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Leaders Who Ask Book by Corrinne Armour Review

Leaders Who Ask, Building Fearless Cultures by telling less and asking more. Book by Corrinne Armour

 

About The Book:


When we tell people what to do, they may listen, but they are unlikely to commit to action and are even less likely to remember. When we ask great questions that lead to insight, an emotional component is triggered in the brain that leads to commitment and accountability. Leaders who ask use these strategies, and more, to connect deeply, lead fearlessly and achieve results that transform.

You need this book if you are a leader who recognizes one or more of these challenges:

  • Having all the answers and needing to be in control feels like hard work.
  • Staff engagement is patchy and not everyone is on board.
  • Leadership bench-strength is lacking.
  • Results are inconsistent and people aren’t following through on their commitments.
  • Your team is performing well and yet you know more is possible.

Leaders Who Ask leverage coaching capabilities and questioning techniques to create Fearless Cultures.

 

Editorial Reviews:


“The shift from being a leader who tells, to a leader who asks isn’t easy … but it’s the most powerful strategy to take your leadership to the next level. This book shares frameworks, tactics and powerful questions that have the potential to change the way you lead.”

– Michael Bungay Stanier, Author of Wall Street Journal bestseller The Coaching Habit

Deep within everyone is unbounded potential and the role of the leader is to draw this out. This is not achieved through instructing or telling; but through suspending judgment, asking questions and listening intently. This book provides a powerful approach for leaders to build a culture by assisting one human being at a time to transform their lives. This is truly the great honor of leadership.

– Dr. David Cooke, Managing Director Konica Minolta Business Solutions Australia

Corrinne has helped me realize the value of embracing a less directive leadership approach. If you want to ask more and tell this, this book sets out how in an engaging way.

– Simone Zelencich, Executive Director, People & Culture The Royal Children’s Hospital

Leaders today need a critical balance between business and people acumen. They are expected to have a range of tools to increase business performance as well as develop the critical soft skills needed for setting a culture that focuses on people and stimulates innovation.

I recommend this book to leaders who strive to set a high performing culture by motivating and empowering all within their organization, thus enhancing leadership, organizational performance, and staff retention.

– Matthew Jackson, Chief Executive Officer, Parks Victoria

 

About The Author:


CORRINNE ARMOUR is a leadership expert who helps leaders and teams develop Fearless Leadership and deliver transformational results. Known for her energy, empathy and results focus, Corrinne is a sought after speaker.

Her previous books include
– Developing Direct Reports: Taking the Guesswork Out of Leading Leaders 
– Cracking the Code for Workshop Performance.

 

Review:


Appearance: I’ve received the paperback book, I like the simple cover design, good quality of paper and printing.

I have had the privilege of reading Leaders Who Ask and share my review with the author and Audience.

 

Content:

Leaders Who Ask is in the business nonfiction genre, and it’s about the Leadership and running of a business (team), contents 13 chapters, its method of teaching format incorporates the use of storytelling in each chapter to provide the audiences with a realistic situation, and explanation of the cause, and the solution.

The author began with an interesting WARNING to the audience which indicates this book worth nothing if you just read it, and don’t follow what it teaches you. she invites and thanks to the audiences who are looking for a change and want to be a solution to the problem by becoming the leaders who ask!

The first story is to show the leaders ability to communicate is crucial, and not all employees need the same support and feedback, but a key responsibility of leadership is unlocking the potential of their team, by developing and empowering them. some of these stories are about to identify what is currently expected from your team and how you may make a change, and also to define the personality, characteristic or the leadership style of leaders, that impacts the bottom line.

In chapter 3, she’s pointing out to the old-fashioned Coaching culture in organizations, like Leaders As Coach, which was popular in the late 90s, and it’s the modern way which is Fearless Culture, that requires adding coaching skills to leadership toolkit. in this culture, the author believes leaders who ask the right questions, have communication and helping to learn than teaching (team) can unlock a person potential to maximize their performance.

Since the author has also a science degree in genetics, she made an example of the effect of Methylation in ants (referred to research) that made more big ants within the standard range ant size to explain how a leader could Methylates, engagement, accountability, and productivity for a fearless culture.

In Fearless Culture style of leadership which the author is believed in, all people at all levels feel empowered, feel being invested in, and supported and cared for. there’s high level of engagement across all levels, and the result is the team take accountability for their behavior, work, result along with more client satisfaction.

In further chapters, the author explains how telling less, asking more works, she provides a breakdown in coaching skills and questioning technique to proof the style along with charts, 3D models, objections, strategies and more.

Not all the chapters are in the same level of grasping, I found some chapters in a high level of leadership, and some in negotiation, sales, and or body language training.

The content is well-researched and the book is well-written, I highly recommend this cutting-edge, knowledgeable and informative book to all leaders, managers, coaches and other business persons to take their skills to the next level. since the author is a professional business leader and/or consultant, I didn’t find any advertising or commercial message about her business, which will be appreciated by her audiences.

I’d like to thank Corrinne Armour the author of Leaders Who Ask, for mailing the book from Australia in exchange for my honest and unbiased review and feedback with her, her professional team and I apologize for the delay in my review.

 

Did You Know: (Book Articles)


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Hacking Digital Growth 2025 by Constantin Singureanu

Hacking Digital Growth 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing by Constantin Singureanu

 

About The Book:


Hacking Digital Growth 2025 by Constantin Singureanu, exposes you to the technological forces affecting the future of growth hacking and digital marketing: Big Data, Artificial Intelligence, Machine Learning, Voice Search and more. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase things online.

Learn how to make use of fear, depression, the myth of “less is more”, first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of growth hacking tools that will support your mission of hijacking the minds of your audiences.

The book approaches digital marketing and growth hacking both from a scientific and practical perspective. We live in a rapidly changing world where new ideas are quickly replacing popular ones and changing the rules without mercy. Where will your business be in the next 5 to 10 years? This book will enable you to both stay ahead of the competition and transform your business.

Are you ready to transform your business for the future? What you will find inside:

1. The book discusses the introduction and influence of disruptive technologies that are changing the digital marketing landscape including Big Data, Artificial Intelligence, Machine Learning or Voice Search.

2. A thought-provoking conversation about the future of digital marketing, tools, and profession. Ranges of elements are discussed, from SEO, paid search, and native advertising, to data analytics, content, and email marketing.

3. Non-technical marketers, business owners, sales teams, digital marketers, and entrepreneurs are introduced to a wide range of digital marketing tools, software, and resources, which they can use to transform their ventures and successfully compete in the business environment.

4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You’ll also learn about the importance of so many digital marketing resources like social media follower automation, landing page creation, automated posting, commenting and liking, etc., to drive quality traffic and boost sales to your website.

5. The book also discusses tools for generating content ideas, leveraging popular content, performing sentiment analysis on your content and more. Readers are also introduced to a variety of growth hacking and digital marketing tools they can use to bring ideas to life and create content that will resonate with their followers or audience. These tools are used for video and video animation, beautiful and colorful images, infographics, video and image editors, memes, Gifs, magazines, etc. You also learn how to utilize eBooks, online courses, mobile apps, webinars, podcasts, etc., to repurpose and extend the reach of your content.

6. Customer engagement is important for online conversion. You learn the importance of digital marketing tools for communication, like live chat, virtual offices, pop-ups, IP mapping, virtual numbers, etc.

7. You also learn about growth hacking tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc.

8. Digital marketing is already overtaking traditional marketing. Understand the fundamentals of disruptive trends that have been changing digital marketing and growth hacking. Get into the mind of your audience and leverage human nature and digital marketing tools for improving your business.

By the same Author:

DIGITAL MARKETING MADE SIMPLE – A Jargon-Free Review of Theory, Tools & Leveraging Human Psychology to SELL MORE

MIND THE BRAND GAP – A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

 

Editorial Reviews:


 

 

About The Author:


Constantin Singureanu graduated with an MBA and MA in Marketing & Innovation and is currently starting an MSc in Data Science. His current role is Head of Digital Marketing at a London-based company – Move Digital.

In the past, he performed a variety of roles starting with managing hotels for Intercontinental Group and Hilton, launching a variety of restaurant and bar concepts, being a marketing consultant for businesses ranging from SMEs to large iconic brands, to helping savvy entrepreneurs in setting up, launching and growing their exciting start-ups.

Together with his teams, he has won awards for developing people, innovation, customer service, revenue development, sales and was shortlisted for many awards in entrepreneurship, business person of the year or social influence. His team described him best as “someone who is mentally and physically determined, as well as tough but loveable when needed.”

