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Knowledge

KEEP IT SIMPLE SELLING

KEEP IT SIMPLE SELLING The Comprehensive Auto Sales Training Manual By Damian Boudreaux

 

About The Book:


The automotive business is a gold mine; “Keep It Simple Selling” teaches how to tap into that gold with shortcuts that anyone can master and turn into massive income opportunities. The automotive business is a gold mine. Not just for some. For anyone who wants to reach massive success, it can happen. This industry is incredible.

It doesn’t matter if you sell cars or trucks or motorcycles. It doesn’t matter if you sweep the floors or wash the cars or file paperwork in the office. In this industry, you have the ability to advance as far as you want to. There’s no barrier to entry, and there’s no glass ceiling. Your raise becomes effective when you do. There are thousands of success stories out there. Like the kid who started as a driver delivering parts at age 19 and now he’s the service director.

Or the guy who started out selling motorcycles and is now the general manager of a huge Toyota store. How about the waiter at the restaurant who was invited to sell cars and is now a partner in several dealerships? Or the 16-year-old girl who had to leave high school and get a job because she got pregnant? She started out answering phones and running errands for the office, and now she runs the office, making $250,000 a year.

There’s also the gentleman who got into this business as a parts picker. He didn’t have much education, no high school diploma, and today he’s the founder of one of the top dealer groups in the country. There’s the used car salesman who is now a mega-dealer. And finally, there’s the newly-single mother of two who was hired for the Internet department and is now the F&I director. Anything is possible. There are no boundaries. Or me—Damian Boudreaux.

I started out changing oil and washing parts in my friend’s transmission shop part-time in the evenings. I didn’t have any grand ambitions at the time; I was just grateful to have a job so I could pay my rent. Before too long, I became one of the top sellers in the region, and now I train others how to be more successful in sales and in life.

I didn’t expect that. I didn’t plan for that. It happened, though. It happened for two reasons: It happened because I figured out who I was and how I could just be myself all the time. And it happened because I started caring more about people than my paycheck. My mantra for massive success The business of our business is people.

And the key to massive success is being who you are at your best, and then figuring out how to take care of others. Master this, and you will be profitable and proud of your way of life. No matter where you are right now in your life, no matter what your current job is, the key to the future of your dreams lies in mastering who you are at your best, learning how to do your job better than anybody else, and figuring out how to help others.

It sounds simple, right? Be yourself. Do a good job. Serve others. Easy. You got this! So, if it’s really that simple, then what’s the problem? Why are there so many people failing to achieve the success they desire and deserve? Why aren’t you experiencing the massive success you dream of?

“Keep It Simple Selling” is all about shortcuts! Let’s make selling cars easier. . . Let’s make selling trucks faster. . . And for heaven’s sake, let’s make it fun!

Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky and into your lap, with no stress or struggle?Would you like to sell 80 percent of the people you talk to every day?

The automotive business is a gold mine. Not just for a few natural salespeople—for anyone. In this industry, anyone can advance as far as they want. There’s no barrier to entry, and there’s no glass ceiling. Your raise becomes effective when you do.

Damian Boudreaux started out cleaning parts in his friend’s transmission shop. From there, he tried and stumbled and tried again to sell more cars than the month before. It wasn’t until he began to open his eyes and pay attention to the people around him that he understood what it really takes to succeed in the automotive business. The lessons he learned during his journey to becoming a consistently top-selling salesman are humbling and inspiring at the same time.

 

Editorial Reviews:


“Damian’s unique way of teaching people in the automotive industry is brilliant. His ability to communicate and connect, along with his simple techniques about relationship selling, solving and serving is exactly what people need to be successful and proud of what they do everyday.”
-Bob Mohr, President, Mohr and Associates

 

About The Author:


Damian Boudreaux is the President and Founder of Auto Training Academy. For over three decades as a top performing sales professional, international trainer, and speaker, he has shared proven strategies that make success in the automotive industry a natural outcome. Damian’s firm has a track record in helping car salespeople consistently perform at their next level, frequently selling over 40 vehicles a month.

 

Review:


Appearance:

Content:

 

Did You Know: (Book Articles)


 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

How to Sell 100 Cars a Month Book Review

How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux

 

About The Book:


Every salesperson looking to succeed beyond their wildest dreams. If you want to succeed beyond the status quo and create an exceptional quality of life for you and your family, then this book is for you.

