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Knowledge

Building a StoryBrand Book Review

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

 

About The Book:


New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

 

Editorial Reviews:


Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He’s the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

 

About The Author:


Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close.

Don is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion.

Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Chick-fil-A, Steelcase, Intel, Prime Lending, Zaxby’s, and thousands more. Don lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.

 

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Did You Know: (Book Articles)


-THE FORMULA FOR CLEAR COMMUNICATION

Formulas are simply the summation of best practices, and the reason we like them is because they work. We’ve been given great management formulas like Ken Blanchard’s Situational Leadership and formulas we can use in manufacturing like Six Sigma and Lean Manufacturing. But what about a formula for communication? Why don’t we have a formula we can use to effectively explain what our company offers the world?

The StoryBrand Framework is that formula. We know it works because some form of this formula has been active for thousands of years to help people tell stories. Talk about a summation of best practices. When it comes to getting people to pay attention, this formula will be your most powerful ally.

Once you know the formulas, you can predict the path most stories will take. I’ve learned these formulas so well that my wife hates going to movies with me because, at some point, she knows I’m going to elbow her and whisper something like, “That guy’s going to die in thirty one minutes.” Story formulas reveal a well- worn path in the human brain and if we want to stay in business, we need to position our products along this path. If you’re going to continue reading this book, I have to warn you, I’m going to ruin movies for you.

I mean, these things really are formulaic. They’re predictable. And they’re predictable for a reason. Storytellers have figured out how to keep an audience’s attention for hours. The good news is these formulas work just as well at growing your business as they do at entertaining an audience.

 

-THE KEY IS CLARITY

The narrative coming out of a company (and for that matter inside a company) must be clear. In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.

If an audience can’t answer these basic questions, they’ll check out and the movie will lose millions at the box office. If a screenwriter breaks these rules, they’ll likely never work again. The same is true for the brand you represent. Our customers have questions burning inside them and if we aren’t answering those questions, they’ll move on to another brand.

If we haven’t identified what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace. Whether we’re writing a story or attempting to sell products, our message must be clear. Always. In fact, at StoryBrand we have a mantra: If you confuse, you’ll lose.

 

-BUSINESS HAS AN ENEMY

Business has a fierce, insidious enemy that, if not identified and combated, will contort our company into an unrecognizable mess. The enemy I’m talking about is noise. Noise has killed more ideas, products, and services than taxes, recessions, lawsuits, climbing interest rates, and even inferior product design.

I’m not talking about the noise inside our business; I’m talking about the noise we create as a business. What we often call marketing is really just clutter and confusion sprayed all over our websites, emails, and commercials. And it’s costing us millions. Years ago, a StoryBrand client who attended one of our workshops pushed back. “I don’t think this will work for me,” he said. “My business is too diverse to reduce down to a simple message.” I asked him to explain.

“I have an industrial painting company with three different revenue streams. In one division we powder coat auto parts. In another, we apply sealant to concrete, and in another, we have a sterilized painting process used specifically in hospitals.”

His business was diverse, but nothing so complex that it couldn’t be simplified so more people would hire him. I asked if I could put his website on the giant television screen so the entire workshop could see it. His website was thoughtful, but it didn’t make a great deal of sense from an outside perspective (which is how every customer views your business).

The man had hired a fine- arts painter to create a painting of his building (was he selling a building?) and, at first glance, it looked like the website for an Italian restaurant. The first question I had when I went to the website was, “Do you serve free breadsticks?” There were a thousand links ranging from contact information to FAQs to a timeline of the company’s history. There were even links to the nonprofits the business supported. It was as though he was answering a hundred questions his customers had never asked.

I asked the class to raise their hands if they thought his business would grow if we wiped the website clean and simply featured an image of a guy in a white lab coat painting something next to text that read, “We Paint All Kinds of S#*%,” accompanied by a button in the middle of the page that said, “Get a Quote.”

The entire class raised their hands. Of course his business would grow. Why? Because he’d finally stopped forcing clients to burn calories thinking about his life and business and offered the one thing that would solve his customers’ problems: a painter. What we think we are saying to our customers and what our customers actually hear are two different things. And customers make buying decisions not based on what we say, but what they hear.

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

Summary and Analysis of Factfulness by Hans Rosling

Summary and Analysis of Factfulness by Hans Rosling & Nosco Publishing

 

About The Book:


Now a #1 New Release on Amazon

Hal Elrod’s #1 New York Times Bestseller “Factfulness: Ten Reasons We’re Wrong About the World”.

WHY BUY THIS BOOK:

    • Save time by reading this summary
    • Save money by buying this summary
    • Gain more in-depth knowledge

ABOUT THE ORIGINAL BOOK:

“One of the most important books I’ve ever read?an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can.

