Business Book Reviews
Unlocking the Hidden Customer Experience Book by Colin Shaw, Review About The Book: Unlocking the Hidden Customer Experience Book by Colin Shaw, Colin Shaw’s new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As...
The DNA of Customer Experience: How Emotions Drive Value, Review Book by Colin Shaw Show me the money! This is the frantic cry of the “old guard” of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. At the same time, the...
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level, Book by Colin Shaw and Ryan Hamilton, Review About The Book: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw, and Hamilton provide a new understanding of how people behave, explain what it means...