 

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Did You Know: (Book Articles)


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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Unlocking Yes Sales Negotiation Lessons & Strategy by Patrick Tinney

Unlocking Yes Sales Negotiation Lessons & Strategy by Patrick Tinney

 

About The Book:


Unlocking Yes: Sales-Negotiation Lessons & Strategy specifically addresses the negotiation needs of sales professionals. Using real-life examples, learn how to engage professional buyers who are well-schooled in procurement and negotiation practices and bring relationship-based selling to profitable closures.

Owning Unlocking Yes gives readers access to sales negotiation success stories and is truthful in the hard lessons learned when things went wrong. Familiarize yourself with examples of 12 negotiation strategies sophisticated buyers use on professional sellers along with tips to navigate these bargaining strategies.

Unlocking Yes is current, relevant and adds value to any sales organization or individuals making large purchases because it is philosophically results based.

 

Editorial Reviews:


“In Unlocking Yes: Sales-Negotiation Lessons & Strategy, Patrick Tinney shares a rich combination of key negotiation principles and professional stories drawn from his own and his colleagues’ experience as veteran sales experts. As a negotiation professor, I was glad to have the chance to read it.

This is fairly unique in the way it focuses on the connections between the two critical business skills of sales and negotiation. I’ve met many who feel lacking in both subjects, and I’m glad to know that Unlocking Yes is written with them in mind. The book can reassure and help many of them.

The book succinctly reviews key principles of negotiation in an easy-to-read format – principles that are central to the field and that can make a big difference for anyone. It also offers a number of noteworthy ideas about the selling process, rightly emphasizing relationship building, listening, preparation, and even connecting that work with other business concepts such as SWOT analysis is accretive.

The book’s stories add color and subtleties to these principles. For example, to illustrate the importance of negotiation relationships, Tinney recounts a powerful story about going out of his way to do right by a client. The client so appreciated his consideration that years later when he faced layoffs at his firm, the client offered to help him find another job. Helping people produce more creative, satisfying agreements is a hugely valuable thing to do.

Unlocking Yes can help readers do just that, especially those in sales who are new or feel strongly challenged by this critical task.” Prof. Seth Freeman – Negotiation & Conflict Management, NYU Stern School of Business, Columbia University “Unlocking Yes” is a powerful, practical book, loaded with proven negotiating strategies you can use to get better deals every time.” Brian Tracy – Chairman and CEO of Brian Tracy International

 

About The Author:


Patrick Tinney Author, Keynote Speaker, Trainer, Entrepreneur, Consultant Patrick Tinney is the founder and Managing Partner of Centroid Training and Marketing and author of “Unlocking Yes: Sales-Negotiation Lessons & Strategy”. Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media.

Over his 30 year career, Patrick has concluded multi-million dollar media sales and negotiation solutions for many of Canada’s largest advertisers. An expert on the topic of business negotiation, techniques, and trends, Patrick is frequently published in online and print business journals.

He is also sought after as a trainer, executive coach, and keynote speaker. Patrick is a member of CPSA (The Canadian Professional Sales Association), a founding Director of the FDSA (Flyer Distribution Standards Association of Canada) and a past member of the Sheridan College, Advertising Program, Advisory Committee. Patrick holds the certification of C.P.P.P. (Certified Print Production Practitioner).

Patrick Tinney is one of the most published Authors on Business Negotiation in Canada.

 

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Did You Know: (Book Articles)

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If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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How to Be Happy: Overcoming Mind Problems by CJJos

How to Be Happy: Overcoming Mind Problems by CJJos

 

About The Book:


Everyone will readily agree that overcoming a mental illness is absolutely essential to be happy in life. This book takes it a step further, emphasizing that even Mind Problems, the more common psychological predicaments, though well below the clinical bar, can affect a person’s thinking, behavior, and wellbeing in profoundly negative ways and bring down the structure of harmony and health.

The book is intended to educate the public on the importance of overcoming these problems by employing self-help strategies, psychotherapy, and, if needed, taking medications. For those concerned with overvaluing life’s mundane problems, thus trivializing the real medical disorders, there is plenty of thought-provoking evidence throughout the book, to calm their nerves.

 

Editorial Reviews:


C.J. Jos, M.D is board-certified physician trained in Medicine, Neurology, and Psychiatry, and currently a Professor at St Louis University, St Louis and a Medical Director at COMTREA, a large non-profit organization treating the ill children and adults.

Dr. Jos is ideally suited to write this book since during his long professional career, he has witnessed the limitations of Diagnostic Manuals and the intrinsic power of Mind Problems to erupt and disrupt human lives.

 

About The Author:


Behavioral Health Medical Director

Dr. C.J. Jos joined COMTREA in January 2009 as the Behavioral Health Medical Director.  He received his MD from India and neurology and psychiatry training from the University of Leeds, England and the University of Missouri-Columbia. He joined the VA medical center St. Louis in 1979 and retired in 2008.

Dr. Jos has been a faculty member at St. Louis University (SLU) since 1979 and is currently a Professor in the Department of Neurology and Psychiatry. He is the recipient of best teacher award from SLU and authored several scientific articles along with three books. He is currently working on a research project in collaboration with SLU about resiliency in childhood sexual abuse.

 

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I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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Truework are you? Workplace observations and elements of NLP Coaching

Truework are you? Workplace observations and elements of NLP Coaching by ANNA KELLY, Review and Summary

 

About The Book:


We all face the alarm clock ringing loudly, urging us to rise and shine in all weathers.
For many, this is a struggle, for others, it’s “get up and go” time. What makes an everyday necessity so different for different people.

The answer lies in knowing the business you work for and more importantly the people you work with. People can either give you confidence or sap your confidence. My book looks beyond the door of the working environment, comprising of its ups and downs, logical and at times illogical.

At times, we can be left scratching our heads in dismay at the unprofessional attitude that can exist in the workplace. Many of these stories have been published individually and now compiled for the reader. I hope that it provides a little humour and a little annoyance mixed together to bring about a cocktail of sense.

Editorial Reviews:


 

About The Author:


 

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I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

 

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The Success Answer 8 Wealth Habits of Financially Successful People

The Success Answer & 8 Wealth Habits of Financially Successful People by Ron Malhotra

 

About The Book:


 

Editorial Reviews:


 

About The Author:


Ron Malhotra AFP® PGrad. Bus. ADFS (FP) MBA AFA AChFP is an award-winning Financial Advisor, International Speaker, Advanced Mindset and Success Coach, Certified Leadership Trainer, Radio Host and a #1 Best-Selling Author.

Ron’s passion is to empower people, by delivering a comprehensive and leading success formula that is based on the most advanced psychology of success and proven fundamentals of wealth and prosperity.

Ron is achievement-obsessed and is an influential motivator, Ron has the unique ability to inspire and transform people’s thinking that is holding them back from achieving personal or financial success.

Ron is an experienced media interviewee and speaker and is available for speaking and presenting on any matters related to success principles, personal growth and wealth creation. Ron’s views are featured regularly in the media and have been published on ABC, Financial Review, CNN, Money Magazine Financial Observer, IFA (Independent Financial Adviser), Investing Daily, Fox News, Wallstreet Select and Small Business Trendsetters.

Ron is featured in Motivational Speakers Australia as a professional speaker. Ron with Joel Brown from Addicted2Success Ron with Joel Brown from Addicted2Success Ron is also a qualified and Award-Winning Financial Advisor and the founder and Managing Director of Maple Tree Wealth Management, a wealth management firm based in Melbourne Australia.

                            “What I want for myself I want for others” – Ron Malhotra

RON’S AREAS OF EXPERTISE

SUCCESS  |  MINDSET  |  WEALTH  |  LEADERSHIP

 

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I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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Race to Amazing: Your Fast Track to Sales Leadership

Race to Amazing: Your Fast Track to Sales Leadership by Krista S Moore, Review and Summary

 

About The Book:


The number one differentiator for companies that are slow to grow and those that are knocking the ball out of the park is… Effective Sales Leadership.

So often, salespeople are promoted to management prematurely. Small and midsize businesses may lack resources or talent to lead a sales team successfully. Large organizations face the daunting task of developing the next generation of millennial sales leaders.

There is an urgent need for companies to uplevel their sales leadership in order to innovate, create loyalty, strategically compete, and win new business against disruptive competitors. With Race to Amazing, you don’t need to waste time with lofty theories. Get on the fast track to sales success with a proven system that has been cultivated over 40 years.

Author Krista S. Moore has codified her winning approach through combining her personal experiences growing up in a small coal-mining town, leading sales for multimillion-dollar startups and Fortune 500 companies, and coaching successful sales leaders throughout the world.

