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SCRAMBLE A BUSINESS THRILLER By Marty Neumeier, Review

SCRAMBLE A Bussiness Thriller, How agile strategy can build epic brands in record time By Marty Neumeier, Review & Summary

 

About The Book:


One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. His only hope is to try something new. But what?

The powerful tools at the center of this “business thriller” are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.

Who should read it:

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration.

 

Editorial Reviews:


Here’s some advance praise for the book to whet your appetite:

“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.” 
—Kit Yarrow, Ph.D., professor of consumer psychology, author of Decoding the New Consumer Mind

“Neumeier turns out to be thriller writer as well as brand sage. Dramatically poignant, and highly recommended for anyone facing a strategy dilemma.” 
—Kevin Duncan, thought leader and author of The Ideas Book and The Smart Strategy Book

“His storytelling superpowers transmute business strategy into an unputdownable thriller. Porter meets Grisham—but better.”
—Robert Jones, professor of brand strategy, University of East Anglia; strategist at Wolff Olins; author of Branding: A Very Short Introduction

“He pulls no punches. This book is a pleasure to read and a delight to think about afterwards.”
—Niraj Dawar, professor of marketing, Ivey Business School, author of Tilt

Scramble is the culmination and ultimate compilation of Marty Neumeier’s groundbreaking books.” 
—Denise Lee Yohn, author of Fusion and What Great Brands Do

One of the most surprising and valuable business books I’ve read in a long, long time.”
—John Spence, Top 100 Business Thought Leader, author of Awesomely Simple

 

About The Author:


Marty Neumeier, the author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

The powerful tools at the center of the story are the five Qs of strategy and the five Psof design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.

I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded.

I later merged Neutron with Liquid Agency, and here I am. As Director of CEO Branding at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.

When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon.

MY MISSION IS YOU

You want to be a brand genius. You want to build businesses, outmaneuver competitors, even disrupt industries. You’re not happy just to satisfy customers. You want to delight them. Engage them. Empower them. You want to organize them into an army of advocates who’ll spread the word about your product, service, or company. I’m here to help.

 

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