a time. Boudreaux’s unique approach to relationship selling has helped thousands of salespeople, service advisors, managers, and dealers double their dollars in this business—including selling 100 cars a month and beyond.
About The Author:
Damian Boudreaux “I help you align WHO YOU ARE AT YOUR BEST, to what you do to solve other transportation needs. WHO YOU ARE…IS PERFECT to win at this great business.”
Damian Boudreaux is a Speaker and Teacher for the automotive industry. His 30 years of expertise selling, training, consulting and connecting with auto professionals across the US and Canada is the perfect recipe for those that are hungry to improve every area of their life. His unique gifts are his authentic, believable, and sincere understanding of people at their best…educating and inspiring folks to succeed by believing in themselves, the deal, their product, their company, and their service…one lifelong relationship at a time.
Damian compares the opportunity of stumbling into the auto industry to winning the mega millions jackpot, it’s your golden ticket to an amazing journey. There are so many great stories of folks who had no aspirations of being in this industry that got a job to wash cars, deliver parts, change oil, answer the phone or sell cars who have built an incredible career in our industry. More people deserve what we have to offer, let’s make it happen!
Damian’s uncanny ability to connect with automotive professionals together with his simple, unique and natural approach to “Keep it Simple” Selling, Solving and Serving, has positively influenced those who have laughed at his stories and the lessons he powerfully delivers because of those stories.
Damian’s core message is that the business of our business is PEOPLE, and the key to incredible success is to build and maintain LIFE LONG RELATIONSHIPS with EVERYONE so that if you’re in service, parts, sales, accounting, or management you can be PROFITABLE and PROUD of how you serve others.
Every business connected to the automotive industry benefits from Damian’s techniques and strategies. His perspective makes our industry SIMPLE, NOBLE, PROFITABLE, and FUN!
I have read the PDF version of the book. It was published on January 6, 2017, and contains 82 pages.
How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux is in non-fiction business training genre written in late 2016, incorporating biography and autobiography along with storytelling to provide a clear and realistic situation that all automotive salespersons are dealing with, or many of them will quit shortly after dealing with problems.
The author began with a comparison of selling cars with a baseball game to explain the lack of training and also working traditionally for just first UPS, which is a transactional model based on dealer-driven opportunity. He uses some numbers to show you it is impossible to sell 100 cars in a month in this traditional model and introduces a new model of selling which is called the Relationship model.
Ali believes in the Relationship model since you don’t need to build rapport with new customers, let them know, like, believe, and trust you to buy your products. in this model, the author introduces 9 simple and interesting steps that he does every time he talks or meet with customers or just on a daily bases to reach 100. Ali believes a new car salesman or someone who just move to a new town also can reach this number by following his model and focusing on their level, not the number.
This book is well-written, easy to grasp and I believe every salesman in many industries could benefit from it since the relationship model is not an Automotive based model but a friendly way of selling.
Did You Know: (Book Articles)
—For Many Sales People, 100 Cars a Month is the 4-Minute Mile
It seems impossible. No one can sell 100 cars a month. Can they? Well, yes, they can. And you can, too. All you need are two things.
1. You need to believe it’s possible.
2. You need to decide you want to do it.
Once you have those two pieces of the puzzle firmly in place, your brain will start seeking out ways to make it happen. You’ll start thinking in new ways. You’ll approach your job differently. And that’s what has to happen. You have to think about your job and the car business as a whole in a different way if you want to reach those higher levels.
—The industry teaches a transactional model based on dealer-driven opportunities (or Ups).
You know the drill, right? You go out on the floor, talk to people who come in the door, call, or inquire over the Internet, and some of them buy a vehicle. If you follow your training, you’ll manage to sell somewhere around 20% of the people you talk to. That means if you swing the bat 60 times, you’re going to sell somewhere between 10 and 14 a month. The only way to increase that number is to wait on more dealer-driven opportunities or increase your closing ratio.
To get to 100 vehicles a month at a 20% closing ratio means you have to wait on 500 people. That’s 25 people per day working 5 days a week so that you can spend time with your family a couple of days a week. You might want to go fishing, attend a ball game, or just get home early enough to watch Wheel-of-Fortune at 6 pm. The point is you need great quality of life. That’s just not possible the way most people choose to do this business.
When you get really good at this transactional model—you know all the word tracks and closes; you know how to give a great walk-around presentation; you know the business inside and out—you could increase your closing ratio to maybe 35%. That gets you to second base. You’re swinging 60 times, and selling between 18 and 30 cars. And that’s where most salespeople get stuck. They’re frustrated and angry because they can’t seem to make it to the next level. They work harder and harder, and they still can’t get past 2nd base.
Many of them stay stuck between 8 and 16 cars—forever—and jump from dealership to dealership looking for their magic!
They’re waiting for the next Up . . .
Hoping they have good credit . . .
Hoping the manager is in a good mood . . .
Hoping they like the car inventory . . .
Hoping the used car manager gives them enough for the trade . . .
And they’re praying they don’t spend 9 hours serving 2 customers only to wind up with a couple of mini-deals.
Most salespeople live right there. To get to 100 cars on 2nd base, you have to talk to 300 people, which is 15 people a day, and that’s not possible.
—Here’s a Different Timeline.
Instead of thinking about how many years you might have to spend—just think about the levels you need to reach. And focus on your next level. If you currently sell fewer than 20 cars, that’s where you want to focus. Don’t think about 50 or 100. Those levels are too far away, they won’t feel achievable. 20 cars. That’s it. That’s all you have to do. Then once you’ve hit 20, take a little while to enjoy that. Celebrate that achievement. Then set your sights on the next level—40 cars.
In my experience, these are the thresholds or levels you’ll want to focus on:
20 cars a month—if you can sell 1, you can sell 20. That’s believable. You’ll get there.
40 cars a month—if you can sell 20, you can sell 40. Again, believable. You might even know people at that level in your store.
50 cars a month—if you can sell 40, you can sell 50. It’s only 10 more. You can do it.
Do you see how this works? It’s just small boosts up the ladder. If you can sell 50 cars a month, you can do just about anything—including reaching the 100+ level. So, challenge yourself. At 50, you can do 60. At 60, you can do 80. At 80, well 100 is just around the corner.
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