Race to Amazing contains relatable stories, shared experiences, and practical applications to:
Gain clarity on your vision, your talents, and your why
•Create and lead a winning sales strategy
•Build an effective sales management system
•Create a motivating and inspiring leadership style
•Learn a “Coach Approach” to sales leadership

Race to Amazing will inspire you to be the best that you can be, have a positive impact on others, and get the business results you are looking for.

 

Editorial Reviews:


Krista S. Moore, President of K.Coaching Inc., is highly recognized as an inspirational speaker and results-oriented executive coach. In 2003 she followed her entrepreneurial spirit and founded K.Coaching, Inc., after twenty years of sales leadership positions within the office products industry. Moore combines her real-life business experiences, certified business coaching, and motivational style to help others achieve outstanding success in their lives and careers.

In 2016, Moore and her team launched The Sales Vault™, an online business building learning management system utilized by thousands of sales professionals to enhance their sales strategies, training, and leadership development.

Moore is the host of The Krista Moore Talk Show, and author of Race to Amazing: Your Fast Track to Sales Leadership. These are her “give backs” to help others continue to learn, develop, and grow into being the best that they can be.

Her forthcoming book, Your 10-Year-Old Self: The Powerful Process of Going Backwards to Move Forward In Your Life, guides you through a process of exploring childhood memories in order to better understand your hidden talents, who you are at your core, and what is missing in your life.

Moore lives in Raleigh, North Carolina, with her husband and business partner, Eddie. Together they have three daughters: Kelsey, Kara, and Karson, and granddaughter Kayleigh.  She enjoys yoga, hiking, entertaining family, and friends, playing golf, and igniting the potential in others!

 

About The Author:


Krista S. Moore After 20 years of Sales Leadership positions, Krista S. Moore is now the Founder and CEO of K.Coaching, Inc., a sales leadership coaching, consulting, and training organization. She is a sought-after Motivational Speaker, Author, Certified Business Coach, and host of The Krista Moore Talk Show.

In 2016, Krista launched the IDGrowth Sales Vault™, an online business building learning management system, utilized by thousands of sales professionals, to enhance their sales strategies, training, and leadership development.

Krista resides in Raleigh, North Carolina with her husband Eddie. Together they have three daughters, Kelsey, Kara, and Karson. She enjoys relaxing, yoga, entertaining family and friends, playing golf, and igniting the potential in others!

More about her: kristamooretalkshow.com

Review:


Appearance:
I have received the paperback of the book, good quality of paper and printing.

Content:
Race to Amazing 
is a Sales Leadership guide, Resource and training material in which the Author incorporated the storytelling (some chapters) and questioning (Collaborating) methods of teaching and writing.

She began with an introduction, how being a-know-it-all especially as a leader or business owner will hurt you and this book, Race to Amazing is about the growth if you’re open to learn and develop your strengths within.

The author is coming from an area and neighborhood with no exposure to the world of sales or business management. she explained how her father by listening to Jim Rohn’s motivational cassette tapes has made a significant impact on her life and who she is today.

Improving the relationship between managers and employees is the first thing that will pop up in your mind by reading the first chapter. no matter if you’re the owner or the manager of a small business or already running a company, generating $18 M in revenue, you need to identify those set-backs by asking questions, set priorities or reviewing your business culture in order to grow more revenue.

In the second chapter, the author has “Focused on Yourself” by offering some in-book and online tools (questionnaire) trying to teach how, to know ourselves, prompt our memory, emphasizing on goal setting and realizing how the core value influence the daily decision making.

Download a full reflections questionnaire offered by the author at www.your10yearoldself.com

In this chapter, the author is asking the CEOs or LEADERs to be flexible (Awareness) to change as they could be one the main problems that hold the company back from success in Race to Amazing.

Some of the stories (Examples) in each chapter although are real and practical, but I think the failure to clarify how she has discovered the on-going problem in her client’s companies and not mentioning the time period of success after applying her strategies, is noticeable, although she has successfully covered the way she accomplished the result that the clients needed in a training way, by using some tools such as SWOT Analysis, collecting valid info by attending a meeting just with employees, realizing the gap between leadership and employees, etc.

In “LifeLine Example” after defining and walking the audience through the benefits, the author offers another questionnaire in order to draw the graph to identify the current habits and leadership style.

By reading Race to Amazing book, and facing phrases like Manager or Leader this question will pop up in mind that what is the difference between those two, or why it matters to identify our leadership style? In chapter four, The author in a unique way by simple examples and a comparison activity introduced two different leadership styles and broke down each, into New Generation and Old-School.

Next, The explanation of the impact of each style on the company, how to identify them, and the most important what their employees expecting from leaders is a great section for leaders to have a better communication with their team.

The Author in several examples is blaming CEOs or LEADERs of not having “Awareness” and being the main hurdle in Race to Amazing that caused the company stopped of growing more revenue or not succeeding. that said again, the author is asking leaders to take responsibilities of their failures, seek advice and communicate inside.

One of my favorite chapter in this book is chapter seven, where the author is asking Sales Leaders to take a big picture and break it down into easily implementable actions, that continues with go-to-market strategy and the teaching of CPR Model that she described it as a CPR breath life saving to any businesses. She also broke down this model into the different sections of Defenition, Comparison of each area, Where to Apply and take Action.

This book contains 14 chapters, written in a very easy language, realistic examples, useful In-Book, and online Assessment to identify your strengths and weaknesses, influence yourself and having a closer relationship with your employees, this is also a perfect source of Leadership Self-Study Workbook which I highly recommend to whoever wants to be a greater Leader in their professional life.

In the end, I’d like to thank the author Krista S. Moore for giving me the honor of reviewing her newly published book and sending a thank you card in exchange for my honest and unbiased review.

 

Did You Know: (Book Articles)


 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

The Decision Maker’s Handbook to Data Science By Stylianos Kampakis

The Decision Maker’s Handbook to Data Science: A guide for non-technical executives, managers and founders By Stylianos Kampakis Ph.D.

 

About The Book:


The Decision Maker’s Handbook to Data Science By Stylianos Kampakis.

Have you ever felt confused by terms such as “data science” and “big data“? What is really the difference between AI and machine learning? How can you hire a good data scientist and how do you build a data-driven organisation? Have you ever thought you’d like to use data-science, but you don’t know where to start?

The Decision Maker’s Handbook to Data Science was written specifically for you. It covers all the topics that a non-technical decision maker needs to know if they are to use data science within their organisation.

Driven by the author’s 10+ years of experience, the book’s aim is to demystify the jargon and offer answers to all the most common problems and questions that decision makers face when dealing with data. Topics include:

1) Explaining data science. Demystifying the differences between AImachine learning and statistics.

2) Data management best practices.

3) How to think like a data scientist, without being one.

4) How to hire and manage data scientists.

5) How to setup the right culture in an organisation, in order to make it data-centric.

6) Case studies and examples based on real scenarios.

Data sciencemachine learning and artificial intelligence are amongst the main drivers of the technological revolution we are experiencing. If you are planning to collect and use data within your company, then the Decision Maker’s Handbook to Data Science will help you avoid the most common mistakes and pitfalls, and make the most out of your data.

Editorial Reviews:


About The Author:


Dr. Stylianos (Stelios) Kampakis Dr. Stylianos (Stelios) Kampakis is a data scientist who is living and working in London, UK. He holds a Ph.D. in Computer Science from University College London, as well as an MSc in Informatics from the University of Edinburgh. He also holds degrees in Statistics, Cognitive Psychology, Economics, and Intelligent Systems.

He is a member of the Royal Statistical Society and an honorary research fellow in the UCL Centre for Blockchain Technologies1. He has many years of academic and industrial experience in all fields of data science: statistical modeling, machine learning, classic AI, optimization and more. Stylianos’ academic experience ranges across various domains.

Stelios is one of the foremost experts in the area of sports analytics, having done his Ph.D. in the use of machine learning for predicting football injuries. He has also done work in the area of neural networks, computational neuroscience, and cognitive science. He is also doing research in blockchain and more specifically in the area of tokenomics, where he studies topics such as the best mechanisms for handling volatility in token economies and evaluating Initial Coin Offerings (ICOs).

In terms of industrial experience, Stylianos has worked on a wide range of problems. Some examples include using deep learning to analyze data from mobile sensors and radar devices, to recommender systems, to natural language processing for social media data. He has also done work in the areas of econometrics, Bayesian modeling, forecasting, and research design.

He also has lots of experience in consulting for startups, having worked with companies that have raised millions in funding. Stylianos is also very active in the area of data science education. He the founder of The Tesseract Academy2, a company whose mission is to help decision makers understand deep technical topics such as machine learning and blockchain.