Does Selling 100 Cars a Month Sound Impossible? I Thought So, Too….Until I did it!

No one can sell 100 cars a month. Can they? Well, yes, they can. And you can, too. All you need are two things. You need to believe it’s possible. And you need to decide you want to do it. Once you have those two pieces of the puzzle firmly in place, your brain will start seeking out ways to make it happen. You’ll start thinking in new ways.

You’ll approach your job differently. You don’t sell cars? That’s okay. It doesn’t matter whether you sell trucks, boats, RVs, motorcycles, or houses. Heck, this even works if you’re selling insurance or appliances. It’s a different approach that blows the doors off the traditional sales techniques. This book is all about getting to the next level.

Whatever that is for you at the moment. You might not get to 100. You might not even care to get to 100. Maybe 45 would rock your world. The number itself doesn’t matter. What matters is continually raising your awareness of what’s possible. And challenging yourself to get to that next milestone. Everything in life is impossible until it’s done . . . Then it’s inevitable.

 

Editorial Reviews:


About Ali Reda

People will drive 40 minutes and pass 100 dealerships to come to me because I provide a fun atmosphere. Ali Reda is a sales consultant at Les Stanford Chevrolet Cadillac in Dearborn, Michigan. He currently sells an average of 115 cars a month through the Relationship Model of selling.

In an effort to help other salespeople reach their highest aspirations, Reda is also a faculty member at the Auto Training Academy, an online resource for salespeople in the automotive business.

About Damian Boudreaux

The business of our business is people. And the key to massive success is being who you are at your best, and then figuring out how to take care of others. Master this, and you will be profitable and proud of your way of life. 

Damian Boudreaux is a speaker and teacher for the automotive industry and founder of the Auto Training Academy, an online training resource for automotive salespeople. His 30 years of experience selling, training, consulting, and connecting with auto professionals across the United States, South America, and Canada is the perfect recipe for those who are hungry to improve every area of their lives.

He educates and inspires folks to succeed by believing in themselves, the deal, their product, their company and their service—one lifelong relationship at a time. Boudreaux’s unique approach to relationship selling has helped thousands of salespeople, service advisors, managers, and dealers double their dollars in this business—including selling 100 cars a month and beyond.

 

About The Author:


Damian Boudreaux “I help you align WHO YOU ARE AT YOUR BEST, to what you do to solve other transportation needs. WHO YOU ARE…IS PERFECT to win at this great business.”

Damian Boudreaux is a Speaker and Teacher for the automotive industry. His 30 years of expertise selling, training, consulting and connecting with auto professionals across the US and Canada is the perfect recipe for those that are hungry to improve every area of their life. His unique gifts are his authentic, believable and sincere understanding of people at their best…educating and inspiring folks to succeed by believing in themselves, the deal, their product, their company, and their service…one lifelong relationship at a time.

Damian compares the opportunity of stumbling into the auto industry to winning the mega million jackpot, it’s your golden ticket to an amazing journey. There are so many great stories of folks who had no aspirations of being in this industry that got a job to wash cars, deliver parts, change oil, answer the phone or sell cars who have built an incredible career in our industry. More people deserve what we have to offer, let’s make it happen!

Damian’s uncanny ability to connect with automotive professionals together with his simple, unique and natural approach to “Keep it Simple” Selling, Solving and Serving, has positively influenced those who have laughed at his stories and the lessons he powerfully delivers because of those stories.

Damian’s core message is that the business of our business is PEOPLE, and the key to incredible success is to build and maintain LIFE LONG RELATIONSHIPS with EVERYONE so that if your in service, parts, sales, accounting or management you can be PROFITABLE and PROUD of how you serve others.

Every business connected to the automotive industry benefits from Damian’s techniques and strategies. His perspective makes our industry SIMPLE, NOBLE, PROFITABLE and FUN!

 

Review: 


Appearance:
I have read the PDF version of the book.

Content:
How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux is in non-fiction business training genre written in late 2016, incorporating biography and autobiography along with storytelling to provide a clear and realistic situation that all automotive salespersons are dealing with, or many of them will quit shortly after dealing with problems.