But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” ?Melinda Gates Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

 

SECTIONS INCLUDED:

BOOK SUMMARY OVERVIEW

CHAPTER BY CHAPTER ANALYSIS

BACKGROUND INFORMATION ABOUT THE BOOKBACKGROUND INFORMATION ABOUT THE AUTHORS

  • TRIVIA QUESTIONS
  • CONCLUSION
  • And much much more…

Take action and purchase this book today for only $6.98!

PLEASE NOTE:

     This is an unofficial companion book to Hans Rosling’s popular novel “Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think” – it is meant to enhance your reading experience and it is not the original book.

Editorial Reviews:


 

About The Author:


Read | Learn | Grow

Nosco Publishing offers an in-depth look into some of the most popular novels by your favorite authors so you can appreciate the original books even more!

Hans Rosling was a medical doctor, professor of international health and renowned public educator. He was an adviser to the World Health Organization and UNICEF and co-founded Médecins sans Frontières in Sweden and the Gapminder Foundation. His TED talks have been viewed more than 35 million times, and he was listed as one of Time Magazine’s 100 most influential people in the world. Hans died in 2017, having devoted the last years of his life to writing Factfulness.

Ola Rosling and Anna Rosling Rönnlund, Hans’s son and daughter-in-law, were co-founders of the Gapminder Foundation, and Ola its director from 2005 to 2007 and from 2010 to the present day. After Google acquired the bubble-chart tool called Trendalyzer, invented and designed by Anna and Ola, Ola became head of Google’s Public Data Team and Anna the team’s senior user experience (UX) designer. They have both received international awards for their work.

 

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Did You Know: (Book Articles)


 

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

 

Categories
Knowledge

The Importance of Knowledge In Today’s Society

The Importance of Knowledge

Knowledge: Facts, information, and skills acquired through experience or education.

But why should I learn about Facts, get recent information in my field of business or educate and read more books?

here the answer from Quora:
Knowledge is understood as the fact or condition of knowing something with familiarity gained through experience or association. Knowledge is something that we come to know by seeing, hearing, touching, feeling and tasting. It is the fact or condition of being aware of something and can be referred to as the information that we receive or acquire through any medium. It gives us the power to explore things and to take decisions accordingly that can also be considered as the knowledge about a domain that can be used to solve problems in that domain.

In order to solve many problems, it requires much knowledge.
Sufficient amount of knowledge preludes to intelligence. If we have enough knowledge then we can achieve intelligence. That is to exhibit intelligence knowledge is the must. Knowledge plays a major role in building intelligent systems. Not only that, knowledge is very important even in our daily lives. It makes us superior and gives us wisdom.

It is said that “Knowledge is Power”. This quote has a variety of shades of application and holds good in several contexts.

  • Knowledge has enabled us to make all the advancements in the science and technology spheres that we have been able to achieve. It has made us far more capable, superior and sophisticated beings on this earth.
  • Knowledge is the primary factor that clearly distinguishes the human race from the animals.

Human has the power to judge situations, decide between what is good and what is bad and make decisions voluntarily. It is important that we make the best use of the gift of knowledge so that we achieve great feats and heights in every domain of our life.

Since knowledge is the fuel that drives human life, gaining knowledge is deemed the most primary activity that prepares man for long and successful life.

Schooling is the very first phase of a child’s life. During this stage, the society gives a variety of inputs to make the child knowledgeable learning many things under every known topic.

While the education during the initial years of schooling is general, special streams of courses are pursued by children as they grow up so that they attain proficiency and skill in the field in which they want to excel and build their career.

 

Without knowledge, one cannot be successful in life.

To grow in one’s career, gaining as much knowledge as possible is important. Knowledge does not pertain to science and technology and the fields we study in books. Knowledge is also very important to shape our personality and perfect our behavior and dealings with people.

  • We need to understand ourselves, our strengths and weaknesses. We need to learn the art of life.
  • We must master the techniques of adjusting and accommodating with the changes in our surroundings and life situations.
  • We must move well with the people and persuade them effectively to get things done in our favor.
  • We must make the best judgments and decide on the right course that will let us move successfully.
  • We must save ourselves from dangers and stay balanced and strong during difficulties and adversities.
  • We must know how to assert our views and also give room to accept the good views of others.
  • We must learn how to successfully manage relationships and people both at homes and professional spheres.
  • For all this, knowledge is important.

    Knowledge accounts for the success of people. The more knowledgeable you are, the more advantage you have over the other people. The better you are equipped to manage yourself and others, the easier your journey of life. More than anything, knowledge must be put to good use.

    There is no use of such knowledge that paves way for one’s own destruction, Knowledge should let you take the right course in life in a way useful to yourself and the society at large.

    Great men and women have put their knowledge to good use and have reached exalted heights being remembered for long on this earth.

    Knowing the importance of knowledge, people must look to the potential avenues to gain knowledge and make use of it positively.

    article from Quora.