Stelios is also teaching “Social Media Analytics”, and “Quantitative Methods and Statistics with R” in the Cyprus International Institute of Management3. Finally, he often writes about data science, machine learning, blockchain and other topics on his personal blog The Data Scientist4. http://tesseract.academy

 

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Did You Know: (Book Articles)


CORE FIELDS OF DATA SCIENCE

Data science has three core fields, namely artificial intelligence, machine learning, and statistics.

Artificial Intelligence is all about replicating human brain function in a machine. The primary functions that AI should perform are logical reasoning, self-correction, and learning. While it has a wide range of applications, it is also a highly complicated technology because to make machines smart, a lot of data and computing power is required.

Machine learning refers to a computer’s ability to learn and improve beyond the scope of its programming. Thus, it relies on creating algorithms that are capable of learning from the data they are given. They are also designed to garner insights and then make forecasts regarding data they haven’t previously analyzed.

There are three approaches to machine learning, namely supervised, unsupervised and reinforcement learning, plus some sub-fields (such as semi-supervised learning). Here, we will be talking only about supervised and unsupervised learning, since this is what is mainly used in business.

Let’s say you want to sort all your photographs based on content.

In supervised learning, you would provide the computer with labeled examples. So, you’d give it a picture of a dog and label it animal. Then you’d feed it a picture of a person and label it human. The machine will then sort all the remaining pictures.

In unsupervised learning, you’d just give the machine all the photos and let it understand the different characteristics and organize your photos.

In reinforcement learning, the machine learns based on errors and rewards. Thus, the machine analyzes its actions and their results.

Statistics is an essential tool in the arsenal of any data scientist because it helps to develop and study methods to collect, analyze, interpret, and present data. The numerous methodologies it uses enable data scientists to:

– Design experiments and interpret results to improve product decision-making
– Build signal-predicting models
– Transform data into insights
– Understand engagement, conversions, retention, leads and more
– Make intelligent estimations
– Use data to tell the story

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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Knowledge

Growth IQ Book By Tiffani Bova Review and Summary

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Busines

 

About The Book:


Growth IQ Book By Tiffani Bova Review and Summary. Get Smarter About the Choices that Will Make or Break Your Busines. 

DO YOU KNOW THE BEST WAY TO DRIVE YOUR COMPANY’S GROWTH? IF NOT, IT’S TIME TO BOOST YOUR GROWTH IQ.

Trying to find the one right move that will improve your business’s performance can feel overwhelming. But, as you’ll discover in Growth IQ, there are just ten simple–but easily misunderstood–paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she’s presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.

Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities–and pitfalls–of each of the ten growth paths, how they work together, and how they apply to business today.

 

Editorial Reviews:


“A worthy successor to Michael Porter, Bova’s book is that rare gift: it opens doors for new ideas and new actions.
No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.”

SETH GODIN, Author Of Linchpin

“Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people.”

ARIANNA HUFFINGTON, Founder & CEO Of Thrive Global, Founder Of Huffington Post

“We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smartbook, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies.
You’ve got a choice: Tread the old paths or follow Bova into the future.”

DANIEL H. PINK, Author Of When And Drive

“Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business.”

MARTIN LINDSTROM, Author Of Buyology And Small Data

“Look, I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and valuable superstructure. And it’s well written. Those things are great, but no the basis for my love affair. The love comes from Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories–from Starbucks and McDonald’s to Under Armour and Red Bull. If these stories don’t inspire you and add a ton to your stockpile of personal intellectual capital, I don’t know what will. Bravo Tiffani Bova!”

TOM PETERS, Author Of In Search Of Excellence

“Whether you’re planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence…and results. Our love affair with comfort zones can be our downfall;

Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted–and therefore uncertain–territory. With her guidance, we discover that the uncertainty need not be so daunting–through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone’s GROWTH IQ.”

WHITNEY JOHNSON, Thinkers50 Management Thinker, Author Of Disrupt Yourself

“This book captures the essence of how to consistently grow an enterprise through relentless customer focus… Tiffani Bova is the quintessential storyteller… leading us through a framework that gives structure to our growth strategy. As a founder some of these things are innate… but this book is a valuable tool to inspire my leaders throughout each of our businesses.

It made me giggle too, I remember my CFO asking (as we hit our growth stride)… “what is it that worked?” The answer, of course, is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives – combined they deliver double-digit growth annually. Thanks, Tiffani for writing this down… a guidebook for all leaders to inspire those around them.”

NAOMI SIMSON, Shark – Shark Tank Australia, Founder Of RedBalloon, Cofounder Of Big Red Group

“Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world’s top brands to light a path to growth in this era of rapid digital transformation.”

KEITH BLOCK, Vice Chairman, President, And COO, Salesforce

 

About The Author:


Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world’s leading IT research and advisory firm as a distinguished analyst and research fellow.

Her cutting-edge insights have helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. This is her first book.

 

Review:


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Did You Know: (Book Articles)


 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

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Knowledge

The Marketing Book 2019 Edition by Jason McDonald Ph.D.

The Marketing Book 2019 Edition by Jason McDonald Ph.D. a Marketing Plan for Your Business Made Easy via Think / Do / Measure

 

About The Book:


MARKETING MADE EASY – Step by Step to a Marketing Plan for Your Business!

2019 Updated Edition

Welcome to The Marketing Book, 2019 edition! My name is Jason McDonald, and I’m excited to be your guide to the fun-filled and enriching task of business marketing.

This is a book about better thinking, better doing, and better measuring when it comes to marketing your business. This book will lead you step-by-step to a practical marketing plan for your business, both online and off.

This book teaches the think/ do/measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time.

Throughout the book, we’ll use the example of Jason’s Cat Boarding Emporium (JCBE), a fictitious business in San Francisco, California, that boards cats for people who are leaving the city on vacation, and also offers cat grooming services as well as cat toys and paraphernalia for purchase online. As the pretend marketing manager of JCBE, we’ll brainstorm ways to better market our products and services to affluent, busy San Franciscans who want to get out of town and have a place to stash the cat.

With the framework of think/ do/measure in your head, and with the miracle of the Internet at your fingertips, you can dive deeper into any marketing task and become a better marketer. “Once you know the question,”

A practical marketing book by Jason McDonald of Stanford Continuing Studies

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It’s goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing.

Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into –

THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BY STEP:

  1. Define what you sell, that they want.
  2. Build your brand.
  3. Make yourself easy-to-find.
  4. Create compelling content.
  5. Think and deploy; that is, promote your brand across digital and non-digital channels.

One of the Best Marketing Books of 2018 for Beginners and Experts Alike

  • Jason McDonald – written by a successful practitioner of digital marketing. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
  • Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
  • An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step.
  • Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call. Mention ‘the Marketing Book.’

 

Contents

Introduction

I. DEFINE WHAT YOU SELL, THAT THEY WANT

1. What You Have, That They Want
2. Market Research or Marketing Research?
3. The Product / Service Matrix
4. B2B B2G B2C
5. Buyer Personas
6. Positioning: Find Your Niche
7. Twaggle: Your BVP as Blueprint

II. BUILD YOUR BRAND

8. Brand Identity, Branding, & Brand Equity
9. Promote It: The Marketing Mix, the Promotion Mix
10. The Customer Strikes Back: Reputation Management
11. Twaggle: Branding along the Customer Journey

III. MAKE YOURSELF EASY TO FIND

12. The Five Discovery Paths
13. Search: Can They Find You?
14. Review / Trust: Do They Trust You?
15. eWOM / Share / Influencers: Will They Talk About You?
16. Interrupt / Advertise: This Could be Annoying (& Might Just Work)
17. Browse: The Power of Next To
18. Twaggle: Discover Your Discovery Paths

IV. CREATE COMPELLING CONTENT

19. What is Content Marketing?
20. Persuade into the Predictably Irrational
21. Content along the Discovery Paths
22. The Medium is the Message
23. Twaggle: the Twaggle of Content

V. THINK AND DEPLOY

24. Search Engines: SEO and AdWords
25. Understanding Social Media Marketing
26. Remarketing: Hello, Hello, Hello Advertising
27. Word of Mouth, eWOM, and Influencer Marketing
28. Email Marketing: the Rodney Dangerfield of Digital
29. Personal Selling – Real to Digital & Back Again
30. Tradition: Traditional Media & The Digital Reality
31. Twaggle: Fish Where the Fish Are

What is TWAGGLE? (a key concept of the new book by Jason McDonald)

with Twaggle: Build a Marketing Plan that Works

 

Editorial Reviews:


Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and incorporate training across these United States.

His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

 

About The Author:


Biography Jason McDonald

We have a mission: to make online marketing (SEO | SOCIAL MEDIA | ADWORDS ) easy and fun! We provide:

Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and incorporate training across the United States.

