Earn Over $100,000 Selling Cars – Every Year, by Joe Verde

About The Book:

Selling cars offers more potential income and satisfaction than almost any other profession – if you do it right. If you are serious about becoming a pro in sales, read this book and get ready to earn over $100,000 selling cars – your very first year. – Joe

This Book is relied upon by managers and salespeople in the industry as a trusted resource to develop critical selling skills and habits. This book provides the key success skills and habits all salespeople have to develop to become high achievers by showing you how to program a thriving career in sales and repeat it month after month, year after year. Order your free softcover book (shipping rates apply), or download it for free today!


Editorial Reviews:


About The Author:

Joe Verde is the President of Joe Verde Sales and Management Training, Inc., and is the leader in the automotive dealer, management, and sales training worldwide. Joe Verde is the people’s choice, hands down, and is in constant demand to speak around the world to automotive groups, including speaking 25 times at the NADA Annual Convention.

Since 1985, Joe Verde Sales & Management Training, Inc. has focused on “Leadership First” with its exclusive formula for success, taught in its automotive retail sales and management workshops. Introduced in 2005, and now with over 18 million training chapters taken, the online Joe Verde Training Network® is a valuable tool used by dealers, managers, and salespeople so they can improve their sales, gross, and SSI. JVTN® has become the most important in-house virtual training resource in the industry.

Joe Verde’s best-selling books include:
Top 7 Revenue & Profit Sources In Your Dealership
A Dealer’s Guide To Recovery And Growth
How To Sell A Car Today, Earn Over $100,000 Selling Cars
Get Everything You Want In Sales – Goal Setting For Salespeople.

Joe Verde develops leaders, teaching them how to build great selling organizations to sell more units, earn more net profit, satisfy every customer, and retain customers for life, in every department of the dealership.


My Review:

I recently switched jobs and received this book from Jason (Finance Advisor) to read and improve my skills, I’d like to thank him for acknowledging my hard work and his generosity.

Nice cover design, good paper, and printing quality.

EARN OVER $100,000 SELLING CARS EVERY YEAR 6th Edition, is a “non-fiction” book written for Automotive sales professionals by Joe Verde, which contents 16 chapters. the author began with who is this book for? anybody can learn to become a professional in sales, what will be the advantage of reading this book and also the goal and accomplishment in your sales career.

This Book Supposedly is an informative and knowledgeable book for beginners and/or professional Car salesmen who are trying to earn more in this industry, but unfortunately, it’s more like advertising material for the author. He is running a big training company in the automotive and sales industry and in each paragraph, he advertises JVTN®.

EARN OVER $100,000 SELLING CARS EVERY YEAR 6th Edition written in 186 pages, and the “JVTN®” was mentioned at least 112 times, in some chapters the author asks the audience if you want to learn more and improve your skills, you need to subscribe or purchase his online services/videos.

The author provided a lot of “great and helpful” reports about consumer behavior with no reference, which made the reports look fabricated or fake. there is a lot of great advice for newbies and professionals in the car sales industry, but the “JVTN®” made this book boring and trivial.


Did You Know: (Book Articles)

  • How important was the price?

    Price was no more important back then than it is now. (It means nothing if you learn to sell). But learning how to drop the price and then learning how to hang in there and grind out a low gross deal was almost all I was ever taught about selling my first five years…• Our ads in the newspaper were always about how cheap we could sell a vehicle, never about the value of owning them.• Our showroom windows had huge banners or painted signs about how cheap all of our products were. My favorite was, “Pile ‘em Deep, Sell ‘em Cheap!”• We also had discounts marked on the windshield in white shoe polish to further remind our prospects that cheap was the most important message about our products and our dealership.• In case they missed the paper, didn’t see the banners and the windshield was clean, every vehicle had a red tag special hanging on the rearview mirror to remind them…we are cheap! Price ads are to draw a crowd… As bad as price advertising is, it does bring people into the dealership, so it works. But our managers never taught us how to move away from the price and back to selling value, once we had a customer. So we cheap-sold every vehicle and tried to grind out a low gross deal in those 5-hour negotiation marathons.
  • About 3-5 minutes. And remember, the goal with the unsold prospect is just to get a firm appointment that shows. You aren’t calling to educate them on pricing or product or to try to work a deal over the phone; the only goal is to set an appointment that shows. The worst follow-up call you can make is…
    “Hi Bob, this is Joe down at the dealership – have you guys given any more thought to get a car?”
    Stop opening with that question unless you don’t mind hearing, “We decided to hold off a while.”With the VSA®, you have scripts in the system you can read until you master them, and training on JVTN® to continually improve sales. ®


  • Kitchen Table Budgets (KTB)

    On Payments: They’re paying $375 now because they put a little extra down last time. But they saw some prices in the paper for as low as $399 on the model they want (they avoided the fine print). But what the heck, why not try for that payment? If it doesn’t work, they figure they could spend $450, and if they had to, they could do $475. And if it really got down to it and they watered down the kid’s milk to save money, they could do $500, but that’s about it.• On Down Payments: They saw ads for zero down financing so they figure they’ll try that, too. And if it doesn’t work, they could put $500 down with no problem. If they needed to, they could come up with another $500 – and if they found a car they really liked, they’d be willing to hit the secret stash and put $1,500 down.

    On Their Trade: They saw one on the Internet like theirs for $9,000 but Bob figured theirs is much nicer so they’re hoping to get $10,500, but they’d take $9,000 if they had to. Then Bob looked up his car online and he couldn’t believe wholesale was only $7,800 – so they agreed they’d take that if they had to. And if it really got down to it, they want to trade so badly, they’d take $7,642.55 because that’s their payoff until the end of the month.

    On Price: On your manufacturer’s site, the fully loaded one they want retails for $34,896. But they saw a local ad in the paper on one for $26,999. Sure, they know it’s an ad car, but they’ll plead insanity on pricing. They’d go $30,000 if they had to, and maybe $32,000 but they don’t want to spend much more than that.


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing, and Social Media such as Facebook, Instagram, Twitter, Linked In, Telegram, and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment, and let’s talk about it!

Amin Rezaei

View posts by Amin Rezaei
I love Books and Blogging.


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