The author began with a comparison of selling cars with a baseball game to explain the lack of training and also working traditionally for just first UPS, which is a transactional model based on dealer-driven opportunity. He uses some numbers to show you it is impossible to sell 100 cars in a month in this traditional model and introduces a new model of selling which called Relationship model.

Ali believes in Relationship model, since you don’t need to build rapport with new customers, let them know, like, believe and trust you to buy your products. in this model, the author introduces 9 simple and interesting steps that he does every time he talks or meet with customers or just on a daily bases to reach 100. Ali believes a new car salesman or someone who just move to a new town also can reach this number by following his model and focusing on their level, not the number.

This book is well-written, easy to grasp and I believe every salesman in any industries could benefit from it since the relationship model is not Automotive based model but a friendly way of selling.

 

Did You Know: (Book Articles)


-For Many Sales People, 100 Cars a Month is the 4-Minute Mile

It seems impossible. No one can sell 100 cars a month. Can they? Well, yes, they can. And you can, too. All you need are two things.
1. You need to believe it’s possible.
2. You need to decide you want to do it.

Once you have those two pieces of the puzzle firmly in place, your brain will start seeking out ways to make it happen. You’ll start thinking in new ways. You’ll approach your job differently. And that’s what has to happen. You have to think about your job and the car business as a whole in a different way if you want to reach those higher levels.

-The industry teaches a transactional model based on dealer-driven opportunities (or Ups).

You know the drill, right? You go out on the floor, talk to people who come in the door, call, or inquire over the Internet, and some of them buy a vehicle. If you follow your training, you’ll manage to sell somewhere around 20% of the people you talk to. That means if you swing the bat 60 times, you’re going to sell somewhere between 10 and 14 a month. The only way to increase that number is to wait on more dealer-driven opportunities or increase your closing ratio.

To get to 100 vehicles a month at a 20% closing ratio means you have to wait on 500 people. That’s 25 people per day working 5 days a week so that you can spend time with your family a couple of days a week. You might want to go fishing, attend a ball game, or just get home early enough to watch Wheel-of-Fortune at 6 pm. The point is you need a great quality of life. That’s just not possible the way most people choose to do this business.

When you get really good at this transactional model—you know all the word tracks and closes; you know how to give a great walk-around presentation; you know the business inside and out—you could increase your closing ratio to maybe 35%. That gets you to second base. You’re swinging 60 times, and selling between 18 and 30 cars. And that’s where most salespeople get stuck. They’re frustrated and angry because they can’t seem to make it to the next level. They work harder and harder, and they still can’t get past 2nd base.

Many of them stay stuck between 8 and 16 cars—forever—and jump from dealership to dealership looking for their magic!
They’re waiting for the next Up . . .
Hoping they have good credit . . .
Hoping the manager is in a good mood . . .
Hoping they like the car inventory . . .
Hoping the used car manager gives them enough for the trade . . .

And they’re praying they don’t spend 9 hours serving 2 customers only to wind up with a couple of mini-deals.
Most salespeople live right there. To get to 100 cars on 2nd base, you have to talk to 300 people, which is 15 people a day, and that’s not possible.

-Here’s a Different Timeline.

Instead of thinking about how many years you might have to spend—just think about the levels you need to reach. And focus on your next level. If you currently sell fewer than 20 cars, that’s where you want to focus. Don’t think about 50 or 100. Those levels are too far away, they won’t feel achievable. 20 cars. That’s it. That’s all you have to do. Then once you’ve hit 20, take a little while to enjoy that. Celebrate that achievement. Then set your sights on the next level—40 cars.

In my experience, these are the thresholds or levels you’ll want to focus on:
20 cars a month—if you can sell 1, you can sell 20. That’s believable. You’ll get there.
40 cars a month—if you can sell 20, you can sell 40. Again, believable. You might even know people at that level in your store.
50 cars a month—if you can sell 40, you can sell 50. It’s only 10 more. You can do it.

Do you see how this works? It’s just small boosts up the ladder. If you can sell 50 cars a month, you can do just about anything—including reaching the 100+ level. So, challenge yourself. At 50, you can do 60. At 60, you can do 80. At 80, well 100 is just around the corner.

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!