His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

SEO | SOCIAL MEDIA MARKETING | ADWORDS

I write books on SEO, books on social media marketing, and books on AdWords. My most popular book is an SEO 2018 book entitled, ‘SEO Fitness Workbook 2018.’ My second book, the ‘Social Media Marketing Workbook‘ overviews social media marketing 2018, including Facebook marketing (Facebook for business), Twitter marketing, LinkedIn marketing, Yelp for business, etc. I have a forthcoming book on Job Search and Career Building in the Internet age, and I really need to update my books on Google AdWords, ‘AdWords Gotchas.’ Never enough time!

MY PASSION – 
My passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.

QUESTIONS / FEEDBACK – 
Reach out to me by simply Googling ‘Jason McDonald’ or call me at 415-655-1071. I’m always eager for questions!

KEYWORDS – 
Keywords: SEO books, social media books, SEO 2018, social media marketing 2018.
Jason McDonald, SEO Expert / Consulting – San Francisco, California – jasonmcdonald.org

 

 

Review:


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Did You Know: (Book Articles)


 

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

Minimalize to Maximize Your Happiness: Cut the Crap

Minimalize to Maximize Your Happiness: Cut the Crap By Jake B. Melton

 

About The Book:


Minimalize to Maximize Your Happiness: Cut the Crap, provides you with ways to alter your life and business by finding added happiness through applying principles of minimalism and simplicity. Learn how to attain more purpose, success and time in your life by getting rid of toxic relationships, mental clutter, and things that keep you from finding peace and joy in your life. Learn how to “cut the crap” and live a life that propels you forward.

Cut the crap, from your life that is holding you back, whether it’s relationships, possessions, processes, attitudes, or thoughts. Whether you are simply looking to find peace in a demanding world or you are growing a business, these ideas and principles will help you achieve added happiness and clarity in your life.

Get a Quick Glimpse!

Here’s part of the introduction:

“Growing up I was always drawn to organization, simplicity, cleanliness, and order. I always sifted through my possessions and got rid of things I didn’t need or want anymore. As I got older, I recognized my own self-made, minimalistic tendencies in my design, my nature,  my mentality, and my style.

When this modern movement became more popular over recent years—especially after documentaries and other written works had been published around the idea of minimalism—I  realized I had already been living along the lines of a minimalist for much of my life.  When minimalism became more widespread, it didn’t seem like anything foreign to me. It certainly wasn’t something that seemed very far “out there.” It always seemed right. So for me, it came first nature. It wasn’t a question of whether or not it would benefit my lifestyle, because I was already experiencing the benefits.

What I learned from the very beginning after taking on the label of living a “minimalist” lifestyle, was that minimalism is not an overnight decision—it is a journey. It takes time to understand its purpose and to be able to apply its principles to one’s life. It takes a conscious effort to see it unfold and benefit your reality.

Minimalism not only improves your physical atmosphere, but it truly does impact your mental and emotional atmospheres as well. Becoming a minimalist can mentally and emotionally help you live a happier, more harmonious life. It can help you clarify your goals, vision, focus, and improve levels of gratitude. Minimalist principles should be applied to physical space, but must also be applied to the emotional, spiritual, and mental spaces.

As a public speaker, author, and coach, I have seen far too many people that suffer at the hand of stress, anxiety, fear, worry, depression, anger, bitterness, and hopelessness. Those effects have also weighed on my mind at some points and have taken over a large portion of my life at times. This is where I realized there was more to minimalism than just the physical aspect, there was a much larger emotional and mental side.

I needed to minimize those negative feelings and attitudes, settle my emotional state of my mind. After years of living and applying minimalism both physically and emotionally, and seeing its positive effects, I knew I had to share what I’ve learned with others.

I took a look at everything I was doing and recognized that minimalism has changed my life and it can do the same for those who aren’t already practicing it. I want to share with others that which has made a significant impact in every realm of my life. Whether someone is missing something in their lives, are in need of an extra boost, or need answers to their own deep-rooted questions, minimalism can be a path of change for them.

I have gathered my experiences, lessons, ideas, expertise, and combined them into a program that can help business owners and every-day human beings find greater fulfillment in their lives, and find that happiness, success, time, and purpose are top priorities on the lists of most important things to people.

Also, help others apply minimalism to the most vital and burdensome aspects of their lives. Being a consultant and change leader in the business world, I recognize an opening for me to help business owners and entrepreneurs “minimalize their businesses.”

I have given every ounce of energy and every piece of knowledge that I have in helping others minimalize their lives and businesses. I coach and support them as they apply minimalism and change principles that will help them find increased success and peace of mind.

So, here we are now. This book will stand as a guide for you (as the first milestone in my “Minimalize Your Life and Minimalize Your Business” program), to use and apply to your everyday life and business.

Though this book is simple in nature, my hope is that you will find nuggets of knowledge, sparks of insight, and perhaps find ways you can achieve greater happiness and fulfillment in your life that you haven’t quite thought of before.

This book will enable you to see improvement in your relationships and your families. You will see your business grow in ways you didn’t think was possible, based on simple ideas and principles. It’s nothing too detailed or abstract and I did that so that it can remain applicable to anyone at any point in their life.”

 

Editorial Reviews:


“I’ve just finished reading for the second time “Minimalize to Maximize Your Happiness: Cut the Crap” by Jake. A very pleasant reading, a wise view on growing in business and personal life. Personally, I am quite good at getting rid of toxic relationships at work but I had not realized how much “material things” were clogging up my life… until I read Jake’s book. I’m ready now to start cutting the material crap. Thank you, Jake!”

Ivette Javet: Quantitative Research Consultant

“I’ve just finished reading ‘Cut The Crap’ by Jake Melton. What a fantastic, straight talking, no holds barred, honest read. I loved that it was short, punchy and to the point.
This book ‘cut out all the crap’ reinforces the importance of how much more you can grow if you ‘cut the crap’ out of everything in your life that doesn’t serve you. It’s so simple, yet we over complicate it.

I would recommend this quick, yet impactful read to anyone. It’s definitely going to be my ‘go to handbook’ when I need a gentle reminder to ‘CUT THE CRAP’ “

Jill Ritchie: Scottish Life Success Coach

“I wanted to recommend Jake’s book: Minimalize to Maximize Your Happiness. The author shares some wonderful ideas to cut the crap out of your life. Jake gives great tips to maximize your effectiveness in your family, relationships, at home, and at work. The ideas will stimulate your thinking to take action on ways to simplify your life. Quick and easy read! Pick up a copy and read it today!”

Coach Jim Johnson: Motivational Speaker, Author, Autism Advocate

“Jake Melton has a powerful message that everyone needs to hear. In his book “Minimalize to Maximize Your Happiness: Cut the Crap”, Jake cuts through all the ‘noise’ that surrounds us and gets right to the core of what really matters.
Jake communicates from the heart in a way that truly resonates, taking us on a journey of how to simplify and refocus holistically – mentally, spiritually, emotionally and physically. In doing so we can connect back to our values, find a sense of purpose and live a life full of joy and gratitude.”

Roseanna Saluni: Organizational Dev, Human Potential Coach

“I so highly recommend Jake’s book Minimalize to Maximize Your Happiness “Cut The Crap”
It was a very easy read which I loved. But it also really made me think. I thought organizing was important, well it is much more than that. Jake talks about cutting the crap out of every aspect of life.
Something I had never thought of. He talks about how when people come over you take all your crap and throw it in a closet and them when they leave you to put the crap right back and don’t get rid of it. I know I can’t be the only one guilty of that!”

Caren Cooper: Wellness Consultant and Influencer

 

About The Author:


Jake B. Melton is a millennial speaker and change author, minimalist, and modern workforce expert. During his minimalist journey, Jake has learned how to focus his business, focus his clients’ businesses, and help others improve their lives by ridding the things that aren’t helping them progress.

He lives to help others find peace, happiness, and purpose by applying the principles of minimalism, simplicity, focus, and essentialism. Jake provides keynotes and workshops based on his change program, “Minimalize Your Life and Business.” He also provides one-on-one coaching to those in need of minimalizing and focusing their businesses and personal lives.

Be sure to contact or book Jake if you are in need of a speaker and consultant to actually help you make a positive change in your life and/or business to increase happiness and profits. He currently resides in Dallas, TX with his beautiful wife and two children.

JAKE’S MISSION TO HELP YOU AND YOUR BUSINESS: “MINIMALIZE TO MAXIMIZE YOUR PROFIT, TIME, PURPOSE, AND SUCCESS.” He wants to help you clear the clutter in your life and business, streamline processes, CUT THE CRAP in the workplace, and help you make MORE money with LESS resources.

