SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google by
About The Book:
Learn SEO in Plain English – Step by Step! 2018 Updated Edition
- Read the Reviews – compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of Google Analytics.
- Access Free Tools – access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
Table of Contents:
- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High-Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
About the Author:
Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and incorporate training across the United States.
His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
I write books on SEO, books on social media marketing, and books on AdWords. My most popular book is an SEO 2018 book entitled, ‘SEO Fitness Workbook 2018.’ My second book, the ‘Social Media Marketing Workbook’ overviews social media marketing 2018, including Facebook marketing (Facebook for business), Twitter marketing, LinkedIn marketing, Yelp for business, etc. I have a forthcoming book on Job Search and Career Building in the Internet age, and I really need to update my books on Google AdWords, ‘AdWords Gotchas.’ Never enough time!
MY PASSION –
My passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.
QUESTIONS / FEEDBACK –
Reach out to me by simply Googling ‘Jason McDonald’ or call me at 415-655-1071. I’m always eager for questions!
Keywords: SEO books, social media books, SEO 2018, social media marketing 2018.
Keywords: Jason McDonald, SEO Expert / Consulting – San Francisco, California – jasonmcdonald.org
Appearance: pretty large and heavy book with large enough font that I could read it without my readers. it has great quality of paper, Black and white printing, while the colors of screenshots have been mentioned a few times and they were not recognizable. (ebook available on author website)
I found it a little difficult to hold in my hand and carrying it with no bag, (especially for ladies with a purse). it took 3 days part-time to read it since I’m a full-time employee.
Content: I used to blog, web developing and social media marketing 3 to 4 years ago and its why I was so excited for receiving this book in exchange of my honest review, but after reading it I noticed how fast-paced digital world is and how important is to keep yourself updated. As I expected an informative and helpful book in the world of online business which I believe everyone should read. (order on Amazon)
Author begins with introduction of SEO and comparing it with FITNESS or JOB, for newbies to make it a lot easier to understand, i.e. SEO is like getting a job it has job desired (your keywords), its resume (your website), its references (your inbound links) and its job interview (your website landing).
The author is mentioning the importance of keywords in SEO at the beginning until the end of the book and once he rejects the idea that says “keywords are dead” just because of voice searches. I’ve learned we have different types of keywords, synonyms and how and where to use them to get the best SEO result.
Author mentioned that SEO is free which I don’t agree (I’m not a pro) especially if you want to be on the top result of google search and beat your competitors, you’ll need at least an RWD theme and an SEO plugin, etc, which you can use their free version but for a better result and get rid of irrelevant ads in your control panel you need to purchase their professional or premium versions. for example, he mentions Yoast SEO plugins which will cost you $89 per website per year.
In page 58 he suggested to you, to use keyword planner and sign up at Google Adwords (AdWords is now Google Ads) and invest no more than $300 per month to find relevant keywords and after a few months you can de-activate your campaigns, on the other hand he introduced a lot of other sources to how to identify your competitor keywords or how to reverse engineering their website which I found pretty helpful especially for e-commerce websites.
There are a lot of links and introduction to Author’s services and website to go to and download worksheets or watch his videos to understand the content better, which is most of the time really helpful but when it comes BOLD in the middle of content it’s just distracting and not interesting. (just a personal preference).
A couple of great offers from his website are: (I couldn’t open)
jimlinks.com/seodash and jimlinks.com/googleseo
But Instead, go to www.jasonmcdonald.org, and sign up to GET access to PAID and FREE Stuff on SEO / Social Media / AdWords. (highly recommended).
Beside his websites links, Author introduced a lot of other websites, SEO sources, Analytics tools and their free and paid services which I found really helpful and I’ll be one them who will take advantage of those websites such as SERPS, MOZ, Hootsuite, Social mention, Hashtagify, etc.
You can also find some sort of Sales, and customer experience tips in this book like to better design your website because customers are busy and don’t let them think, and make it easy for them to order.
Or how to react to a Negative Review from your customer along with tips and how appropriately you may ask your customers or clients for a positive review on social media.
I’d like to thank Jason McDonald Ph.D. and Gloria McNabb Marketing Manager for providing me a copy of this book in exchange for an honest and unbiased feedback for the book. Order this book on Amazon.
Did you Know (Book’s Part):
- “Think like a customer” sitting at his or her computer screen at Google:
• Assume you are a completely new, novice customer. Assume you know next to nothing. What single words or multi-word phrases (keywords) would you type into Google?
• Segment your customers into different “buyer personas.” What keywords might each group use, and how would they differ from other groups?• Are there are any specific “helper” words that a potential customer might use?
Common helper words specify geographic locality (e.g., San Francisco, Berkeley, San Jose), for example. Others specify things like “free,” “cheap,” “trial,” or “information.”• Don’t miss your synonyms! If you are a “lawyer,” don’t miss “attorney.” If you are a “dry cleaner,” don’t miss “wash and fold” or “laundry service.” If you are an “SEO expert,” don’t miss “SEO consultant.” If you are an orthopedic surgeon, don’t miss “knee doctor.”
- Keyword Volume and Value:
As for keyword volume and value, you’ll then see that you take a core keyword and you can look at the volume of the entire “cluster” of keywords around it, as well as the value as measured in Google’s Keyword Planner that reflects the “value” of these keywords in the sense that they are likely, or not, to end in a sale. Volume = are there a lot, or just a few, searches on Google that reflect the core keyword and its dependent phrases? Value = if a searcher enters any one of the search queries in the cluster, is it of high, or low value, to your company, as measured in the likelihood that it can become a sale, and if it becomes a sale that that sale makes you a lot (vs. a little) of money?
- Responding to Negative Reviews:
Negative reviews will happen. As the business owner, you may feel as if someone walked up to your newborn baby sleeping calmly in her stroller and said to you: Your baby is ugly. Your baby stinks. I hate your baby. I had a bad experience with your baby, and I am going to tell the world how much the baby that you are working for blood, sweat, and tears is terrible.
You’re human. You’re close to your business. It is like your baby. Your first reaction will be ANGER. Resist the temptation to respond in kind. Do not go online and argue with the negative consumer. Do not insult them. Do not use unprofessional language. When you wrestle with a pig, the pig gets dirty and the pig likes it. Instead:
• Calm down. Wait at least 24 hours before doing anything. Sleep on it.
• Have someone else deal with negative reviews: an outside consultant or employee who is not emotionally involved. Let a calm head prevail, and it probably will not be the head of the business owner.
• Try to fix the problem. If at all possible, reason with the person (you can usually contact them via Yelp, Google, etc.), and see if you can fix the problem. In some cases, you can, and then you can politely ask them to change the review.
• Respond. State your side of the situation in a positive, professional manner while acknowledging the right of the reviewer to her own opinion. Remember: every business will get a few negative reviews, but if your business has more than the average… you may have a “business” problem and not a “review” problem.
If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!