His goal is to challenge his audiences by helping them embrace change, let go of the unnecessary, and inspire forward focus and progression. Visit jakebmelton.com to book him as your keynote speaker, schedule a one-on-one “minimalize your life or business” session, or book your next change seminar or workshop. More products and books will be coming your way!

Jake Melton is a minimalist with valuable expertise in simplicity, essentialism, and minimalism and how you can apply principles of these philosophies and LEVEL UP. Jake has crafted a program based on applying principles of minimalism and simplicity to one’s personal life and to the business world. His populating #CutTheCrap helps people find added happiness and success in their lives by cutting the crap that holds them back.

Jake is a motivational change speaker and simplicity author. He is Founder of The J.B. Melton Group, LLC.

Jake delivers special insight to ridding the unnecessary, negative, unused processes of your life and business to help you make MORE money with fewer resources. As he speaks to your audience, he helps business owners and human beings alike, find peace, reduce stress, increase organizational effectiveness, and embrace change in a demanding universe. He empowers people to minimalize and simplify their lives and find greater purpose and fulfillment in their businesses, families, teams, etc.

Jake finds joy in his family, kids’ successes, barbecue, theater, crime history and profiling, antiques, sports, the Los Angeles Lakers, and reading on the beach with a nice, cold glass of Diet Coke.

The author currently resides with his wife and two kids in Dallas, TX.

Get a signed copy!

 

Review:


Appearance:
A notebook size book which means easy to carry, and light. poor quality of printing (in some pages), especially at the end of the book, some pages are Off-Center. I liked the simple and minimalist cover design.

Content:
Minimalize to Maximize Your Happiness 
Book is written in an inspiring way of teaching a lifestyle which represents of simplicity and having less stress about unnecessities in life or losing what you have collected as a luxury.

The concept of minimalism is more about being intentional on what you bring into your life which allows you to get rid of relationships which are unhealthy, and get rid of stuff and clutter that you don’t need in your life.

The author began with the definition (in his opinion) of the title of the book, which helped to understand his point of view better, then explained the misconception of minimalism to help the audience to better understand its true intent and purpose before deciding whether or not it’s the right journey for them.

This book is the autobiography and the lifestyle of the author as he explained he grow up with it and he claims its the reason for his happiness in personal life and success in business.

This book contains 6 sections of Cut the Crap in Your Life, Business, Relationships, Material Crap, Home, and Workplace. in each section, the author is trying to teach, how to identify, what is holding you back from happiness and success, with making examples of our everyday lives, asking you to cut those craps to find the freedom.

In the second section, the author is explaining how he was able to help businesses to find those craps and helped them to identify important tasks and focus on priorities which bring more value to their business. the result was, it freed them up from the time, effort, and possible expenses of having too many tasks.

The third section of the book, Cut the Crap in Your Relationships, as author defines this crap “as toxic to our blood” he teaches you how to identify this type of crap (poison) in your personal life and asks you to get rid of it since you are wasting your time and energy on something that would never make you happy.

(I am so thankful because I cut this crap many years ago in my life when I identified those craps in my relationship or friendship with people who had nothing to do with my happiness but they were causing me trouble and holding me back from being a successful entrepreneur.)

The other interesting section of the book is Cut the Crap in Your Workplace, I am %100 agree with the author by saying, many of us spend more time at work then we do at home, with some metrics, he explained how complicated a workplace could be especially from poor relationships, ineffective processes, misunderstanding, lack of respect, jealousy, selfishness, and we must be willing to cut out the things that cause work-related stress, toxic cultures, and unsafe work environments.

There’s a question: Is your boss making your life miserable? if yes, The author answer is: ask for help. Your boss might even be impressed with that and improves your relationship, or you might need to recognize what is going on, or getting a job somewhere else to start experiencing the happiness you deserve. don’t put up with it if you can’t solve this issue, then cut the crap.

As you have read above the author is a coach and business owner, he stayed professional and never used his book as a commercial material to advertise his services to the audience, although he made examples of problem-solving of the minimalizing method to his clients, which I found useful but not enough. I really hope in the next edition (if any) the author makes more examples of different situations and problems which minimalizing way as a simple method, could be the resolution for the problem solvingcutting the crap, facing happiness and way to success.

In the end, I’d like to thank Jake B Melton the author of the book, for giving the honor of reviewing his first book to me by providing the paperback and PDF version of the book in exchange for honest feedback.

to know more about him visit: jakebmelton.com

 

Did You Know: (Book Articles)


What is Minimalism, Then?

Minimalism is practiced by an individual human being. It is the responsibility of each person practicing minimalism to judge whether or not things, people, processes, attitudes, or actions are helping them achieve higher levels of happiness and success. If it helps you find freedom from guilt, negativity, stress, depression, and toxicity, then you are on your way to living a minimalistic lifestyle.

Yes, parts of minimalism are about getting rid of tangible things that occupy physical space, but it’s much deeper than just that. I will help empower you by identifying aspects of your life that you can cut out to find added harmony, joy, peace and happiness.

 

It’s human nature to seek after happiness.

We live our lives making everyday decisions that either add or subtract from our own level of happiness. As you read through this book, I want you to constantly consider this;
“What are you doing in your life to add to your happiness?” Likewise,
“What are you doing or not doing that may be taking away your potential happiness?”
Determine what crap you need to cut to eliminate whatever it is that isn’t supporting you in your journey to experiencing happiness.

 

I have always believed that a bad relationship is as toxic to our blood as injecting it with poison. Whether we think it or not, the emotional consequences our minds and bodies receive from dangerous, negative relationships can damage us just as badly as poison affects our physical bodies. Our mental and emotional well-being not only affects our relationship with depression, anger, resentment, guilt, and bitterness but like real poison, it affects our physical state as well.

…I did realize that many of those relationships I was trying so hard to maintain and correct were hugely affecting my mental, emotional, and physical health. I was adding fuel to my own fire. I was paying for a storage unit to store “crap” in my life. I was investing my time, hoping I’d eventually get some form of friendship in return, only to find out I wouldn’t.

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

Summary and Analysis of Factfulness by Hans Rosling

Summary and Analysis of Factfulness by Hans Rosling & Nosco Publishing

 

About The Book:


Now a #1 New Release on Amazon

Hal Elrod’s #1 New York Times Bestseller “Factfulness: Ten Reasons We’re Wrong About the World”.

WHY BUY THIS BOOK:

    • Save time by reading this summary
    • Save money by buying this summary
    • Gain more in-depth knowledge

ABOUT THE ORIGINAL BOOK:

“One of the most important books I’ve ever read?an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can.

But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” ?Melinda Gates Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

 

SECTIONS INCLUDED:

BOOK SUMMARY OVERVIEW

CHAPTER BY CHAPTER ANALYSIS

BACKGROUND INFORMATION ABOUT THE BOOKBACKGROUND INFORMATION ABOUT THE AUTHORS

  • TRIVIA QUESTIONS
  • CONCLUSION
  • And much much more…

Take action and purchase this book today for only $6.98!

PLEASE NOTE:

     This is an unofficial companion book to Hans Rosling’s popular novel “Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think” – it is meant to enhance your reading experience and it is not the original book.

Editorial Reviews:


 

About The Author:


Read | Learn | Grow

Nosco Publishing offers an in-depth look into some of the most popular novels by your favorite authors so you can appreciate the original books even more!

Hans Rosling was a medical doctor, professor of international health and renowned public educator. He was an adviser to the World Health Organization and UNICEF and co-founded Médecins sans Frontières in Sweden and the Gapminder Foundation. His TED talks have been viewed more than 35 million times, and he was listed as one of Time Magazine’s 100 most influential people in the world. Hans died in 2017, having devoted the last years of his life to writing Factfulness.

Ola Rosling and Anna Rosling Rönnlund, Hans’s son and daughter-in-law, were co-founders of the Gapminder Foundation, and Ola its director from 2005 to 2007 and from 2010 to the present day. After Google acquired the bubble-chart tool called Trendalyzer, invented and designed by Anna and Ola, Ola became head of Google’s Public Data Team and Anna the team’s senior user experience (UX) designer. They have both received international awards for their work.

 

Review:


Appearance:

Content:

 

Did You Know: (Book Articles)


 

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

 

Categories
Knowledge

The Chameleon Book by Merrick Rosenberg, Review

The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does by Merrick Rosenberg, Review

About The Book:


The Chameleon Book by Merrick Rosenberg, Imagine what it would be like to understand the actions and motivations of others – and to know how to apply such knowledge to be a more effective leader, teacher, coach, or salesperson – or even a better partner, or parent.

The Chameleon, by Merrick Rosenberg, a fun, easy-to-understand read, teaches powerful lessons about gaining deeper self-awareness, maximizing personal strengths, and empowering others around you.

In The Chameleon, Merrick Rosenberg teaches powerful lessons about the most interesting topic of all – you! The Chameleon contains 22 fables based on the DISC styles represented as the Eagle, Parrot, Dove, and Owl he introduced in Taking Flight!. Guided by an all-knowing chameleon, the characters gain meaningful insights into understanding themselves and others.

The Introduction fable provides an overview of the four DISC styles. The next 20 fables follow the birds through a one-year period with five fables set in each season. Each of these fables includes a Chameleon Wisdom section that expands on the fable’s lessons and provides practical applications and scenarios for living the story’s morale in one’s life.

These deeper insights include examples of how to employ the DISC styles to increase effectiveness at work, deepen personal relationships, parent with compassion, and generally, live a more fulfilling life. The Chameleon teaches skills for understanding others, capitalizing on personal strengths, cultivating joy, and achieving success.

The Epilogue pulls together the insights about the four DISC styles and sets the stage for more stories about the beloved characters.

 

Editorial Reviews:


The lessons in this engaging book pack a powerful punch. With Rosenberg’s remarkably perceptive insights, we can finally understand the particular forces that drive our behavior and interact with others more successfully than ever!
– Marshall Goldsmith, author of the New York Times and Wallstreet Journal #1 Best Seller, Triggers

Rosenberg is a master storyteller who shows us how to mindfully create positive interactions through a delightful series of fables. This book will help you unlock your greatest potential and bring happiness into your life.
– Shawn Achor, author of The Happiness Advantage

The Chameleon breathes life into the DISC behavioral styles by giving your characters and stories that you will see yourself in. More importantly, it provides wisdom that you will hold onto, internalize and implement more than you ever could with your DISC profile alone.
– Mark Goulston, author “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone

This book is filled with practical ways to build strong relationships and winning teams. Merrick Rosenberg has shown he’s not just a great speaker, he’s a great writer as well.
– Ron Jaworski, ESPN Analyst

Some will remember the fables; others will remember the lessons. But everyone will feel the impact of these powerful truths that can transform even the most challenging relationships. Every boss, every parent, every coach, every friend – read this!
-Michael Wilkinson, author of “The Secrets of Facilitation”

Through a series of cleverly written and relatable fables, The Chameleon brilliantly conveys the complexities and deepest truths of what it means to be human – living an authentic life, honoring and embracing the differences in others, and staying true to who we are yet learning how to adapt and change. Rosenberg masterfully combines his gift for storytelling with the depth of who he is as a teacher, business consultant and expert in human behavior.
-Patricia Leuchten, President and CEO, The Avoca Group

Merrick Rosenberg’s collection of fables share timeless principles that challenge the way you think and act. The Chameleon is thought-provoking and transformational. This book should be required reading for anyone who pursues happiness and prosperity.
-Vince Stango, Chief Operating Officer, National Constitution Center

The Chameleon provides great insight into how to build prosperous relationships in business and in life. It will open your eyes to understanding different personalities and why it’s important to treat others like they need to be treated vs. how you want to be treated.
-Paul Muse, President, and Chief Executive Officer, 1st Advantage Federal Credit Union

If it’s true that the most self-aware people are the most successful, those who read The Chameleon are destined for greatness. Rosenberg firmly establishes himself as a thought leader as he makes learning about yourself easy and enjoyable.
-Sue Schick, Chief Growth Officer, UnitedHealthcare

The chameleon wisdom contained in this book should serve as a valuable addition to any educator’s collection – a true gem for teachers to understand themselves, their students and the dynamics in the classroom. Rosenberg captures the essence of how and why people get along and how they can create harmony, not just in school, but in any setting.
-Salvatore J. Illuzzi, Ph.D., Superintendent of Schools, Cinnaminson Township Public Schools

This book provides practical wisdom through captivating storytelling that is applicable and influential throughout the many aspects of your life. The Chameleon provides a deep understanding of how the styles interact and how to get the most out of working together to fulfill your mission. Merrick’s books continue to make me a better CEO, husband, and parent.
-Kevin Havens, CEO, Allied Health Media

 

About The Author:


Merrick Rosenberg co-founded Team Builders Plus in 1991 and is the co-author of Taking Flight!, a book about the DISC behavioral styles. In addition to being an entrepreneur and author, Merrick is an experienced speaker and facilitator who has led sessions such as this throughout the US and around the world.

He received his MBA from Drexel University who recently selected him as the Alumni Entrepreneur of the Year. Under Merrick’s leadership, his company, Team Builders Plus, has been recognized as the New Jersey Business of the Year and named one of the Fastest Growing Companies and Best Places to Work in the Philadelphia area.

Merrick has worked with more than half of the Fortune 100 companies and some of his clients include: AAA, Aramark, Bank of America, Blue Cross Blue Shield, Campbell Soup Company, Chase, Colgate Palmolive Comcast, D&B, ExxonMobil, Ford Motor Company, General Electric, GlaxoSmithKline, Hewlett-Packard Company, InterContinental Hotels Group, Johnson & Johnson, L’Oreal, Lockheed Martin, Lufthansa, Nabisco, National Institute of Health, NBCUniversal, Nestle Purina, Novartis, PECO Energy, Pepsi, Philadelphia Eagles, Reliance Standard Life, Temple University, UnitedHealthcare, Verizon and all four major branches of the US armed forces.

 

Review:


Appearance: I’ve received the paperback book, I like the cover design as it represents the type of the book (storytelling) and 4 main characters. good quality of paper and printing.

Content: The Chameleon book is a storytelling method of teaching format incorporating the use of fables, about “4 personality styles” that each one of us either is the exact match of one style or a combination of styles in different situations, the author has successfully used The Art of Storytelling in a unique way of introducing these styles by choosing identical 4 main characters who represent one style of DISC theory.

In DISC theory, you’ll learn how to improve communication, less misunderstanding, less conflict, effective business strategy, more cooperation, more productivity at workplace among employees, and a better relationship at home.

The author used 4 birds to make DISC style easier to understand for the audience, by telling the stories of different events simplified the techniques of identifying who has the D-DOMINANT, I-INTERACTING, S-SUPPORTIVE or the C-CONSCIENTIOUS characteristics.

As the author mentioned the first step to better understanding of these important styles is to know yourself first, by understanding your style, you’d be able to recognize others styles better and faster and you’ll be able to make a stronger connection (in personal life) or team collaboration (in professional life) with them.

The Chameleon character in this book is to show the unique flexibility of the chameleon to an important lesson: Treat others how they need to be treated not how we want to be treated.

This book contains 4 seasons, in each season the author explains events such as natural disaster, travel, etc.. and explains how a person with specific personality style could be effective and act as a leader to lead others or could be a good fit in other areas.

All sections in this book are equal and truly interesting, but as a business-related book, I found it a little long especially because the major audiences of this book are business professionals, employers, and managers who have limited time. at the end of each fable, the author has a wrap-up (Chameleon Wisdom) to bring the fable into the reality of our lives in a nutshell along with useful tips.

I recommend this book, not just to whoever wants to know DISC style, but everyone who wants to know himself or herself, whoever wants to have a better relationship in personal and professional life, parents who want to know their kids and managers who want to have a better communications with their employees for optimal result.

In the end, I’d like to thank the author “Merrick Rosenberg“, by providing a copy of this amazing book in exchange for my honest review.

 

Did You Know: (Book Articles)


I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

Categories
Knowledge

Book Girl by Sarah Clarkson Review and summary

Book Girl: A Journey through the Treasures and Transforming Power of a Reading Life by Sarah Clarkson, Review and summary

 

About The Book:


When you hear a riveting story, does it thrill your heart and stir your soul? Do you hunger for truth and goodness? Do you secretly relate to Belle’s delight in the library in Beauty and the Beast?

If so, you may be on your way to being a book girl.

Books were always Sarah Clarkson’s delight. Raised in the company of the lively Anne of Green Gables, the brave Pevensie children of Narnia, and the wise Austen heroines, she discovered reading early on as a daily gift, a way of encountering the world in all its wonder. But what she came to realize as an adult was just how powerfully books had shaped her as a woman to live a story within that world, to be a lifelong learner, to grasp hope in struggle, and to create and act with courage.

She’s convinced that books can do the same for you.

Join Sarah in exploring the reading life as a gift and an adventure, one meant to enrich, broaden, and delight you in each season of your life as a woman. In Book Girl, you’ll discover:

  • how reading can strengthen your spiritual life and deepen your faith,
  • why a journey through classic literature might be just what you need (and where to begin),
  • how stories form your sense of identity,
  • how Sarah’s parents raised her to be a reader―and what you can do to cultivate a love of reading in the growing readers around you, and
  • 20+ annotated book lists, including some old favorites and many new discoveries.

Whether you’ve long considered yourself a reader or have dreams of becoming one, Book Girl will draw you into the life-giving journey of becoming a woman who reads and lives well.

 

Editorial Reviews:


Starred review. Blogger and author Clarkson (Read for the Heart) shares her deep affection for books in this enlightening mix of memoir, spiritual affirmations, and reading lists. “A woman who reads is a woman who ponders, who knows the holy secret of time spent in quiet,” she writes, and reading her book feels akin to walking into a library or bookstore and spending a few hours browsing.

Her suggestions are wide-ranging―Fyodor Dostoyevsky, George Eliot, C.S. Lewis, Thomas Merton, A.A. Milne, Lucy Maud Montgomery, among many others―and are introduced by Clarkson asking, “What makes a book acceptable to me as a Christian reader?” Great books, Clarkson contends, wrestle with life’s great questions and influence readers’ worldviews and theologies. Not all suggestions are overtly Christian, but they do speak to spiritual truths:

Anna Karenina is about adultery, for instance, but also about “the consequences of putting self-fulfillment above other people.” Whether highlighting fables, novels or works on church doctrine, Clarkson’s fun lists will prompt bibliophiles to rediscover books they have loved and helped readers looking for books to deepen their spirituality (Publishers Weekly)

 

About The Author:


Sarah Clarkson is an author, a blogger, and a student of theology. She graduated from Wycliffe Hall, in Oxford, with a bachelor’s degree in theology, where she also spent a proud year as president of the Oxford University C. S. Lewis Society. She’s the author of several books on reading including the upcoming Book Girl (a woman’s guide to the reading life).

Through blogs, books, and her current research, she explores the theological significance of the story, the intersection of theology and imagination, and the formative power of beauty. She writes regularly about her adventures at sarahclarkson.com and is at slow work on a novel.

She can often be found with a cup of good coffee in one of the many quaint corners amid Oxford’s “dreaming spires,” where she lives in a red-doored cottage with her husband, Thomas, and their daughter, Lilian. You can follow Sarah’s literary adventures on her blog at sarahclarkson.com and over at Facebook.com/Sarah-Clarkson-513431008791193,
Instagram.com/sarahwanders, Twitter.com/thoroughlyalive

 

Review:


Appearance:

Content:

 

Did You Know: (Book Articles)


 

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as Facebook, Instagram, Twitter, LinkedIn, Telegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!

 

Categories
Knowledge

A Beginner’s Guide to Learning HTML by John Rhea

A Beginner’s Guide to Learning HTML: and Smacking Zombies Upside the Web Development (Undead Institute)
Kindle Edition by John Rhea, Review

 

About The Book:


Learning to code can be about as fun as walking barefoot across hot sand in the blistering, post-apocalyptic sun.

But it doesn’t have to be.

In this book, John Rhea mashes up zombies, humor, and learning actual HTML skills to help make your learning exciting.

Besides learning how to punch a zombie in the HTML, you’ll learn the major HTML elements that make up a modern web page and how to put them to good use. You’ll learn the structural underpinnings of a web page, how to mark up text, how to wrangle attributes, and ways to embed images, audio, and video. By the time you’re done, you’ll have a good handle on the basic tenants of HTML and how to build your own simple web page.

You won’t just passively take in the content, though. You’ll use guided tutorials to better understand each tag and concept, and get a handle on how they work in the real world. All the code and directions are provided for both as online codepen.io tutorials and as downloadable HTML files so you can work with them on your own device.

There’s no reason good learning can’t live right alongside good fun. So grab your computer, grab your sense of humor and get ready to beat down the zombie horde.  Getting Braaains should be fun.

If you’re putting anything up on the web, learning HTML will help you make cleaner, clearer content, whether you’re embarking on a new career in web development or just adding another weapon to your zombie fighting arsenal.

But so many books about HTML are stodgy and technical. You barely get to kill any zombies in them! Not so here. You’ll be taking zombies out left and right as you learn about HTML, how it works and put it into action. You may have heard of “smarter” or “better” ways to learn HTML, but this builds on those techniques with lots of practice adding both fun and analogies that help the concepts stick like zombies to an apocalypse.

What You’ll Learn
Besides learning how to punch a zombie in the HTML5, you’ll learn the major HTML elements that make up a modern web page and how to put them to good use. You’ll learn the structural underpinnings of a web page, how to mark up text, how to wrangle attributes, and ways to embed images, audio, and video. By the time you’re done, you’ll have a good handle on the basic tenants of HTML (the most basic building block of the web) and how to build your own simple web page.

How You’ll Learn
You won’t just passively take in the content, though. You’ll use guided tutorials to better understand each tag and concept, and get a handle on how they work. All the code and directions are provided as both Codepen tutorials and downloadable HTML files. You can work with them on the Codepen site or on your own device.

HTML & HTML5
The author teaches from his professional, first-hand knowledge of HTML5. But not every website you work on will be the latest and greatest. Often in your journey across the post-apocalyptic web-scape, you’ll find sites that are zombies in and of themselves. Here you’ll learn both the latest and greatest and the tags that just won’t die, giving you the tools you need to update, maintain, and conquer any site you come across.

There’s no reason good learning can’t live right alongside good fun. So grab your computer, grab your sense of humor and hit that buy button. We’ve got sites to build.

Formerly titled HTML: The Language That Never Dies

 

About The Author:


John C. Rhea
Getting braaains should be fun. So many technical books are drop dead boring, but books from John Rhea and the Undead Institute balance excellent learning with good clean fun.

Plus John is a working web developer who has used these technologies first hand, building sites for bosses, clients, and his own side projects. But he’s also a born educator and teaches web development at the college level. He’s spoken at many national conferences and been published in Smashing Magazine.

His books aim to open up web development to a wide audience making it easy for career switchers to get into web development, help bloggers and content specialists to spice up their work for the web, and give the seasoned professional a few chuckles as she picks up a new skill or tool for her tool belt.

If you enjoy his odd sense of humor you might also enjoy his Eight Word Stories (8wordstories.com) or his Pineapple Comics (pineapplecomics.com). He lives with his wife, five or more children, six cats, four dogs, and a small army of fish near Charlottesville, Virginia. If on any given day he remembers to wear pants it’s been an extravagant success.

Have a hankering for humor, zombies, and web development? Then check out the books here and add a skill to your resume.

I also have three more books in this series coming out soon Like
Putting Lipstick on a Zombie: Basic CSS
,
Zombie in a Cocktail Dress: Advanced CSS
and
Responsive Design: An Undead Introduction. 

 

Review:


Appearance: 52-page E-book

Content: I won this E-book through review program on LibraryThing. and I was honored and contacted by Jhon Rhea, the author of HTML book.
Highly knowledgeable book for web designers and bloggers who are interested to know more about codes and how to add or remove media features on their web theme.

The author explains every aspect of HTML codes in a very simple language that everyone can benefit from it and understand it. you may purchase this Ebook or Kindle version on Amazon.
Did you Know: (Book Articles)


  • The three main image formats web browsers can handle are GIF, JPG, and PNG. GIF and PNG are best for graphics, drawings, line art, and anything else with large sections of uniform color like simple maps of zombie hiding places. JPG works best for photo-quality images like satellite images of zombie nests.
    Both GIF and JPG are lossy formats, meaning they drop information in order to reduce file size and make it easier for an image to be downloaded. PNG is lossless and keeps all the information but is usually larger than the other two formats. (Please note: There are “lossy” versions of PNG, but your standard 24bit PNG is lossless)

 

  • Four important tags that can help you build an actual web page: <!doctype>, <html>, <head>, and <body>. <!doctype> is unique in that it has no closing tag and isn’t technically HTML. It signifies the document type (i.e., that this is an HTML page). The <html> tag encompasses all the other HTML tags. It tells the browser where the HTML content is. Some information can be included through attributes, but the simple <html></html> tag pair is all we need.

 

  • There may be times when you don’t want the browser to interpret the HTML tags—you just want them to be displayed exactly as you wrote them (such as in a book about how to code HTML). You can do this by translating each “<” and “>” signs into symbols that will be displayed on the front end. For instance &lt; will show a “<” and &gt; will show a “>”. Using the symbols allows you to keep the code inline, but you’ll have to do the switch for both < and > on every tag.

 

I always write my reviews on Amazon, 3ee, Goodreads, LibraryThing and Social Media such as FacebookInstagramTwitterLinkedInTelegram and Google+.

If you also have read this book, please share your review below, we greatly appreciate your comment and let’s talk about it!